Mr. Chimezie Alex Oguanobi
Mr. Chimezie Alex Oguanobi is a LECTURER I in MARKETING Department, Faculty Of Management Sciences in Nnamdi Azikiwe University
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Staff Profile
My name is Oguanobi Chimezie Alex
Personal Information
Email: | |
Phone: | |
Address: | Marketing, Faculty Of Management Sciences, Nnamdi Azikiwe University, Awka. |
Faculty/Unit: | FACULTY OF MANAGEMENT SCIENCES |
Department/Sub-Unit: | MARKETING |
Social Profiles
Interest Areas
Academic Qualifications
| Degrees / Basic Certificates | |
|---|---|
| 1 | CHUKWUEMEKA ODUMEGWU OJUKWU UNIVERSITY. (Doctor of Philosophy, August, 2025) September, 2018 to August, 2025 PhD. Marketing Marketing |
| 2 | CHUKWUEMEKA ODUMEGWU OJUKWU UNIVERSITY. (Master Degree, January, 2013) February, 2011 to January, 2013 MSc. Marketing Marketing |
| 3 | Anambra State University, Uli. (Bachelor Degree, March, 2007) August, 2001 to June, 2005 BSc. Marketing Marketing |
Creative Output
| Journal Articles | |
|---|---|
| 1 | Chendo N A., Ifechukwu-Jacobs,C.J. and Oguanobi, C.A.. (2025, February), "Effect of Omnichannel marketing on the Performance of Transport Firms in Anambra State", British Journal of Marketing Studies, Vol. 13, (Issue 2), pp 91 - 103 |
| 2 | Nwankwo, P.A.,Ogbodo,A.I.,Ogbunauju, C.. and Oguanobi, C.A.. (2025, February), "Factors Influencing Consumers Preference for Green Packaging in Enugu Metropolis, Enugu state", Asian Journal of Current Research, Vol. 10, (Issue 1), pp 89 - 101 |
| 3 | Nwankwo, P.A.,Ogbodo,A.I.,Ogbunauju, C.. and Oguanobi, C.A.. (2025, February), "Self-Concept Dimensions and their Impact on Product Adoption in Nigeria", Journal of Basic and Applied Research International, Vol. 31, (Issue 1), pp 25 - 43 |
| 4 | Chendo, N.A.,Oguanobi,C.A. and Anyaegbunam,C.E.. (2025, April), "Brand Repositioning Strategies and Consumer Patronage of Bread in Onitsha, Anambra State", European Journal of Marketing and Management Science, Vol. 8, (Issue 2), pp 52- 64 |
| 5 | Ogbunauju, V.C.,, Okeke,A.F.,Nwatu, C.B.,and Oguanobi, C.A.. (2025, August), "Political Campaign Brand Equity and Voting Behaviour in Anambra State", GRADIVAREVIEWJOURNAL, Vol. 11, (Issue 8), pp 309-337 |
| 6 | OGUANOBI, C.A., ANYASOR,O.M. EZE, P.A. and MBAMALU, I.E.. (2025, August), "SAFETY PROTOCOL AND CUSTOMER PATRONAGE OF HOTELS IN ANAMBRA STATE, NIGERIA", International Journal of Finance, Accounting, and Management Studies (IJFAMS), Vol. 1, (Issue 10) |
| 7 | Oguanobi, C.A., , Anyasor, O.M.,, Eze, P.A, & Mbamalu, I.E. (2025, December), "Effect of Safety Protocols on Customer Patronage of Hotels in Anambra State, Nigeria", Journal of Emerging Trends in Management Sciences and Entrepreneurship, Vol. 7, (Issue 2), pp 85-100 |
| 8 | Nwosu K.C., Oguanobi C.A., Mbamalu E.I., and Egbunike C.F.. (2023, May), "Big Data Analytics and Market Competitiveness of Selected Firms in Lagos State, Nigeria", Annals of Management and Organisational Research, Vol. 4, (Issue 4), pp 251 - 269 |
| 9 | Mbamalu E.I., Nwosu K.C. Oguanobi C.A. and Egbunike C.. (2023, August), "Sustainable Supply Chain Management and Organisational Performance: Perception of Academics and Practitioners", Annals of Management and Organisational Research, Vol. 5, (Issue 1), pp 13 - 30 |
| 10 | Nwosu K.C., Oguanobi C.A., Mbamalu E.I., and Egbunike C.F.. (2023, October), "The effect of FDI Net Inflow on the GDP Growth Rate: 1990- 2021", Journal of Multidisciplinary Academic and Practice Studies, Vol. 1, (Issue 2), pp 139- 157ยน |
| 11 | Chendo Nkoli Augustina and Oguanobi Chimezie Alex. (2021, December), "E-Mail Communication as a tool for Marketing New Products in Enugu Metropolis", International journal of scholarly research, Vol. 4, (Issue 4), pp 1-17 |
| 12 | Chendo, N.A, Oguanobi C.A. (2021, April), "Effects of distribution channels on consumer Goods:A study of Ariel detergent in Onitsha metropolis", African Journal of Business and Economic Development, Vol. 1, (Issue 4), pp 45-58 |
| Conference Papers | |
| 1 | Oguanobi C.A., Mbamalu E.l., and Nwosu C.. (2023, November), "Innovative Measures Influencing Hotel Customers Booking Intentions in the Post Covid-19 Era", |
| 2 | Mbamalu E.I., Nwosu K.C. and Oguanobi C.A.. (2023, November), "Technology Disruption and Digital Payment Challenges at the Point of Sales (POS) in Nigeria.", , Unizik |
| 3 | Chendo N.A, Oguanobi C.A. (2021, September), "E-mail communication as a tool for marketing new products in Enugu Metropolis.", |
| 4 | Okeke T.C., Mbamalu E.I., Oguanobi C.A.. (2021, September), "Effect of covid-19 pandemic on food security crisis in Nigeria", |
Academic Leadership Qualities
| Contributions to the University/Society | |
|---|---|
| 1 | Member, "Result Management Committee and Staff Adviser" (February, 2024) |
| 2 | Administrator, "Postgraduate Programme Committee" (February, 2024) |
| 3 | Member, "Certificate Programme Committee" (February, 2024) |
| 4 | Member, "Marketing Rebranding Committee" (February, 2024) |
| 5 | Secretary, "Curriculum Review and Management Committee" (February, 2024) |
| 6 | Member, "Quality Assurance and Accreditation Task Force Committee" (February, 2024) |
| 7 | Member, "International Conference Committee" (February, 2024) |
| 8 | Member, "Alumni Linkage Committee of the Department of Marketing" (February, 2024) |
| 9 | Chairman, "Student Welfare Committee and Dress code Task force" (February, 2024) |
| 10 | Member, "Staff Welfare Committee" (February, 2024) |
| 11 | Chairman, "Student Welfare Committee and Dress code Task force" (October, 2024 to September, 2025) |
| 12 | Administrator 1, "Postgraduate Programme Committee" (October, 2024 to September, 2025) |
| 13 | Member, "Quality Assurance Committee" (October, 2024 to September, 2025) |
| 14 | Member, "Programme Marketing and Rebranding Committee" (October, 2024 to September, 2025) |
| 15 | 200 level staff Adviser, "Result management Committee and staff Advisers" (October, 2024 to September, 2025) |
| 16 | ICT officer 3, "Africa Digital Frontier Hybrid Conference" (October, 2023) |
| 17 | Member, "Alumni Linkage Committee of the Department of Marketing" (May, 2023) |
| 18 | Member, "Faculty of Management Science Beautification and Environmental Sanitation Committee" (November, 2022) |
| 19 | Member, "Faculty of Management Science Industry Linkage Committee" (November, 2022) |
| 20 | Member, "Students Entrepreneurship Skills Enhancement Committee" (April, 2021) |
Relevant Events Attended
| Conference | |
|---|---|
| 1 | "Navigating the Artificial Intelligence Era: Digital Transformation, Sustainability and the Evolving Nature of Work", (Faculty of Management Sciences), 30th October, 2025 to 31st October, 2025; Nnamdi Azikiwe University Awka |
| Workshops | |
| 1 | "DRI/ASUU Winning National Research Fund", (Directorate of Research and Innovation), 20th August, 2025 to 20th August, 2025; Nnamdi Azikiwe University Awka |
| 2 | "Maiden Grant Writing and Research Workshop", (Department of Business Administration), 16th April, 2024 to 16th April, 2024; Nnamdi Azikiwe University Awka |
| 3 | "Workshop on Research and Grant Writing", (SPGS, COOU), 25th October, 2023 to 25th October, 2023; SPGS hall |
| 4 | "On-line Teaching and Examination", (Sandwich), 20th July, 2023 to 20th July, 2023; Nnamdi Azikiwe University Awka |