Dr. Adaobi Olivia Okeke
Dr. Adaobi Olivia Okeke is a LECTURER I in MASS COMMUNICATION Department, Faculty Of Social Sciences in Nnamdi Azikiwe University
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Staff Profile
I am Dr. Adaobi Olivia Okeke, a lecturer in the department of Mass Communication, Nnamdi Azikiwe University Awka, Anambra State Nigeria. I have publications in reputable local and international journals. My research interests are Broadcasting, Film and Multimedia Studies and New Media.
Personal Information
Email: | |
Phone: | |
Address: | Mass Communication, Faculty Of Social Sciences, Nnamdi Azikiwe University, Awka. |
Faculty/Unit: | FACULTY OF SOCIAL SCIENCES |
Department/Sub-Unit: | MASS COMMUNICATION |
Social Profiles
Interest Areas
Academic Qualifications
| Degrees / Basic Certificates | |
|---|---|
| 1 | Nnamdi Azikiwe University Awka.. (Doctor of Philosophy, August, 2021) February, 2015 to August, 2021 Ph.D Mass Communication |
| 2 | Nnamdi Azikiwe University, Awka. (Master Degree, May, 2014) October, 2010 to January, 2014 Masters Mass Communication |
| 3 | Nnamdi Azikiwe University, Awka. (Bachelor Degree, December, 2004) October, 2000 to June, 2004 B.sc Mass Communication |
| 4 | Federal Government Girls' College Onitsha. (SSCE, June, 2000) September, 1994 to June, 2000 SSCE |
Relevant/Working Experience
| 1 | Lecturer 1, Department of Mass Communication Nnamdi Azikiwe University Awka October, 2023 to Present |
| 2 | Lecturer II, Nnamdi Azikiwe University Awka October, 2020 to Present |
| 3 | Assistant Lecturer, Nnamdi Azikiwe University Awka October, 2019 to October, 2020 |
| 4 | Supervisor, Cabba Elektrik Wire and Cable Nig. Ltd January, 2008 to August, 2008 |
| 5 | Programmes Officer, African Independent Television( AIT) Abuja May, 2005 to January, 2006 |
Creative Output
| Book Chapters | |
|---|---|
| 1 | Adaobi Olivia Okeke, Julius Chibuike Nwosu. (2021, March) Radio, Television And Internet Broadcasting: Principles And Practice: In Communication And Media Studies, MultiplePerspectives New Generation Educare Ltd, Enugu Southeast Nigeria, pp 305-324 |
| 2 | Dr. Henry Duru, Adaobi Olivia Okeke. (2021, March) Principles Of Online And Multi-media Journalism: In Communication And Media Studies; Multiple Perspectives New Generation Educare Ltd, Enugu Southeast Nigeria, pp 565-578 |
| 3 | Julius Nwosu, Adaobi Okeke. (2021, March) Understanding Public Relations; Principles And Practice: In Communication And Media Studies; Multiple Perspectives. New Generation Educare Ltd, Enugu Southeast Nigeria, pp 163-184 |
| Journal Articles | |
| 1 | Adaobi Olivia Okeke, Chibuike Julius Nwosu, Elozona Chinwe Okpala, Chinazom Lilian Ajagu. (2024, July), "Assessing the Cinematic Lens: Portrayal of Political Ideologies and Power Dynamics in the Nigerian Film 'The King of Boys"", IMSU Journal of Communication Studies, Vol. 8, (Issue -1), pp 1-10 |
| 2 | Chibuike Julius Nwosu, Adaobi Olivia Okeke, Michael Oluyemi Dada, Emmanuel Ugonna Anyaogu,. (2024, July), "Newspaper Coverage of Brain Drain in Nigerian Health Sector: A Content Analysis of Vanguard, Daily Trust and Punch Neswpapers", IMSU Journal of Communication Studies, Vol. 8, (Issue -1), pp 52-68 |
| 3 | Adaobi Olivia Okeke, Chibuike Julius Nwosu, Elozona Chinwe Okpala, Oluyemi MichaelDada. (2024, March), "Audience perception on the representation of money ritual practices in Nollywood films; A focus on the Nollywood film 'Living in Bondage"", International Journal of Advanced Academic Research, Vol. 10, (Issue 3), pp 92-116 |
| 4 | Emmanuel Ugonna Anyaogu, Lilian Chinazom Ajagu, Chibuike Julius Nwosu, Adaobi Olivia Okeke. (2024, January), "Awareness, Attitude and Use of National Health Insurance Scheme Among Teaching and Non-Teaching Staff of Nnamdi Azikiwe University, Awka", International Journal of Arts, Languages and Business Studies, Vol. 12, pp 81-97 |
| 5 | Emmanuel Ugonna Anyaogu, Lilian Chinazom Ajagu, Chibuike Julius Nwosu, Adaobi Olivia Okeke. (2024, January), "Exposure and Perception of Television Health Programs Among Nnamdi Azikiwe University Undergraduates", African Scholars Multidisciplinary Journal, Vol. 7, pp 129-143 |
| 6 | Chibuike Julius Nwosu, Adaobi Olivia Okeke, Nankyen Rinmak Luka, Onyenekwe Ogochukwu Nneka. (2023, December), "Newspapers Coverage of Drug Abuse Among Nigerian Youths: A Study of Vanguard and Daily Trust", Mass Media Review, Vol. 5, (Issue 1), pp 77-98 |
| 7 | Chibuike Julius Nwosu, Adaobi Olivia Okeke, Joel Asogwa, Chinwe Rebecca Okoyeocha. (2023, June), "Awareness and Utilization of M-Health Pregnancy Apps Among Women Of Reproductive Age in Anambra State", International Journal of Multidisciplinary Research and Growth Evaluation, Vol. 4, (Issue 3), pp 361-371 |
| 8 | Adaobi Olivia Okeke, Chibuike Julius Nwosu, Chinazom Lilian Ajagu. (2023, May), "Awareness and Believability of the Oke-ite Money Ritual Charm Efficacy Claims on Facebook by Anambra Youths: A Study of Chukwuemeka Odumegwu Ojukwu University Undergraduates", International Journal of Multidisciplinary Research and Growth Evaluation, Vol. 4, (Issue 3), pp 111-120 |
| 9 | Adaobi Olivia Okeke, Chibuike Julius Nwosu, Chinazom Lilian Ajagu. (2023, July), "Accessibility of Online Nollywood Films: The Place of You-Tube", International Journal of Research and Innovation in Social Sciences, Vol. 7, (Issue 6), pp 1552-1561 |
| 10 | Adaobi Olivia Okeke,PhD Henry chigozie Duru, PhD, Nwakaego Gloria Chukwuemeka, PhD, Elozona Chinwe Okpala. (2023, May), "Emerging Nollywood Digital Economy Versus Technological Maladjustments: An Impact Evaluation", American Journal of Humanities and Social Sciences Research (AJHSSR), Vol. 7, (Issue 5), pp 10 |
| 11 | Adaobi Olivia Okeke, Chibuike Julius Nwosu, Gloria Nwakaego Chukwuemeka, Elozona Chinwe Okpala. (2023, August), "Embracing Social Reforms through Nollywood Films: The reality and Consequences of Drug Abuse Revisited", Mass Media Review, Vol. 5, (Issue 1), pp 124-137 |
| 12 | Adaobi Olivia Okeke, Chibuike Julius Nwosu, Elozona Chinwe Okpala. (2022, March), "Evaluating Representation of Social Realities through Radio Drama", International Journal of Social Sciences and Humanities Reviews, Vol. 12, (Issue 1), pp 127-133 |
| 13 | Adaobi Olivia Okeke, Chibuike Julius Nwosu, Elozona Chinwe Okpala, Chinazom Lilian Ajagu. (2022, July), "Citizen Journalism and Security Challenges: Audience Perception of Ethical and Security Issues in Nigeria's Online Journalism Practice", Research Journal of Mass Communication and Information Technology, Vol. 8, (Issue 1), pp 40-55 |
| 14 | C.J. Nwosu, A.O.Okeke, L.R. Nankyen. (2022, March), "New Media and Parental Mediation: Assessing Awka Urban Parents' Awareness and Attitude to Adolescents' Use of Facebook", International Journal of Social Sciences and Humanities Reviews, Vol. 12, (Issue 1), pp 134-146 |
| 15 | A.O. Okeke, C.J. Nwosu, G.N.Ono. (2021, June), "Use Of Radio As A Tool Of Learning In Crisis Period.", Journal of Communication and Media Studies: Rex Commpan Publishers, Vol. 1, (Issue 2), pp 12 |
| 16 | A.O. Okeke, C.J. Nwosu. (2021, January), "New Communication Technologies As A Source Of Western Cultural Imperialism In Nigeria: A Study Of Awka Metropolis In Anambra State", Journal of Communication and Media Studies: Rex Commpan Publishers, Vol. 2, (Issue 1), pp 13 |
| 17 | G.N. Ono, C.A. Chiaghana, A.O.Okeke. (2021, January), "Investigating Information Usefulness Of You-Tube Among Select Unizik Students.", Journal of Communication and Media Studies: Rex Commpan Publishers, Vol. 2, (Issue 1), pp 14 |
| 18 | Adaobi Olivia Okeke, Linda Nnenna Ikechukwu, Chinazom Lilian Ajagu. (2021, October), "Perception and Utilization of Social Media Health Messages on Covid 19 Among Undergraduate Students in Anambra State", International Journal of Research and Innovation in Social Sciences, Vol. 5, (Issue 10), pp 1-9 |
| 19 | C.J Nwosu, A.O.Okeke. (2021, January), "Assessment Of Newspapers Pattern Of Reportage On Public Accountability Issue In Nigeria.", Journal of Communication and Media Studies: Rex Commpan Publishers, Vol. 2, (Issue 1), pp 15 |
| 20 | A.O. Okeke, G.N. Ono, O.C.Oduah. (2020, April), "Assessment Of Parental Mediation Strategies On The Impact Of Videogames On Children's Social Development In South East Nigeria", Research Journali Exclusive Publishing House, Vol. 6, (Issue 1), pp 11 |
| 21 | G.N. Ono, A.O. Okeke, C.A. Chiaghana. (2020, January), "Believability Of Internet Sources: An Assessment Of University Undergraduate Communication Students' Use And Perception", SSRG International Journal of Communication and Media Science, Vol. 7, (Issue 1), pp 7 |
| 22 | G.N. Ono, A.O. Okeke. (2020, ), "Investigation Of Consumers' Knowledge About NAFDAC Media Campaign On Consuming Counterfeit Drugs And Substandard Food In South East Nigeria", International Journal of Economics and Business Management, Vol. 6, (Issue 2), pp 17 |
| 23 | A.O.Okeke, O.C. Ekwenchi. (2020, February), "Parental Mediation Strategies In The Use Of Videogames By Children: A Panacea For Curtailing Negative Influence.", International Journal of Humanities and Social Studies, Vol. 8, (Issue 2), pp 5 |
| 24 | C.J Nwosu, A.O Okeke, C.A. Chiaghana. (2020, ), "Health Messages And Compliance By Undergraduate Consumers Of Road Side Food Around University Campuses In Anambra State.", Journal of Communication and Media Studies: Rex Commpan Publishers, Vol. 1, (Issue 2), pp 19 |
| 25 | A.O.Okeke, G.N.Ono & E.A.Agbanu. (2019, June), "Competence, Access and Usage of the Internet Among Primary School Children in Southeast Nigeria", SAU Journal of Management and Social Sciences, Vol. 4, (Issue 1) |
Academic Leadership Qualities
| Examinerships | |
|---|---|
| 1 | Examiner, "Import Goods and Manufacturing Sector Growth in Nigeria" (July, 2024). Ongoing Internal-External Exam |
| Contributions to the University/Society | |
| 1 | Member, "Unbundling / Curriculum Committee Department of Mass Communication" (March, 2024) |
| 2 | Member, "Departmental Accreditation Commitee" (March, 2024) |
| 3 | Coordinator/Chairman, "Coordinator and Chairman Departmental CEP Committee" (March, 2024) |
| 4 | Member, "Departmental Conference Committee" (March, 2024) |
| 5 | Member, "Departmental Journal Committee" (March, 2024) |
| 6 | Member, "Departmental Dress Code Committee" (March, 2024) |
| 7 | Member, "Departmental Students' Complaints Committee" (March, 2024) |
| 8 | Member, "Departmental Committee on Counselling and Career Guidance" (March, 2024) |
| 9 | Member, "Faculty Examination Monitoring Commitee" (June, 2023) |
| 10 | Coordinator CEP Programme, "Department of Mass Communication Nnamdi Azikiwe University, Awka" (October, 2022) |
| 11 | Member, "Faculty Commitee on Library Matters" (February, 2021 to April, 2023) |
| 12 | Assistant Secretary, "Department of Mass Communication Nnamdi Azikiwe University Awka" (January, 2020 to March, 2022) |
| 13 | Secretary, "Faculty Commitee on Examination Misconduct" (February, 2020 to August, 2021) |
Membership of Professional/Relevant Bodies
| 1 | Professional Member, "Nigerian Union of Journalists (NUJ) UNIZIK Chapel" (member since 2021), https://nuj.org.ng |
| 2 | Professional Member, "Association of Communication Scholars and Professionals of Nigeria (ACSPN)" (member since 2021), https://acspn.org.ng |
| 3 | Professional Member, "African Council For Communication Education (ACCE Nigeria Chapter)" (member since 2021), https://acce.org.ng |
Relevant Events Attended
| Conferences | |
|---|---|
| 1 | "2024 Department of Mass Communication School of Information Technology, Federal Polytechnic, Oko", (Department of Mass Communication Federal Polytechnic Okoo), 31st July, 2024 to 1st August, 2024; Federal Polytechnic Oko |
| 2 | "Communication, Artificial Intelligence and Drug Abuse", (Department of Mass Communication, Faculty of Social Sciences Chukwuemeka Odumegwu Ojukwu University Igbariam Campus/NDLEA Abuja), 4th June, 2024 to 6th June, 2024; Chukwuemeka Odumegwu Ojukwu University COOU Igbariam Campus |
| 3 | "Artificial Intelligence, Communication and Knowledge Economy in the 21st Century", (Department of Mass Communication University of Nigeria Nsukka), 17th April, 2024 to 19th April, 2024; Department of Mass Communication University of Nigeria Nsukka |
| 4 | "Social Transformation, Sustainability and Democratic Process in Nigeria", (Faculty of Social Sciences Chukwuemeka Odumegwu Ojukwu University COOU Igbariam Campus Anambra State), 23rd August, 2023 to 23rd August, 2023; Chukwuemeka Odumegwu Ojukwu University COOU Igbariam Campus |
| 5 | "Drug Abuse and Drug Related Crimes In Contemporary Nigeria: Mass Media as a Panacea", (National Law Enforcement Agency Abuja in Collaboration with Department of Mass Communication Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus), 4th July, 2023 to 6th July, 2023; Chukwuemeka Odumegwu Ojukwu University COOU Igbariam Campus |
| 6 | "Drug Abuse and Drug Related Crimes in Contemporary Nigeria: Mass Media As Panacea", (Department of Mass Communication, Faculty of Social Sciences Chukwuemeka Odumegwu Ojukwu University Igbariam Campus/NDLEA Abuja), 4th July, 2023 to 6th July, 2023; Department of Mass Communication, Chukwuemeka Odumegwu Ojukwu University Igbariam Campus |
| 7 | "International Conference tagged "UNIZIK 2022"", (African Council For communication Education (ACCE)), 24th January, 2023 to 27th January, 2023; Department of Mass Communication, Nnamdi Azikiwe University, Awka |
| 8 | "Mkpuru mmiri, Yahoo Plus and Oke Ite Prevalence Among The Contemporary Nigerian Youth: The Social Sciences At CrossRoads", (Faculty of Social Sciences Chukwuemeka Odumegwu Ojukwu University COOU Igbariam Campus Anambra State), 6th July, 2022 to 6th July, 2022; Chukwuemeka Odumegwu Ojukwu University COOU Igbariam Campus |
| 9 | "Eminent Persons Strategy Series 2022 of the Association of Communication Scholars and Professionals of Nigeria, Ebonyi State Chapter", (Association of Communication Scholars and Professionals of Nigeria Ebonyi State Chapter), 9th June, 2022 to 9th June, 2022; ICT Conference Hall, Ebonyi State University, Main Campus |
| 10 | "Democracy, Good Governance and National Development", (Centre for Unity and Conflict Resolution and Development CUCRD Madonna University Nigeria in Colloboration with Department of Political Science Paul University Awka), 7th March, 2022 to 9th March, 2022; Senate Chamber Paul University Awka |
| 11 | "Mass Media and Security Challenges in Nigeria", (Department of Mass Communication Federal Polytechnic Okoo), 1st March, 2022 to 4th March, 2022; Federal Polytechnic Oko |
| 12 | "Development and Sustainability of African Economies", (Unizik Business School), 25th November, 2021 to 26th November, 2021; Unizik Business School Premises |
| Workshops | |
| 1 | "2024 Capacity Building Workshop of the Centre for Counselling and Career Development on Inculcating Employability Skills", (Nnamdi Azikiwe University Centre for Counselling and Career Development), 2nd May, 2024 to 4th May, 2024; Psychological Research Centre Nnamdi Azikiwe University |
| 2 | "Sustainability Models for Media and Business Managers in a Troubled Economy", (Unizik Business School and Unizik 94.1 FM), 6th October, 2021 to 7th October, 2021; Unizik Business School Premises |
| 3 | "A Four day Workshop on Coaching and Career Administration Processes for Coaches and Career Officers of Departments", (Centre for Counselling and Career Development of Nnamdi Azikiwe University, Awka), 20th September, 2021 to 23rd September, 2021; Alex Ekwueme Research Centre Nnamdi Azikiwe University Awka |
| 4 | "Journey Through Communication Industry: Experiences Of Media and Communication Experts", (Association of Communication Scholars and Professionals of Nigeria Ebonyi State Chapter), 27th April, 2021 to 27th April, 2021; Law Faculty Auditorium Ebonyi State University |
| Seminars | |
| 1 | "Empowerment Series 2022 Association of Communication Scholars and Professionals of Nigeria Anambra State Chapter", (Association of Communication Scholars and Professionals of Nigeria Anambra State Chapter), 21st July, 2022 to 21st July, 2022; Godwin Ezeemo International Press Centre, NUJ Secretariat Awka Anambra State |
| 2 | "Empowerment Series 2022 of the Association of Communication Scholars and Professionals of Nigeria, Imo State Chapter", (Association of Communication Scholars and Professionals of Nigeria Imo State Chapter), 22nd March, 2022 to 22nd March, 2022; Imo State University Owerri |
| Other Events | |
| 1 | "Knowledge, Technology And Innovation For Africa's Transformation. (Conference)", (Anambra State Polytechnic, Mgbakwu in collaboration with the Centre for Advanced Arts, Science, Social and Management Research (CAASSMR) , Anambra State Nigeria), 7th September, 2021 to 10th September, 2021; Anambra State Polytechnic Mgbakwu, Anambra State |
| 2 | "Social Media And Security Issues In Post Covid-19 Era In Africa (International Conference)", (Faculty of Social Sciences, Chukwuemeka Odumegwu Ojukwu University, COOU Igbariam campus, Anambra State.), 30th June, 2021 to 1st July, 2021; Chukwuemeka Odumegwu Ojukwu University, Igbariam, Anambra State |
| 3 | "Association Of Communication Scholars And Professionals Of Nigeria History Series: A Journey Through Communication Industry: Experiences Of Media And Communication Experts", (Association of Communication Scholars and Professionals of Nigeria in Conjunction with the Department of Mass Communication, Ebonyi State University Abakalikiy), 27th April, 2021 to 27th April, 2021; Ebonyi State University Abakaliki |
| 4 | "Enhancing Women's Participation In Politics & Visibility In Leadership. (Workshop)", (The Association of Commonwealth Universities (ACU) and Nnamdi Azikiwe University Awka), 26th April, 2021 to 26th April, 2021; Multipurpose Hall Unizik, Awka |
| 5 | "Book Presentation: Communication And Media Studies; Multiple Perspectives By Prof. Chinyere Stella Okunna", (Department of Mass Communication, Nnamdi Azikiwe University, Awka), 3rd March, 2021 to 3rd March, 2021; Nnamdi Azikiwe University Auditorium Awka Anambra State |
| 6 | "New Media And Development Communication (Conference)", (Department of Mass Communication, Nnamdi Azikiwe University, Awka), 4th July, 2011 to 4th July, 2011; J.Jumac Hotels & Towers, Awka |
| 7 | "Community Health, Education And Development In Africa. (Workshop)", (Family Health International/ Nigeria), 12th September, 2002 to 14th October, 2002; Nnamdi Azikwe University, Awka Anambra State |