Dr. Uchenna Patricia Ekwugha

Dr. Uchenna Patricia Ekwugha is a LECTURER I in MASS COMMUNICATION Department, Faculty Of Social Sciences in Nnamdi Azikiwe University

Dr. Uchenna Patricia Ekwugha

Staff Profile

Dr. Uchenna Patricia Ekwugha is a Senior Lecturer in the Department of Mass Communication,Faculty of Social Sciences, Nnamdi Azikiwe University, Awka.She holds a PhD in Development/Environmental Communication from Nnamdi Azikiwe University,Awka. She has to her credit many book chaptes and journal articles published both locally and internationally. An academic of conviction, she has attended and presented papers in many high profile international conferences. She's a member of many professional bodies including African Communication Council on Education (ACCE),An Associate Member of Nigerian Institute of Public Relations (NIPR) and the Image Society.

Personal Information

Email:
Phone:
Address:
Mass Communication, Faculty Of Social Sciences, Nnamdi Azikiwe University, Awka.
Faculty/Unit:
FACULTY OF SOCIAL SCIENCES
Department/Sub-Unit:
MASS COMMUNICATION

Social Profiles

Academic Qualifications

Degrees / Basic Certificates
1Nnamdi Azikiwe University, Awka. (Bachelor Degree, September, 2022)
January, 1999 to July, 2002
BSc In Mass Communication Mass Communication
2Nnamdi Azikiwe University, Awka. (Doctor of Philosophy, July, 2016)
February, 2011 to July, 2016
PhD In Mass Communication (Development/Environmental Communication)
3Nnamdi Azikiwe University, Awka. (Master of Philosophy, November, 2010)
March, 2007 to March, 2010
MSc In Mass Communication Mass Communication

Relevant/Working Experience

1Exam Officer, Department of Mass Communication, Nnamdi Azikiwe University, Awka, Anambra State.
October, 2022 to Present
2ASOMACS Staff Adviser, Department of Mass Communication, Nnamdi Azikiwe University, Awka, Anambra State.
October, 2022 to Present
3GST 106 Lecturer (Social Sciences), School of General Studies, Nnamdi Azikiwe University, Awka, Anambra State.
February, 2022 to June, 2023
4GST 106 Co-ordinator (Social Sciences), School of General Studies, Nnamdi Azikiwe University, Awka, Anambra State.
January, 2022 to October, 2022
5CEP Co-ordinator, Department of Mass Communication, Nnamdi Azikiwe University, Awka, Anambra State.
January, 2017 to October, 2020
6Welfare Co-ordinator, Department of Mass Communication, Nnamdi Azikiwe University, Awka, Anambra State.
January, 2017 to October, 2020
7Exam officer/ Staff Adviser 1, Department of Mass Communication, Nnamdi Azikiwe University, Awka, Anambra State.
January, 2017 to October, 2020
8Member, Departmental DTLC Committee, Nnamdi Azikiwe University, Awka, Anambra State
February, 2016 to October, 2016
9Member, Centre for Documentation, Democracy and Leadership Studies, Faculty of Social Sciences, Nnamdi Azikiwe University, Awka, Anambra State.
March, 2015 to October, 2017
10Co-Ordinator, Regular Undergraduate Programme, Department of Mass Communication, Nnamdi Azikiwe University, Awka, Anambra State.
October, 2014 to October, 2016
11Assistant Staff Welfare Co-ordinator, Department of Mass Communication, Nnamdi Azikiwe University, Awka, Anambra State.
October, 2014 to October, 2016
12Exam officer, Department of Mass Communication, Nnamdi Azikiwe University, Awka, Anambra State.
November, 2012 to October, 2014
13Member, Local Organizing Committee (LOC) of Nwuneli Conference on Communication., Department of Mass Communication, Nnamdi Azikiwe University, Awka, Anambra State.
January, 2011 to October, 2011

Creative Output

Book Chapters
1Ekwugha, Uchenna Patricia& Okafor, Ekene Godfrey. (2021, October) Understanding organizational Communication: Issues, patterns and challenges. In Ossayi, K.K, Agbaenyi, A.N. & Kalu, C.U. (Eds), Contemporary Issues in Social Sciences (pp.138-156). Onitsha: IJGLOBAL CONCEPT)
2Ekwugha, U. P. & Adum, A. N.. (2016, March) Social media participation and the Nigerian university student: The problems and the potentials. In Uzochukwu, E.C., Oguegbe, T.M. & Ekwugha, U.P (Eds.), “Perspectives in the social sciences, pp 60-73
3Dunu, I.V. & Ekwugha, U.P.. (2015, July) Nigerian home movie (films) as a tool for socio-cultural development: lessons from selected video films”. In A.C Mbanefo & Au.N. Nnonyelu (Eds.), Challenges of Sustainable Development: A social Science Approach, pp 324-339
4Ekwugha, U.P.. (2013, April) “New media and national development”. In Allen Adum, Cornelius Ukwueze & KenethOsayi (Eds.), Social Sciences Discourses: Exploring Issues in the Social Sciences., pp 72-91
5Adum, A. N. & Ekwugha, U. P.. (2011, April) ” Multimedia-literacy: A communication imperative for a developing society”. ”. In Des Wilson (Ed.), Communication for Social Change and Development”, pp 1-16
6Adum, A. N. & Ekwugha, U. P.. (2010, August) ”Citizen journalism as freedom of expression in Nigeria”. ”. In Des Wilson (Ed.), Perspectives on Communication and Culture”, pp 189-206
7Omenugha, K. A. & Ekwugha, U.P.. (2007, September) Culture, media and sexuality: An exploration of Nigerian newspaper reports of women reproductive health rights. In IkechukwuNwosu, Oludayo E. Soola& Levi Nwodu (Eds.) Communication for Health and Sustainable Development in Nigeria, pp 120-128
Journal Articles
1MADUKA, CHIOMA FANNY, EKWUGHA, UCHENNA PATRICIA (Ph.D), OKAFOR, EKENE GODFREY (Ph.D). (2023, August), "The Awareness and Compliance of Anambra West Residents to Campaigns on Cholera Prevention", Unknown Journal or Publisher
2Uchenna Patricia Ekwugha, Ezinne Jane Udensi. (2023, July), "Social Media and Entrepreneurship Development in Nigeria", Zik's journal of multidisciplinary research
3Nwanmuo, Angela Nkiru, Ezeonyejiaku, Njideka Patience and Ekwugha, Uchenna Patricia. (2020, February), "Is Digital Culture A Threat to Indigenous Communication? : A Critical Look at Emerging Trends in the Global Platforms", The International Journal of Humanities & Social Sciences, pp 158-167
4Ekwugha, Uchenna Patricia, Nwanmuo, Nkiru Angela and Okafor, Ekene Godfrey. (2020, January), "Solid waste recycling in Anambra State: Negotiations for media enlightenment. Global Journal of Applied, Management and Social Sciences (GOJAMSS);Vol.18,pp.44-62.", Global Journal of Applied,Management and Social Sciences (GOJAMSS), pp pp,44-62
5Uchenna Patricia Ekwugha (PhD), Ekene Godfrey Okafor. (2019, August), "Attention and response to proper waste disposal messages on beverage packs among UNIZIK undergraduate students", international journal of social sciences and humanities review
6Ekwugha, Uchenna Patricia, Nwanmuo, Nkiru Angela and Ebeze, Victor Uche. (2018, April), "City-wide cacophony: The publicity and health action imperative. Social Sciences Research, Vol, 4. 1", Unknown Journal or Publisher, pp 225-242
7Ifeoma V. Dunu, Cornelius A. Ukwueze, Uche Ekwugha.. (2017, October), "What Effect? An Appraisal of Journalists’ Use and Perception of New Media Technologies in Nigerian Media Practice", Online Journal of Communication and Media Technologies., pp 28-41
8Dunu, Ifeoma Vivian, Ukwueze, Cornelius, Ekwugha, Uchenna. (2017, January), "What effect? An appraisal of Journalists' use and perception of new media technologies in Nigeria media practice.", Unknown Journal or Publisher, pp 28-41
9Adum, A.N., Ebeze, U.V., Ekwugha, U.P., & Okika, C.C.. (2016, May), "One-size-fits-all ergonomic culture, the learning environment and health information literacy imperative.", International Journal of Advanced Multidisciplinary Research Reports
10Adum, A.N., Ekwugha, U.P., Ojiako, O.E., & Ndubuisi, B.C.. (2016, June), "Social media and unfounded health beliefs: An assessment of participants’ response to health posts on epidemics.", Information and Knowledge Management
11Adum, A.N., Ebeze, U.V., Ekwugha, U.P., & Okika, C.C.. (2016, August), "Sexual health information and teen pregnancy in Ebonyi state, Nigeria.", International Journal of Health Communication Research
12Ekwugha, U.P., Adum, A.N., Ebeze, U.V., & Uzochukwu, C.E.. (2016, April), "Communicating non verbal impressions: Perspectives on the exposed feminine cleavage.", Journal of Culture, Society and Development
13Adum, A.N., Ebeze, U.V., Ekwugha, U.P., & Okika, C.C.. (2016, October), "Opinion poll on Nigerain university students’ awareness of health implications of adequate ergonomic furniture in universities of South-East Nigeria.", COMMUNICATION PANORAMA African and Global Perspectives
14Adum, A.N., Ebeze, U.V., Ekwugha, U.P., & Okika, C.C.. (2016, February), "Risk communication information and compliance: child vaccination and prevention of diseases among registered lactating mothers in the South East.", International Journal Of Advanced Multidisciplinary Research Reports
15Adum, A.N., Ekwugha, U.P., Ojiako, O.E., & Ebeze, U. V.. (2016, May), "Susceptibility to potentially harmful self-medication: The place of M-Health Apps in ensuring well being.", Journal of Information Engineering and Applications
16Adum, A.N., Ebeze, U.V., Ekwugha, U.P., & Okika, C.C.. (2016, December), "Interpersonal communication expectant mothers and utilization of antenatal communication in Anambra state.", International Journal of Health Communication Research
17Adum, A.N., Ekwugha, U.P., Ojiako, O.E. & Ebeze, U.V.. (2016, January), "Screen time, health implications and university students’ awareness in Nigeria.", International Journal of Communication and Media Science
18Adum, A.N., Ebeze, U.V., Ekwugha, U.P., & Okika, C.C.. (2016, April), "Health information, exclusive breastfeeding and career-oriented lactating mothers: An assessment of organizational sensitivity to breastfeeding-friendly workplaces in a developing country.", International Journal of Advanced Multidisciplinary Research Reports
19Adum, A.N., Ebeze, U.V., Ekwugha, U.P., & Ojiako, O.E.. (2016, July), "Epilepsy, stigmatization and the publicity imperative for Nigeria: An assessment of NECAP-Rise communication initiative.", Research on Humanities and Social Sciences
20Ekwugha, Uchenna Patricia, Adum, Allen Nnanwuba and Ebeze Uche Victor. (2016, February), "When "sense" becomes "tense" : sms language and creative destruction.", Communication Panaroma
21Adum, Allen, Ebeze, Uche Victor, Ekwugha, Uchenna Patricia and Ojiakor Ojinime. (2016, April), "Epilepsy, stigmatization and the publicity imperative for Nigeria: An assessment of NECAP-Rice Communication initiative. Research on Humanities and Social Sciences, Vol 6, No ,10.", Research on Humanities and Social Sciences, pp 16-30
22Ekwugha, U.P., Adum, A.N., Ojiako, O.E., & Ebeze, U.V.. (2015, September), "Violence and sex in television, video games and films: Images that sell and the place of media literacy.", International Journal of Advanced Multidisciplinary Research Reports
23Charles Chukwuemeka Okika, Allen Nnanwuba Adum, Uchenna Patricia Ekwugha. (2015, December), "Online social engineers and cyber threats: An evaluation of young Nigerian facebook users.", International Journal of Advanced Multidisciplinary Research Reports
24Uchenna Patricia Ekwugha, Chinwe Elizabeth Uzochukwu and Uche Victor Ebeze. (2015, January), "Gender representation of women in Nigerian leadership and decision-making process: a discourse analysis", International Journal of Development Research
25Ekwugha, U.P., Uzochukwu, E.C. & Okafor, E.G.. (2015, July), "Nigerian Teachers Perception On the Use of ‘SMS Communication on Students’ Conventional Writings", New Media and MassCommunication
26Adum, A.N., Ekwenchi, O.C., & Ekwugha, U.P.. (2015, March), "HIV & AIDS controversies as probable determinant of audience response to HIV & AIDS communication.", Journal of Humanities and Social Science
27Ukwueze, C.A., Ekwugha, U.P., & Uzochukwu, E.C.. (2015, October), "Nollywood films representation of cultism and ritual murder in Nigeria, real or imagined? An audience assessment.", SSRG International Journal of Communication and Media science
28Dunu, I.V., Ukwueze, C.A., & Ekwugha, U. P.. (2015, September), "Catching Those Young: Representations and Images of Children in Nigerian Television Advertisements.", The Nigerian Journal of Communication (TNJC)
29Adum, A.N., Ekwugha, U.P., & Ojiako, O.E.. (2015, June), "Perspectives on communicative reggae: Vestiges of the vintage?", International Journal of Advance Research
30Adum, A.N., Ekwugha, U.P., & Nze, U.N.. (2015, January), "Nigerian newspapers and the Internet onslaught.", COMMUNICATION PANORAMA African and Global Perspectives
31Chinwe Elizabeth Uzochukwu, Uche Patricia Ekwugha.. (2014, July), "New media and youth's online civic engagement in Nigerian politics: potentials and challenges.", European Scientific Journal
32Ukwueze, C.A., Uzochukwu, C.E., & Ekwugha, U.P.. (2014, November), "Harnessing Social Media tools in the fight against corruption in Nigeria Challenges and Prospects.", International Journal of Social Relevance and Concern.
33Uzochukwu, E.C., Ekwugha, U.P., & Emmanuel M. N.. (2014, July), "Media coverage of the environment in Nigeria: issues and prospects.", International Journal of Social Sciences and Humanities Reviews.
34Ekwugha, U.P., & Adum, A.N. (2014).. (2014, December), "Application of ICTs in family planning and birth control in Awka-South L.G.A, Anambra State, Nigeria.", Journal of Media and Communication Studies.
35Uzochukwu, E.C., & Ekwugha, U.P.. (2014, September), "The relevance of the folk media as channels in promoting African cultural values.", COMMUNICATION PANORAMA African and Global Perspectives
36Nwammuo, A. N., & Ekwugha, U.P.. (2013, May), "“Assessment of Nigerian journalists ‘attitude towards the use of new media forms in journalism practice”.", An International Journal of Arts and Humanities (AFRREV IJAH).
37Cornelius Aghadiegwu Ukwueze, Uchenna Patricia Ekwugha. (2013, March), "“Nollywood as a tool for re-shaping Nigerian image and diplomacy.”", International Journal of Social Sciences and Humanities Reviews, Vol. 4, pp 179-191
38Ekwugha, U.P. & Ukwueze, C.A.. (2013, July), "Nollywood as a tool for re-shaping Nigerian image and diplomacy.", International Journal of Social Sciences and Humanities Reviews.
39Uzochukwu, E.C., & Ekwugha, U.P.. (2013, August), "Audience perception of the practice of citizen journalism in coverage of general elections in Nigeria.", Global Journal of Applied, Management and Social Sciences (GOJAMSS).
Thesis
1Ekwugha, Uchenna Patricia. (2010, March), ""A study of awareness and knowledge of citizen journalism among undergraduates in Anambra State"".
Dissertations
1Ekwugha, Uchenna Patricia. (2016, August), "Evaluation of audience response to the intervention measures on climate change Communication in South East, Nigeria".

Academic Leadership Qualities

Supervisions
1"Audience consumption patterns of fake news motivation and use: A study of civil servants in Awka." (2023). Completed Masters project by Okoye Rosemary chioma 2017126010F
Editorships
1Editor, "Social Sciences Research (SSR)" (February, 2020)
2Editor, "Perspectives in the Social Sciences, GST Textbook" (September, 2016)
3Editor, "Communication Panaroma. African and Global Perspective." (October, 2015)
Reviewerships
1Reviewer, "International Journal of Research and Innovation in Social Science (IJRISS)" (February, 2023)
Examinerships
1Examiner, "Proposal defence" (June, 2023 to August, 2023). Completed Internal-External Exam
2Examiner, "Faculty internal defence" (April, 2023 to May, 2023). Completed Internal-External Exam
3Examiner, "Faculty internal defense" (December, 2022 to December, 2022). Completed Internal-Internal Exam
4Examiner, "Proposal defence for post graduate candidate." (December, 2022 to April, 2023). Completed Internal-External Exam
5Examiner, "Proposal defence" (November, 2022 to December, 2022). Completed Internal-External Exam
6Examiner, "Proposal defence" (December, 2022 to January, 2023). Completed Internal-External Exam
7Examiner, "Faculty internal defense" (June, 2021 to June, 2021). Completed Internal-Internal Exam
8Examiner, "Faculty Internal Defence" (February, 2021 to February, 2021). Completed Internal-Internal Exam
9Examiner, "Proposal final defence" (November, 2021 to March, 2022). Completed Internal-External Exam
10Examiner, "Final defence for post-graduate" (September, 2021 to April, 2022). Completed Internal-External Exam
11Examiner, "Faculty defence" (June, 2021 to September, 2021). Completed Internal-External Exam
12Examiner, "Faculty internal defence" (November, 2021 to December, 2021). Completed Internal-External Exam
13Examiner, "Proposal defence" (May, 2021 to June, 2021). Completed Internal-External Exam
14Examiner, "Final defence" (September, 2021 to October, 2021). Completed Internal-External Exam
15Examiner, "Final defence" (November, 2021 to December, 2021). Completed Internal-External Exam
16Examiner, "post graduate final defence" (March, 2020 to March, 2020). Completed Internal-Internal Exam
17Examiner, "Faculty Internal Defense" (June, 2019 to July, 2019). Completed Internal-Internal Exam
Contributions to the University/Society
1Member, "Ekwueme Centre For Multidisciplinary Research" (May, 2023 to July, 2023)
2Chair, "Faculty Examination Committee, Faculty of Social Sciences, Nnamdi Azikiwe University Awka" (January, 2021 to January, 2023)
3Consultant, "AWML International Limited" (May, 2020 to May, 2020)
4Consultant, "AWML International Limited" (March, 2020 to March, 2020)
5Editor, "Faculty journal Committee, Faculty of Social Sciences, Nnamdi Azikiwe University Awka" (March, 2020 to October, 2022)
6Member, "Zik's Annual lecture series committee" (January, 2020 to January, 2021)
7Collation Officer, "Independent National Electoral Commission" (February, 2019 to February, 2019)
8Collation Officer, "Independent National Electoral Commission" (March, 2019 to March, 2019)
9Member, "Zik's Annual lecture series committee" (January, 2018 to January, 2020)
10Supervisory Presiding Officer (SPO), "Independent National Electoral Commission" (January, 2015 to January, 2015)
11Research Assistant, "The United Nations International Children's Emergency Fund (UNICEF)" (May, 2009 to August, 2013)
12Enumerator, "National Population Commission" (May, 2006 to November, 2006)

Membership of Professional/Relevant Bodies

1Associate Member, "Image Society" (member since 2014), http://image-society.org
2Associate Member, "Advertising Practitioners Council of Nigeria (APCON)" (member since 2014), http://apconng.blogspot.com
3Full Member, "Nigerian Union of Journalists (NUJ)" (member since 2014), http://nuj.org.ng
4Full Member, "African Council for Communication Education (ACCE)" (member since 2008), http://massmediang.com
5Associate Member, "Portugal-based Institute for Systems and Technologies of Information, Control and Communication (INSTICC)" (member since 1991), https://portal.insticc.org

Relevant Events Attended

Conferences
1"Ekweonu, L. C., & Ekwugha, U.P. (2023, July 4-6). Assessing the influence of facebook use on the level of drug abuse among youths in Anambra State.", (Department of Mass Communication, Chukwuemeka Odimegwu Ojukwu University, National Conference), 4th July, 2023 to 6th July, 2023; Chukwuemeka Odimegwu Ojukwu University, Igbariam, Anambra State.
2"Okafor, E.G., Nwammuo, N.K., & Ekwugha, U.P. (2023). Parental awareness and perception of online dating activities of children.", (African Council for Communication Education (ACCE) National Conference/AGM 2023), 24th January, 2023 to 26th January, 2023; Nnamdi Azikiwe university, Awka, Anambra state.
3"Adum, A. N. & Ekwugha, U.P. (2016, June 13-14). A developing economy consumer perception and response to unsubstantial health claims on food packs. Paper presented at , Rome, Italy.", (The 2nd International Conference on Food and Beverage Packing), 13th June, 2016 to 14th June, 2016; Rome, Italy
4"Okika, C.C., Ekwugha, U.P., & Adum, A. N.(2015, December 2-5). Online social engineers and cyber threats: An evaluation of young Nigerian face book users.", (3rd International conference of the Faculty of Social Sciences), 2nd December, 2015 to 5th December, 2015; NnamdiAzikiwe University, Awka, Anambra State.
5"Adum, A. N. & Ekwugha, U. P. (2014, January 30-February). HIVAIDS controversies as probable negatory influence on the positive outcomes of HIV/AIDS communication.", (African Students’ Association (AFSA) conference on Millennium Development Goals (MDGs) in Retrospect: Africa’s Development Beyond.), 30th January, 2015 to 1st February, 2015; Edmonton, Canada.
6"Adum, A.N., Ekwugha, U.P., & Emmanuel N.M.(2015, January 12-15). The potential of the m-Health platform to safeguard public health:The Nigerian example.", (The 8th International Conference on Health Informatics.), 13th January, 2015 to 15th January, 2015; Lisbon, Portugal
7"Ekwugha, U.P., & Adum, A.N. (2014, October 29-30). Images of women in Nigerian home videos: An impact assessment.", (Image Conference, Free University, Seminaris Campus Hotel, Berlin Germany.), 29th October, 2014 to 30th October, 2014; Germany
8"Dunu, I.V. & Ekwugha, U.P., (2013, July, 3-6). Nigerian home movie (film) as a tool for socio-cultural development: Lessons from “Selected Video Films", (The International Conference, Faculty of Social Sciences), 3rd July, 2013 to 6th July, 2013; NnamdiAzikiwe University, Awka, Anambra State.
9"Adum, A. N., Ekwugha, U.P., & Aguocha, M. (2013, February 11-14).Assistive technology divide: A developing country perspective", (The 6th International Conference on Health Informatics), 11th February, 2013 to 14th February, 2013; Barcelona, Spain.
10"Adum, A.N., Ekwugha, U.P., & Chukwulete, A. (2011, September 20-22).An assessment of the readership base for Nigerian blogs,", (African Council for Communication Education(ACCE) National Conference /AGM 2011.), 20th September, 2011 to 22nd September, 2011; Covenant University Ota, Ogun State.
11"Uzochukwu, C.E., & Ekwugha U.P. (2011). “Audience perception of citizen.", (ACCE (African Council for Communication Education) National Conference/AGM 2011), 20th September, 2011 to 22nd September, 2011; Covenant University, Ota, Nigeria.
12"Nwammuo, A.N., & Ekwugha, U.P. (2011). “Assessment of Nigerian journalists’ attitude towards the use of new media in journalism practice”.", (The Nwuneli International Conference on Communication.), 4th July, 2011 to 5th July, 2011; J Jumac Hotel & Towers, Awka, Anambra State.
13"Adum, A. N., &. Ekwugha, U.P. (2010, October 11-15). Multimedia Literacy: A communication imperative.", (African Council for Communication Education(ACCE) National Conference /AGM 2010), 11th October, 2010 to 15th October, 2010; The American University of Nigeria.
14"Adum, A.N. & Ekwugha, U.P. (2009, August 11-13). Citizen journalism as freedom of expression in a ‘Third World’ context: A critical analysis of the Nigerian scenario.", (African Council for Communication Education(ACCE) National Conference /AGM 2009), 11th August, 2009 to 13th August, 2009; University of Maiduguri, Nigeria.
15"Adum, A.N., & Ekwugha, U.P. (2008, August 6). The power of the media in mind management: An asset in peace building and conflict resolution?", (African Council for Communication Education(ACCE) National Conference /AGM 2008), 6th August, 2008 to 7th August, 2008; Delta State University, Abraka.
16"Ekwugha, U.P. & Omenugha, K. A. (2007). Assessment of the Sources and Adequacy of Information on Aids available to teenage Boys and Girls in Awka South Local Government Area.", (Eserinune McCarty Mojaye, AbiodunSalawu&Olusola, Oyeyinka (Eds.), Ebenezer Soola Conference on Communication), 10th July, 2007 to 11th July, 2007; University of Ibadan, Nigeria.