Prof. Allen Nnanwuba Adum
Prof. Allen Nnanwuba Adum is a PROFESSOR in DEVELOPMENT AND COMMUNICATION STUDIES Department, Faculty Of Communication And Media Studies in Nnamdi Azikiwe University
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Personal Information
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Phone: | |
Address: | Development And Communication Studies, Faculty Of Communication And Media Studies, Nnamdi Azikiwe University, Awka. |
Faculty/Unit: | FACULTY OF COMMUNICATION AND MEDIA STUDIES |
Department/Sub-Unit: | DEVELOPMENT AND COMMUNICATION STUDIES |
Interest Areas
Academic Qualifications
| Degrees / Basic Certificates | |
|---|---|
| 1 | Nnamdi Azikiwe University, Awka, Anambra State, Nigeria. (Doctor of Philosophy, October, 2011) April, 2006 to October, 2011 PhD Mass Communication |
| 2 | Nnamdi Azikiwe University, Awka, Anambra State, Nigeria. (Master Degree, February, 2006) May, 2003 to February, 2006 MSC Mass Communication |
| 3 | Nnamdi Azikiwe University, Awka, Anambra State, Nigeria. (Bachelor Degree, May, 2002) October, 1996 to November, 2001 BSC Mass Communication |
| 4 | College of the Immaculate Conception, Enugu. (SSCE, June, 1988) September, 1982 to June, 1988 |
Relevant/Working Experience
| 1 | Professor, Nnamdi Azikiwe University, Awka October, 2019 to Present |
| 2 | Reader, Nnamdi Azikiwe University, Awka October, 2016 to October, 2019 |
| 3 | Senior Lecturer, Nnamdi Azikiwe University, Awka October, 2013 to October, 2016 |
| 4 | Lecturer I, Nnamdi Azikiwe University, Awka October, 2010 to October, 2013 |
| 5 | Lecturer II, Nnamdi Azikiwe University, Awka October, 2007 to October, 2010 |
| 6 | Assistant Lecturer, Nnamdi Azikiwe University, Awka February, 2006 to February, 2007 |
Creative Output
| Book Chapters | |
|---|---|
| 1 | Adum, A.N., Ukwueze, C.A. & Osayi, K.K.. (2013, May) Social Science Discourses: Exploring Issues in the Social Sciences. |
| Journal Articles | |
| 1 | Charity Ifeyinwa Atuora, Allen Adum. (2025, October), "government communication strategies in creating awareness and influencing the adoption of plastic waste control practices among residents of Anambra State, Nigeria", Taraba State University Journal of Communication and Media studies, Vol. 5, (Issue 2) |
| 2 | Solomon Blessing Tsokwa, Allen Adum. (2024, December), "development communication strategies employed by the Taraba State Ministry of Waste Management and Innovation to promote plastic waste recycling and foster community engagement in Taraba State,", Taraba State University Journal of Communication and Media studies, Vol. 4, (Issue 2) |
| 3 | Allen Nnanwuba Adum, Blossom Chidinma Utuagha. (2024, November), "Investigating the Influence of Digital Technology on the Academic Performance of in-School Adolescents in Anambra State, Nigeria", ournal of Good Governance and Sustainable, Vol. 8, (Issue 6) |
| 4 | Allen Nnanwuba Adum, Obi Evelyn Chinwe. (2024, May), "HEALTH RISK ASSOCIATED WITH CONVENTIONAL SKIN LIGHTENERS AND FEMALE CIVIL SERVANTS’ COMPREHENSION OF SKIN LIGHTENING INGREDIENT INFORMATION IN ANAMBRA STATE", British Journal of Mass Communication and Media Research, Vol. 4, (Issue 1) |
| 5 | Gloria Nwakego Chukwuemeka, Allen Nnanwuba Adum, Odogwu Emeka Odogwu. (2023, June), "MEDIA SECURITY AND SUSTAINABLE DEVELOPMENT: A FOCUS ON THE SOUTH-EAST GEO-POLITICAL ZONE OF NIGERIA", Nnadiebube Journal of Social Sciences, Vol. 4, (Issue 2) |
| 6 | Allen Nnanwuba Adum, Jennifer Ifeoma Ijei. (2021, November), "Gender And Career Visibility Amongst Female Journalists in Selected National Newspapers In Lagos State, Nigeria", Journal of Culture, Society and Development, Vol. 66 |
| 7 | Allen Nnanwuba Adum, Charles Chukwuemeka Okika, Chiazor Chiaghana, Ogechukwu Okoli. (2021, March), "EVALUATING THE VISIBILITY OF MEDIA SENSITIZATION TOWARDS THE UTILIZATION OF MEDIA WEATHER REPORTS AMONG FARMERS IN ANAMBRA STATE", Unknown Journal or Publisher, Vol. 2, (Issue 1) |
| 8 | Allen Adum, Ezeanyanwu Chinelo. (2021, August), "the perception of the audience on the credibility of Indigenous cable television news in Nigeria.", The International Journal of Humanities & Social Studies, Vol. 9, (Issue 9) |
| 9 | AN Adum, CE Mozie. (2020, February), "Awareness and Utilization of Mobile Health Applications among Teaching and Non Teaching Staff of Nnamdi Azikiwe University Awka, Anambra State", nternational Journal of Innovative Science and Research Technology, (Issue 2) |
| 10 | Gloria Nneka Ono, Gloria Nwakaego Chukwuemeka, Allen Nnanwuba Adum. (2020, April), "Internet-Mediated Aids Denialism, Youth Exposure and Aids Beliefs: The Proselytizing Scenario", INTERNATIONAL JOURNAL, Vol. 10, (Issue 4) |
| 11 | Allen Nnanwuba Adum, Charles Chukwuemeka Okika, Kobimdi Umeh, Nnaemeka Iwuchukwu. (2020, August), "AN APPRAISAL OF THE USE OF GESTALT PRINCIPLES IN LOGOGRAPHIC COMMUNICATION AMONG SELECT GRAPHIC ARTISTS IN A NIGERIAN URBAN CITY", Journal of Communication AND MEDIA Studies, Vol. 1, (Issue 1) |
| 12 | Allen Nnanwuba Adum, Godson Okwuchukwu Okafor, Ogochukwu Ekwenchi, Stella Nnatu. (2019, May), "Addressing the Emerging Security Challenges from Transhumance in West Africa: The ECOWAS Perspective", International Journal of Social Sciences and Management Research, Vol. 5, (Issue 2) |
| 13 | Allen Nnanwuba Adum, Ojinime Ebelechukwu Ojiakor, Stella Nnatu. (2019, May), "Party Politics, Hate Speech and the Media: A Developing Society Perspective", Journal of Humanities and Social Policy, Vol. 5, (Issue 1), pp 21 |
| 14 | Allen Nnanwuba Adum, Ogochukwu Ekwenchi, Ojinime Ebelechukwu. (2019, May), "Media Popular Culture and the Influence of Western Celebrities on Nigerian Youth Culture", Unknown Journal or Publisher, Vol. 24, (Issue 4) |
| 15 | Allen Nnanwuba Adum, Ogochukwu Ekwenchi, Emeka Odogwu, Kobimdi Umeh. (2019, March), "Awareness of Copyright Laws among Select Nigerian University Students", JL Pol'y & Globalization |
| 16 | N Adum, Ogochukwu Ekwenchi, Emeka Odogwu, K Ume. (2019, June), "Communication and resource a. conflict resolution: The case of Aguleri-Kogi feud over ownership of crude oil finds", Unknown Journal or Publisher, Vol. 56, (Issue 5) |
| 17 | Allen Nnanwuba Adum, Emeka Odogwu, Kobimdi Umeh, Roseline Chioma Amete. (2019, June), "The Internet, Freedom of Expression and Online Readers’ Attention to and Utilization of Online Newspapers’ Comment Sections", New Media and Mass Communication, Vol. 81 |
| 18 | Allen Nnanwuba Adum, Ogochukwu Ekwenchi, O Orjiakor, Julius Nwosu. (2019, April), "Media Popular Culture and the Influence of Western Celebrities on Nigerian Youth Culture", International Journal of Communication and Media Science, Vol. 6, (Issue 1) |
| 19 | Allen Nnanwuba Adum1 , Ogochukwu Ekwenchi2 , Ojinime Ojiakor3 , Julius Nwos. (2019, March), "Health Information and the Sanitary Conditions around Local Eateries: Nigerian South Eastern Universities’ Perspectives", International Journal of Communication and Media Science (SSRG-IJCMS) -, Vol. 6, (Issue 1) |
| 20 | Allen Adum. (2019, January), "Allen Adum", Journal of Environment and Earth Science, Vol. 9, (Issue 6) |
| 21 | Allen Nnanwuba Adum, Ogochukwu Ekwenchi, Chioma Agbasimelo, Ekene Godfrey Okafor. (2019, June), "In-School Adolescents’ Attention to Communication Interventions on Open Defecation", Journal of Culture, Society and Development, Vol. 49 |
| 22 | Allen Nnanwuba Adum, Ogochukwu Ekwenchi, Emeka Odogwu, Kobimdi Cordelia Umeh. (2019, June), "Intercity bus passengers' perception and response to in-vehicle medication drug Hawking", J Mark Consum Res, Vol. 57 |
| 23 | Allen Nnanwuba Adum, Ogochukwu Ekwenchi, Ojinime Ojiakor, Stella Nnatu. (2019, March), "Utilization of Sexual Health Information among In-School Girls in South East Nigeria", Research Journal of Humanities and Cultural Studies, Vol. 5, (Issue 1) |
| 24 | Allen Nnanwuba Adum, UP Ekwugha, OE Ojiakor, BC Ndubuisi. (2016, April), "Social media and unfounded health beliefs: An assessment of participants response to health posts on epidemics", Information and knowledge management, Vol. 6, (Issue 4), pp 18 |
| 25 | Allen Nnanwuba Adum, Uche Victor Ebeze, Uchenna Patricia Ekwugha, Charles Chukwuemeka Okika. (2016, March), "HEALTH INFORMATION, EXCLUSIVE BREASTFEEDING AND CAREER-ORIENTED LACTATING MOTHERS: AN ASSESSMENT OF ORGANISATIONAL SENSITIVITY TO BREASTFEEDING-FRIENDLY WORKPLACES IN A DEVELOPING COUNTRY", International Journal of Advanced Multidisciplinary Research Reports, Vol. 2, (Issue 1) |
| 26 | Allen Nnanwuba Adum, Uchenna Patricia Ekwugha, OE Ebeze. (2016, April), "Susceptibility to Potentially Harmful Self-Medication: The Place of M-Health Apps in Ensuring Well Being", Journal of Information Engineering and Applications, Vol. 5 |
| 27 | Allen Nnanwuba Adum, Uche Victor Ebeze, Uchenna Patricia Ekwugha, Charles Chukwuemeka Okika. (2016, March), "OPINION POLL ON NIGERIAN UNIVERSITY STUDENTS’ AWARENESS OF THE HEALTH IMPLICATIONS OF INADEQUATE ERGONOMIC FURNITURE IN UNIVERSITIES OF SOUTH-EAST NIGERIA", Communication Panorama African and Global Perspectives, Vol. 2, (Issue 1) |
| 28 | Allen Nnanwuba Adum, Uche Victor Ebeze, Uchenna Patricia Ekwugha, Charles Chukwuemeka Okika. (2016, March), "INTERPERSONAL COMMUNICATION, EXPECTANT MOTHERS AND UTILIZATION OF ANTENATAL COMMUNICATION IN ANAMBRA STATE", International Journal of Health Communication Research, Vol. 1, (Issue 1) |
| 29 | Allen Nnanwuba Adum, UV Ebeze, UP Ekwugha, OE Ojiakor. (2016, October), "Epilepsy, Stigmatization and the Publicity Imperative for Nigeria: An Assessment of NECAP-Rise Clinic Communication Initiative", Research on Humanities and Social Sciences, Vol. 6, (Issue 10) |
| 30 | Allen Nnanwuba Adum, Uche Victor Ebeze Chinwe Elizabeth Uzochukwu, Uchenna Patricia Ekwugha. (2016, July), "Communicating Non Verbal Impressions: Perspectives on the Exposed Feminine Cleavage", Journal of Culture, Society and Development, Vol. 20 |
| 31 | Adum,A.N, Kenechukwu, S., and Abuah, F.. (2015, September), "MEDIA TECHNOLOGY AND CULTURAL IMPERIALISM IN DEVELOPING COUNTRIES", Unknown Journal or Publisher, Vol. 1, (Issue 1), pp 13 |
| 32 | Allen Nnanwuba Adum, Ngozi Marion Emmanuel, Ojinime Ebelechukwu Ojiakor. (2015, December), "Towards media of Africa by Africans and for Africans", Mgbakoigba: Journal of African Studies, Vol. 5, (Issue 1), pp 10 |
| 33 | OC Ekwenchi, DN Morah, AN Adum. (2015, August), "Morah, D. SMARTPHONE USAGE ON NIGERIAN CAMPUSES: WHO IS DOING WHAT ON WHATSAPP.", RexCOMMPAN |
| 34 | Allen Nnanwuba Adum, Ojinime Ebelechukwu Ojiakor, Winnie Ugochi Opara. (2015, May), "A DISCOURSE ON CHILD MEDIA LITERACY", Mgbakoigba: Journal of African Studies,, Vol. 4 |
| 35 | Allen Nnanwuba Adum, Uche Victor Ebeze, Uchenna Patricia Ekwugha. (2015, July), "Images of Women in Nigerian Home Videos: An Impact Assessment", Journalism and Mass Communication, Vol. 5, (Issue 7) |
| 36 | Allen Nnanwuba Adum, Ogochukwu Ekwenchi, Ojinime Ebelechukwu Ojiakor, Gloria Chukwuemeka. (2015, July), "ed scenes allurement as entertainment and selling point in Nigeria's Nollywood movie industry", International Journal of Advancements in Research & Technology, Vol. 8, (Issue 4) |
| 37 | Uchenna Patricia Ekwugha, Allen Nnanwuba Adum. (2014, December), "Application of ICTs in family planning and birth control in Awka-South L.G.A, Anambra State, Nigeria", Journal of Media and Communication Studies, Vol. 6, (Issue 12) |
| 38 | Ogochukwu C Ekwenchi, Allen N Adum, Chikezie E Uzuegbunam. (2013, December), "YOUTH, POPULAR DISCOURSES AND POWER: A CRITICAL ANALYSIS OF THREE NOLLYWOOD FEATURE FILMS", Covenant Journal of Communication, Vol. 2, (Issue 1) |
| 39 | N Adun, Anastacia Chukwulete. (2013, February), "An assessment of the readership base for Nigerian blogs", Mgbakoigba: Journal of African Studies, Vol. 2, pp 13 |
| 40 | ALLEN NNANWUBA ADUM,CHARITY OGOCHUKWU EKWENCHI. (2010, December), "NEW MEDIA: NEW FRONTIER?", International Journal of Social Sciences and Humanities Review, Vol. 2, (Issue 2), pp 12 |
| 41 | Kate Azuka Omenugha, Allen Nnanwuba Adum. (2008, February), "Nigeria's spiral of violence: Can the media build a culture of peace?", Media Development, Vol. 55, (Issue 1) |
| Thesis | |
| 1 | AN Adum. (2011, October), "HIV and AIDS Controversies as a Probable Influence on Believability of HIV and AIDS Communication in South-Eastern Nigeria". |
Membership of Professional/Relevant Bodies
| 1 | Full Member, "2. Member (7003), Portugal-based Institute for Systems and Technologies of Information, Control and Communication (INSTICC)." - 2. Member (7003), (member since 2013), https://portal.insticc.org/ |
| 2 | Affiliate Member, "3. Member (11075), Advertising Practitioners Council of Nigeria (APCON)" - 11075 (member since 2012), https://apcon.com/ |
| 3 | Full Member, "1. Member, African Council for Communication Education (ACCE)" (member since 2002), https://secure.acce.org/ |
Relevant Events Attended
| Conferences | |
|---|---|
| 1 | "18th ACCE (African Council for Communication Education) National Conference/AGM 2016", (ACCE), 25th October, 2016 to 28th October, 2023; Port Harcourt |
| 2 | "Online social engineers and cyber threats: An evaluation of young Nigerian face book users.", (Faculty of Social Sciences, Nnamdi Azikiwe University, Awka), 2nd December, 2015 to 5th December, 2015; Awka, Anambra State, Nigeria |
| 3 | "Bed scenes allurement as entertainment and selling point in Nigeria’s Nollywood movie industry", (World Academy of Science), 25th May, 2015 to 26th May, 2015; London, England |
| 4 | "Study on E-Health utilization among Nigerian university undergraduate students", (HealthInf), 12th January, 2015 to 15th January, 2015; Lisbon, Portugal |
| 5 | "Images of women in Nigerian home videos: An impact assessment.", (Free University, Seminaris), 29th October, 2014 to 30th October, 2014; Free University, Seminaris Campus Hotel, Berlin Germany |
| 6 | "Assistive technology divide: A developing country perspective", (HealthInf), 11th February, 2013 to 14th February, 2013; Barcelona, Spain |
| 7 | "An assessment of the readership base for Nigerian blogs", (ACCE), 20th September, 2011 to 22nd September, 2011; Covenant University Ota, Ogun State |
| 8 | "The Internet as an underutilized resource among Nigerian youths.", (Nwuneli International Conference), 4th July, 2011 to 4th July, 2011; Nnamdi Azikiwe University, Awka |
| 9 | "Multimedia Literacy: A communication imperative", (ACCE), 11th October, 2010 to 15th October, 2010; The American University of Nigeria. |
| 10 | "Citizen journalism as freedom of expression in a ‘Third World’ context: A critical analysis of the Nigerian scenario", (ACCE), 11th August, 2009 to 13th August, 2009; University of Maiduguri |
| 11 | "Communication, conflict and crisis management: The place of media diplomacy", (Faculty of Social Science, Nnamdi Azikiwe University, Awka), 20th May, 2009 to 22nd May, 2009; Nnamdi Azikiwe University, Awka |
| 12 | "The power of the media in mind management: An asset in peace building and conflict resolution?", (ACCE), 6th August, 2008 to 9th August, 2008; Delta State University, Abraka |
| 13 | "Checking the spread of avian influenza: The role of communication", (ACCE), 22nd September, 2007 to 22nd September, 2007; Ahmadu Bello University, Zaria |
| 14 | "8th International Conference on Health Informatics", (HealthInf), Lisbon, Portugal |
| 15 | "HIV/AIDS controversies as probable negatory influence on the positive outcomes of HIV/AIDS communication", (African Students’ Association (AFSA)), University of Edmonton, Alberta, Canada |