Mrs. Ifeoma Emmanuella Nwokoye
Mrs. Ifeoma Emmanuella Nwokoye is a LECTURER II in MARKETING Department, Faculty Of Management Sciences in Nnamdi Azikiwe University
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Personal Information
Email: | |
Phone: | |
Address: | Marketing, Faculty Of Management Sciences, Nnamdi Azikiwe University, Awka. |
Faculty/Unit: | FACULTY OF MANAGEMENT SCIENCES |
Department/Sub-Unit: | MARKETING |
Social Profiles
Interest Areas
Academic Qualifications
| Degrees / Basic Certificates | |
|---|---|
| 1 | Nnamdi Azikiwe University Awka. (Master Degree, August, 2019) January, 2015 to March, 2019 Msc Marketing |
| 2 | National Open University of Nigeria. (Post-Graduate Degree, July, 2017) January, 2016 to December, 2016 PGDE Post Graduate Diploma In Education |
| 3 | University of Nigeria, Enugu Campus. (Bachelor Degree, January, 2012) September, 2006 to November, 2010 BSc. In Marketing Bachelor Of Science In Marketing |
| 4 | Montessori International School, Aba, Abia State. (SSCE, July, 2008) May, 2004 to June, 2004 WAEC West African Senior School Certificate |
| 5 | Divine Will School, Aba, Abia State. (FSLC, May, 2002) May, 1999 to May, 1999 FSLC First School Leaving Certificate |
Relevant/Working Experience
| 1 | Assistant Administrator, Nnamdi Azikiwe University Awka December, 2019 to August, 2021 |
| 2 | Marketer, Zenith Bank PLC January, 2019 to September, 2019 |
| 3 | Marketer, Skif Alu-Steel Company Ltd December, 2016 to December, 2018 |
| 4 | Teacher, Isiagu Community Secondary School, Isiagu September, 2014 to July, 2016 |
| 5 | Teacher, IGwebuike Grammar School Awka January, 2013 to March, 2014 |
Creative Output
| Journal Articles | |
|---|---|
| 1 | Onya, Victoria Ogwu, Oloveze, Ambrose Ogbonna, Obasiabara, Beatrice Orieoma, Nwokoye, Emmanuella Ifeoma & Ogbonna, Chinweike. (2026, March), "SERVQUAL and Customer Engagement in Nigeria’s Telecom Industry: Utilitarian versus Hedonism Perspectives", Abuja Journal of Business and Management, Vol. 4, (Issue 3), pp 188-200 |
| 2 | B. O. Obasiabara, C. P. Nwachukwu, I. E. Nwokoye, M. C. Anyalor, P. O. Oko. (2026, August), "Entrepreneurial Leadership and Value Co-Creation: The Role of Employee Relations and Organisational Support among Small Businesses in Abia State", AKSU Journal of Administration and Corporate Governance, Vol. 6, (Issue 3), pp 161-176 |
| 3 | Hope Ifeoma Orjinta, Cosmas Anayochukwu Nwankwo , Adaora Florence Okeke , Prince Chinedu Okeke , Nkoli Augustina Chendo ,Ifeoma Emmanuella Nwokoye ,Ekwunife Gabriel Okafor , Edwin Chukwu Okoro , Vitus Chinedu Ogbunuju , Goodfaith Nnenna Dike. (2026, July), "Business Diversification and Firms Value-Added In Consumer Goods: Assessing Nigerian Business Environment", CINEFORUM, Vol. 66, (Issue 2), pp 46-62 |
| 4 | Ekwunife Gabriel Okafor., Nwokoye, Ifeoma Emmanuella., Mbamalu Euphemia Ifunanya. (2026, January), "Artificial Intelligence Driven Personalisation and Online Purchase Intention: The Mediating Role of Consumer Awareness and the Influence of Consumer Attitude toward AI in an Emerging Market", INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), Vol. 10, (Issue 15), pp 42-52 |
| 5 | Hope Ifeoma Orjinta , Cosmas Anayochukwu Nwankwo , Adaora Florence Okeke, Prince Chinedu Okeke , Nkoli Augustina Chendo , Ifeoma Emmanuella Nwokoye, Chibuike Basil Nwatu, Edwin Chukwu Okoro, Vitus Chinedu Ogbunuju, Goodfaith Nnenna Dike , Solomon Obinna Eboh. (2026, April), "Evaluating Determinants of Audit Fees of Quoted Non-Financial Firms in Nigeria", CINEFORUM, Vol. 66, (Issue 2), pp 188-200 |
| 6 | Nwosu, K. C. ., Nwokoye, I. E. ., Ngwube, A. C. ., Mbamalu, I. E. ., & Egbunike, C. F.. (2026, August), "Digitisation, E-Commerce and Cloud Computing as Determinants of Firm Performance among FMCG Firms", Journal of Digital Business and Marketing (JDBM), Vol. 2, (Issue 2), pp 153-171 |
| 7 | Helen Ijeoma Oranye, PhD, Blessing Chinemelum Nwachukwu, PhD, Nwokoye, Ifeoma Emmanuella, PhD, Nkiru Esther Otugo. (2026, July), "Impact Of Product Availability Information On Online Orders From Supermarket In Awka, Anambra State", American Journal of Corporate Management, Vol. 3, (Issue 7), pp 1-12 |
| 8 | Blessing Chinemelum Nwachukwu, Nwokoye Ifeoma Emmanuella, Jacinta Chinyere Nwangwu, Helen Ijeoma Oranye & Nkiru Esther Otugo. (2026, January), "Effects of E-Commerce Logistics Reliability on Customer Satisfaction Among Customers of Online Food Delivery Services in Awka, Anambra State", The International Journal of Project Resources and Performances Management (IJPRPM), Vol. 3, (Issue 1), pp 75-94 |
| 9 | Jacinta Chinyere Nwangwu, Helen Ijeoma Oranye, Nwokoye Ifeoma Emmanuella, Blessing Chinemelum Nwachukwu & Nkiru Esther Otugo. (2026, January), "Effect of Pricing Transparency on Online Marketplace Conversion Rates of Smart Phones in Anambra States", Spanish Journal of Innovation and Integrity, Vol. 50, pp 147-161 |
| 10 | Ezeanolue Uju Scholastica, Nwokoye, Ifeoma Emmanuella, Blessing Chinemelum Nwachukwu, PhD; Helen Ijeoma Oranye, Onwuteaka Ifeoma Cecilia. (2025, November), "Security Challenges and Foreign Direct Investment in Nigeria: An Aggregated Analysis", Spanish Journal of Innovation and Integrity, Vol. 48, pp 225-236 |
| 11 | Angel Chinenye Ngwube & Ifeoma Emmanuella Nwokoye. (2025, September), "The Rise of Artificial Intelligence (AI)-Driven Marketing: Transforming Consumer Engagement and Personalization. A Study of Selected Consumers in Southeast, Nigeria", UNIZIK Journal of Marketing, Vol. 2, (Issue 1), pp 25-41 |
| 12 | Nwokoye, Ifeoma Emmanuella, Ph.D, Jacinta Chinyere Nwangwu, Ph.D, Helen Ijeoma Oranye, Ph.D, Blessing Chinemelum Nwachukwu, Ph.D & Nkiru Esther Otugo. (2025, October), "Digital Infrastructure and E-Commerce Adoption Among Supermarket Stores in Awka Metropolis, Anambra State, Nigeria", European Journal of Life Safety and Stability (EJLSS), Vol. 55, pp 18-35 |
| 13 | Nwokoye, I. E., Nwangwu, J. C., Oranye, H. I., Nwachukwu, B. C., & Otugo, N. E.. (2025, October), "Effect of after sales support quality on brand loyalty for motorcycle dealers in Anambra State", miasto przyszłości, Vol. 66, pp 463-480 |
| 14 | Nwosu, Kanayo Chike PhD,Nwokoye, Ifeoma Emmanuella `PhD,Okoro, Stanley Ngozi Anicho, Ugbodaga, Christopher Osigbemeh. (2024, November), "Drivers of Information and Communication Technology Adoption for Enhanced Small and Medium Enterprise Performance in Anambra State, Nigeria", AMERICAN JOURNAL OF ECONOMICS AND BUSINESS MANAGEMENT, Vol. 2024, (Issue 26), 4 |
| 15 | Nwosu, Kanayo Chike PhD,Nwokoye, Ifeoma Emmanuella `PhD,Okoro, Stanley Ngozi Anicho, Ugbodaga, Christopher Osigbemeh. (2024, November), "FACTORS INFLUENCING CUSTOMERS PATRONAGE OF HEALTH INSTITUTIONS IN ANAMBRA STATE, NIGERIA", Journal of Economy, Tourism and Service, Vol. 2024, (Issue 16), pp 27, 3 |
| 16 | Ezeanolue, Uju Scholastica. PhD, Fr. Andrew Izuchukwu Nnoje, PhD, Nwokoye, Ifeoma Emmanuella, `PhD, Ugbodaga, Christopher Osigbemeh. (2024, September), "Small and Medium Enterprises Development and Poverty Reduction in Anambra State, Nigeria", European Journal of Business Startups and Open Society, Vol. 2024, (Issue 138), pp 152, 4 |
| 17 | Fr. Andrew Izuchukwu Nnoje, PhD, Ugbodaga, Christopher Osigbemeh, Nwokoye, Ifeoma Emmanuella, `PhD, Chukwu Eze Humphery. (2024, November), "Challenges of Implementation of International Financial Reporting Standard amongst SMES in Anambra State, Nigeria", European Journal of Business Startups and Open Society, Vol. 2024, (Issue 180), pp 188, 4 |
| 18 | Nwosu, Kanayo Chike, PhD, Nwokoye, Ifeoma Emmanuella, `PhD, Ogbu Christian, Ugbodaga, Christopher Osigbemeh. (2024, November), "AN APPRAISAL OF INTERNAL CONTROL SYSTEM AMONG SUPERMARKETS IN AWKA METROPOLIS, ANAMBRA STATE", Journal of Economy, Tourism and Service, Vol. 2024, (Issue 78), pp 87, 3 |
| 19 | Nwosu, Kanayo Chike, PhD, Nwokoye, Ifeoma Emmanuella, `PhD, Okoro, Stanley Ngozi Anicho. (2023, July), "Factors Influencing Brand Equity and Consumer Preferences for Bread Products in Anambra State", European Journal of Business Startups and Open Society, Vol. 2023, (Issue 121), pp 134, 3 |
| 20 | Nwosu, Kanayo Chike, PhD, Nwokoye, Ifeoma Emmanuella, `PhD,Okoro, Stanley Ngozi Anicho. (2023, October), "E-Commerce Adoption and Competitive Advantage among Retail Lock-Up Stores in Awka Metropolis, Anambra State", European Journal of Business Startups and Open Society, Vol. 2023, (Issue 20), pp 31, 3 |
| 21 | Nwosu, Kanayo Chike PhD,Nwokoye, Ifeoma Emmanuella `PhD,Okoro, Stanley Ngozi Anicho. (2023, October), "Assessing the Drivers of Consumer Patronage for Igbo Traditional Food Outlets in Awka Metropolis, Anambra State.", AMERICAN JOURNAL OF ECONOMICS AND BUSINESS MANAGEMENT, Vol. 2023, (Issue 314), pp 326, 6 |
| 22 | Fr. Andrew Izuchukwu Nnoje, Nwokoye, Ifeoma Emmanuella, Dickson, Gift Oke, Ugbodaga, Christopher Osigbemeh. (2023, August), "Determinants of International Trade in Nigeria", AMERICAN JOURNAL OF ECONOMICS AND BUSINESS MANAGEMENT, Vol. 6, (Issue 2023), pp 16 |
| 23 | Fr. Andrew Izuchukwu Nnoje, Nwokoye, Ifeoma Emmanuella, Dickson, Gift Oke, Ugbodaga, Christopher Osigbemeh. (2023, December), "Determinants of Domestic Investment in Nigeria", AMERICAN JOURNAL OF ECONOMICS AND BUSINESS MANAGEMENT, Vol. 6, (Issue 2023), pp 14 |
Academic Leadership Qualities
| Editorships | |
|---|---|
| 1 | Editor, "JOURNAL OF ECONOMY, TOURISM AND SERVICE" (June, 2025) |
| Contributions to the University/Society | |
| 1 | Member, "Media Committee" (September, 2024) |
| 2 | Member, "World Consumer Rights Day Committee" (September, 2024) |
| 3 | Member, "Campus Fair and Advertisement Committee" (September, 2024) |
| 4 | Secretary, "Industry Linkage and Collaboration Committee" (September, 2024) |
| 5 | Secretary, "Programme Marketing and Rebranding Committee" (September, 2024) |
| 6 | Member, "Media Committee" (September, 2024) |
| 7 | Recorder, "Post Graduate Programme Committee" (September, 2024) |
| 8 | Departmental ICT Officer, "Departmental ICT Committee" (September, 2024) |
| 9 | Appointment as an ICT Officer 2, "ICT Officer 2" (November, 2023 to November, 2024) |
| 10 | Appointment as a member, "Events Management Committee" (February, 2023 to February, 2024) |
| 11 | Appointment as a Secretary, "Industry Linkage and Collaboration Committee" (February, 2023 to February, 2024) |
| 12 | Appointment as a Recorder, "Post Graduate Programme Committee" (February, 2023 to February, 2024) |
| 13 | Appointment as a member, "World Consumer Rights Day Committee" (February, 2023 to February, 2024) |
| 14 | Appointment as a Member, "Campus Fair and Advertisement Committee" (February, 2023 to February, 2024) |
| 15 | Appointment as a Member, "Media Committee" (February, 2023 to February, 2024) |
| 16 | Appointment as a Secretary, "Programme Marketing and Rebranding Committee" (February, 2023 to February, 2024) |
| 17 | Appointment as a Member, "Marketing 5.0 Seminar Series Committee" (February, 2023 to February, 2024) |
| 18 | Appointment as a Co-chairperson, "Marketing Consultancy Committee" (February, 2023 to February, 2024) |
| 19 | Appointment as the Class Adviser, "Class Adviser Year One" (April, 2022 to April, 2023) |
| 20 | Appointment as the Class Adviser, "Class Adviser Year One" (April, 2021 to April, 2022) |
Relevant Events Attended
| Conferences | |
|---|---|
| 1 | "Harnessing Capital Market Opportunities for SME Growth and Investment Sustainability", (UNIZIK Centre for Capital Market Studies (UCCMS) in collaboration with the Securities and Exchange Commission (SEC).), 13th November, 2025 to 14th November, 2025; ASUU Secretariat, Nnamdi Azikiwe University, Awka |
| 2 | "Innovations in Marketing Education: Preparing Future Leaders", (Association of Marketing Academic Professional (AMAP)), 8th October, 2025 to 9th October, 2025; DBA Hall, Rivers State University, Business School, Port Harcourt |
| 3 | "An International Conference on Digital Technology and Consumer Behavior in Africa, Department of Marketing, Nnamdi Azikiwe University Awka in Collaboration with the Centre for Multidisciplinary Research and Innovation(CEMRI)", (Marketing Department), 9th November, 2023 to 10th November, 2023; Unizik Business School |
| 4 | "Disruption and Management Sciences in Africa, Issues and Strategic Choices", (Faculty of Management Sciences, Nnamdi Azikiwe University Awka.), 8th October, 2023 to 9th October, 2023; ASUU Secretariate |
| 5 | "Security Challenges and Achievements of Sustainable Development Goals(SGDs) in Sub-Saharan Africa", (Faculty of Management Sciences, Nnamdi Azikiwe University Awka.), 3rd March, 2021 to 4th March, 2021; Unizik Business School Awka |