Dr. Kanayo Chike Nwosu.
Dr. Kanayo Chike Nwosu. is a LECTURER I in MARKETING Department, Faculty Of Management Sciences in Nnamdi Azikiwe University
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Staff Profile
A young and dedicated scholar who is eager to excel in his academic endeavors.
Personal Information
Email: | |
Phone: | |
Address: | Marketing, Faculty Of Management Sciences, Nnamdi Azikiwe University, Awka. |
Faculty/Unit: | FACULTY OF MANAGEMENT SCIENCES |
Department/Sub-Unit: | MARKETING |
Social Profiles
Interest Areas
Academic Qualifications
| Degrees / Basic Certificates | |
|---|---|
| 1 | Ebonyi state University,Abakaliki. (Doctor of Philosophy, July, 2024) June, 2018 to April, 2024 PhD In Marketing PhD In Marketing(International Marketing) |
| 2 | Ebonyi state University,Abakaliki. (Doctor of Philosophy, April, 2024) March, 2018 to April, 2024 PhD In Marketing PhD In Marketing(International Marketing) |
| 3 | IMO State University, Owerri. (Master Degree, March, 2016) October, 2013 to March, 2016 M.sc Marketing |
| 4 | Madonna University, Okija. (Bachelor Degree, September, 2012) October, 2008 to July, 2012 B.sc Marketing |
| 5 | Federal Government College,Enugu. (SSCE, June, 2004) September, 1998 to June, 2004 |
| 6 | Gaius Benton Schools, Oko. (FSLC, July, 1999) September, 1992 to June, 1998 |
Relevant/Working Experience
| 1 | Teller, Zenith Bank Nig PLC. January, 2016 to August, 2021 |
Creative Output
| Books | |
|---|---|
| 1 | Nwosu Kanayo Chike, Opara Promise Chika. (2025, March) Introduction to Marketing Management |
| 2 | Nwosu Kanayo Chike, Okeke Titus Chukwuemezie. (2025, April) Basic Business Statistics |
| Journal Articles | |
| 1 | Ejike Miracle Okechukwu,Nwosu Kanayo Chike. (2025, March), "Determinants of continous intention to Use Mobile Payment in Nigeria", Innovation Business Management and Accounting Journal, Vol. 4, (Issue 1), pp 114-123 |
| 2 | Promise C. Oparah,Kanayo C. Nwosu,Jane N. Anene. (2024, March), "Strategic marketing practices and corporate performance of selected small business enterprises in Imo State", Journal of business and economic policy,Unizik business school, Vol. 1, (Issue 4), pp 349-362 |
| 3 | Revd ddr.Chukwunonso Joseph Nosike,Nwosu Kanayo Chike,Ujunwa Cynthia Nosike. (2024, June), "Exploring the next steps for Technology: A post-pandemic perspective on the future of ICT in Business", Journal of Emerging trends in management sciences and entrepreneurship, Vol. 6, (Issue 1), pp 89-102 |
| 4 | Nwosu Kanayo Chike,Chukwunonso Joseph Nosike,Owulo Joshua Odey. (2024, July), "Resilience and Adaptation: The Persistence of Christians Roots in contemporary African Christianity", Ideal international journal of Igbo scholars forum, Nigeria, Vol. 17, (Issue 1), pp 2476-8448 |
| 5 | Nwosu Kanayo chike,Rev Dr Chukwunonso Joseph Nosike,Owulo Joshua Odey. (2024, August), "The Effect of fuel subsidy Removal in Nigeria economy in keffi local government area, Nasarawa state", Ideal international journal of Igbo scholars forum, Nigeria, Vol. 17, (Issue 2), pp 2476-8421 |
| 6 | Nwosu Kanayo Chike,Okoro Stanley Ngozi Anicho, Nwokoye Emmanuella Ifeoma, Ugbodaga Christopher Osigbemeh. (2024, November), "Factors influencing customers patronage of health institutions in Anambra State, Nigeria", Journal of Economy, Tourism and Service, Vol. 3, (Issue 11), pp 16-27 |
| 7 | Nwosu Kanayo Chike, Nwokoye Emmanuella Ifeoma, Okoro Stanley Ngozi Anicho, Ugbodaga Christopher Osigbemeh. (2024, November), "Drivers of information and communication technology adoption for Enhanced small and medium enterprise performance in Anambra State, Nigeria", European journal of business start-ups and open society, Vol. 4, (Issue 11), pp 11-26 |
| 8 | Chukwuma Joseph,Nwosu Kanayo Chike,Oluchukwu Sandra Nosike Ojobor. (2024, June), "Exploring the impact of covid-21 on income inequality", Review of Public Administration and management journal(ROPAMJ), Vol. 21, (Issue 1) |
| 9 | Nwosu Kanayo Chike, Nwokoye Emmanuella Ifeoma, Ogbu Christian, Ugbodaga Christopher Osigbemeh. (2024, November), "An appraisal of Internal control system among supermarkets in Awka metropolis Anambra State", Journal of Economy, Tourism and Service, Vol. 3, (Issue 11), pp 78-87 |
| 10 | Nosike Chukwunonso Joseph,Nweke James Nnamdi,Nwosu Kanayo Chike. (2024, October), "The Rise of Populism and Nationalism in the aftermath of economic crisis: A Sociopolitical analysis", FAR journal of Education and Sociology(FARJES), Vol. 1, (Issue 1), pp 1-9 |
| 11 | Nwosu Kanayo Chike,Chukwunonso Joseph Nosike, Oluchukwu Sandra Nosike. (2024, November), "International business expansion strategies: Entering new Markets", Estaga journal of philosophy,Arts and Humanities, Vol. 1, (Issue 1) |
| 12 | Nwoye Christiana Ogochukwu,Nwosu Kanayo Chike,Nma Okechukwu Okoroji. (2024, October), "Artificial intelligence and Transformation of the Education Sector: A study of public secondary schools", International journal of Academic and Applied Research, Vol. 8, (Issue 10), pp 77-83 |
| 13 | Nwosu Kanayo Chike,Okoli Blessing Amarachukwu, Ugbodaga Christopher Osigbemeh. (2023, December), "Agricultural marketing and consumer buying behaviour: A study of members of Agricultural cooperative in Idemili south local government area of Anambra State", American journal of Economics and business management, Vol. 6, (Issue 12), pp 151-162 |
| 14 | Nwosu Kanayo Chike, Nwokoye Emmanuella Ifeoma, Okoro Stanley Ngozi Anicho. (2023, October), "Assessing the drivers of consumer patronage for Igbo traditional food outlets in Awka metropolis, Anambra State", American journal of Economics and business management, Vol. 6, (Issue 10), pp 314-326 |
| 15 | Nwosu Kanayo Chike, Nwokoye Emmanuella Ifeoma, Okoro Stanley Ngozi Anicho. (2023, October), "E-commerce adoption and competitive advantage among retail lock-up stores in Awka metropolis Anambra State", European journal of business start-ups and open society, Vol. 3, (Issue 10), pp 20-31 |
| 16 | Nwosu Kanayo Chike, Nwokoye Emmanuella Ifeoma, Okoro Stanley Ngozi Anicho. (2023, July), "Factors influencing brand equity and consumer preferences for bread products in Anambra State", European journal of business start-ups and open society, Vol. 3, (Issue 7), pp 121-134 |
| 17 | Nwosu Kanayo chike, Euphemia Ifunanya Mbamalu, Chimezie Alex Oguanobi,Chinedu Francis Egbunike. (2023, October), "Big Data Analytics and market competitiveness of selected firms in Lagos State, Nigeria", Annals of Management and Organisation Research(AMOR), Vol. 4, (Issue 4), pp 251-269 |
| 18 | Okeke Patrick Anene, Nwosu Kanayo Chike, Onyekwelu Njideka Phina. (2023, February), "Workplace Bullying and Performance of Employees: Manufacturing firms perspective in Anambra State", Annals of Human Resource Management Research(AHRMR), Vol. 2, (Issue 2), pp 117-129 |
| 19 | Euphemia Ifunanya Mbamalu, Nwosu Kanayo chike, Chimezie Alex Oguanobi, Chinedu Francis Egbunike. (2023, December), "Sustainable supply chain management and organisational performance: Perception of academics and practitioners", Annals of Management and Organisation Research(AMOR), Vol. 5, (Issue 1), pp 13-30 |
| 20 | Agbasi Obianuju Emmanuela,Onyekwelu Njideka Phina,Nwosu Kanayo Chike. (2023, April), "Perceived organizational support as a panacea for good employee performance: A banking context", International journal of management and Entrepreneurship Research, Vol. 5, (Issue 4), pp 209-217 |
| 21 | Kanayo Chike Nwosu, Gabriel Ekwunife Okafor, Chinedu F. Egbunike. (2023, August), "Monetary policies and economic management: Evidence from sub-saharan Africa", Study in Economy and public policy (SEPP), Vol. 1, (Issue 1), pp 15-26 |
| 22 | Nwosu Kanayo chike, Ike-Elechi Ogba. (2023, December), "Factors influencing continuous intention to use mobile payment platforms in southeast, Nigeria", European journal of Business and Innovation Research, Vol. 11, (Issue 8), pp 43-75 |
| 23 | Nwosu Kanayo chike, Ike-Elechi Ogba. (2023, December), "Predictors of continuous intention to use mobile payment platforms in a typical developing Economy context: A literature Review", International journal of Business and management Review, Vol. 11, (Issue 11), pp 15-34 |
| 24 | Kanayo Chike Nwosu, Gabriel Ekwunife Okafor,Angel Chinenye Ngwube. (2023, May), "Change Management and the Productivity of pharmaceutical Companies in South-Eastern Nigeria", Central Asian Journal of Innovations On Tourism Management and Finance, Vol. 4, (Issue 5), pp 77-95 |
| 25 | Ekwunife Gabriel Okafor, Emmanuel Dibua,Nwosu Kanayo Chike. (2023, July), "Organizational support perception as a determinant for employee engagement", International journal of management & Entrepreneurship Research, Vol. 5, (Issue 7), pp 503-513 |
| 26 | Agbasi Emmanuella Obianuju,Nwosu kanayo chike,Onyekwelu Njideka Phina. (2023, March), "Perceived organizational prestige: A predictor of organizational identification in public universities in Anambra state", Cross current international journal of Economics, Management and media studies, Vol. 5, (Issue 2) |
| 27 | Nwosu Kanayo chike,Alex Chimezie Oguanobi,Euphemism Ifunanya Mbamalu,Chinedu Francis Egbunike. (2023, October), "The effect of FDI Net inflow on the GDP growth rate: 1990-2021", Journal of Multidisciplinary Academic and Practice Studies, Vol. 1, (Issue 2), pp 139-157 |
| 28 | Obinna Christian Ojiaku,Mbamalu Ifunanya Euphemia,Nwosu Kanayo Chike. (2022, December), "Effect of salesperson's service behavior on sales performance in the B2B context in Nigeria", EUROPEAN JOURNAL OF MANAGEMENT AND MARKETING STUDIES, Vol. 7, (Issue 4) |
| 29 | Onyekwere Njideka Phina,Nwosu Kanayo Chike,Okeke Patrick Anene. (2022, July), "Perceived Organizational Prestige and Employee Retention in Microfinance Banks in Anambra State", International journal of trend in scientific Research and Development, Vol. 6, (Issue 5), pp 800-807 |
| 30 | ugorji callistus chidi,Ugwuaja nnenna Esther, Nwosu Kanayo Chike, maduahonwu ukamaka Victoria,Arinze Steve Nweze,Nwogbe Odinakachi isaiah. (2022, July), "Mobile Technology use among computer science educators during corona virus school closure", Coal city university journal of science, Vol. 2, (Issue 1), pp 2734-3766 |
| 31 | Ngozi Ogechukwu Nwogwugwu,Ngozi Uzodike,Chike Nwosu. (2022, August), "Organizational Climate and its Implication on Engagement of Staff: A Library Perspective", Library Philosophy and Practice (e-journal) |
| 32 | Adani Nnenne Ifechi,Kanayo Chike Nwosu,Ifeanyi Nuel Okoli. (2022, June), "Influence of Professional Career Development and Teamwork on Employee Job Satisfaction: Evidence From Private Universities in Nigeria", Journal La Bisecoman, Vol. 3, (Issue 3), pp 085-090 |
| 33 | Okeke Patrick Anene, Nwosu Kanayo Chike, Onyekwelu Njideka phina. (2022, June), "Succession planning and competitive advantage of family-owned businesses in Anambra State", Cross current international journal of Economics, Management and media studies, Vol. 4, (Issue 3), pp 28-33 |
| 34 | Okoli Ifeanyi Nuel,Adani Nnenne Ifechi,Nwosu kanayo chike. (2022, April), "Staff Attrition and performance of selected Manufacturing Firms in Southeast Nigeria", Journal of International Business and Management, Vol. 5, (Issue 4), pp 2616-4655 |
| 35 | Ezeanolue Uju Scholastica,Onwuchekwa Faith Chidi,Nwosu Kanayo Chike. (2022, May), "Entrepreneurial Training and Performance of small and Medium Enterprises Among Igbo Traders in Anambra State", International journal of management and Entrepreneurship Research, Vol. 4, (Issue 5), pp 253-267 |
| 36 | Agbasi Emmanuella Obianuju,Onyekwelu Njideka Phina,Nwosu Chike. (2022, December), "Workplace bullying and occupational stress, Microfinance Banks perspective in Anambra State", Cross current international journal of Economics, Management and media studies, Vol. 4, (Issue 6), pp 186-192 |
| 37 | Nosike Chukwunonso,Onyekwelu Njideka Phina,Nwosu Chike. (2022, November), "Workplace bullying and occupational stress in manufacturing firms in southeast Nigeria", International journal of management and Entrepreneurship Research, Vol. 4, (Issue 11), pp 416-427 |
| 38 | Obinna Christian Ojiaku,Mbamalu Ifunanya Euphemia,Nwosu Kanayo Chike. (2022, October), "Customer experience management and customers commitment: evidence from the church parishioners in Nigeria", International journal of advances in engineering and management, Vol. 4, (Issue 10), pp 932-947 |
| 39 | Okeke Patrick Anene, Nwosu Kanayo Chike, Ezeanolue Uju Scholastica. (2021, December), "SUSTAINABILITY OF THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (SMEs), A DYNAMIC CAPABILITY APPROACH", International journal of management and Entrepreneurship Research, Vol. 3, (Issue 11), pp 359-366 |
| 40 | Anugwu Clara Chika, Nwosu Kanayo Chike. (2021, December), "IMPACT OF HUMAN CAPITAL DEVELOPMENT ON SMALL AND MEDIUM SCALE ENTERPRISE IN SOME SELECTED FIRMS IN ANAMBRA STATE", Asian Journal of Economics, Business and Accounting, Vol. 21, (Issue 18), pp 57-64 |
| 41 | Monyei Ezieshi Francis,Okeke Patrick Anene,Nwosu Kanayo Chike. (2021, October), "Strategic Agility: A prospect for sustainable performance of micron businesses in southeastern Nigeria", Journal of sustainable Tourism and Entrepreneurship(JOSTE), Vol. 2, (Issue 3), pp 187-198 |
| 42 | Okoli Ifeanyi nuel, Nwosu Kanayo Chike, Anugwu Clara Chika.. (2021, September), "Effect Of Organizational Capability On Firms Growth: Implications On SME's In Anambra State,Nigeria", European Journal of Business and Management Research, Vol. 6, (Issue 5) |
| 43 | Chinedu Cosmas Onyemesi, Faith Chidi Onwuchekwa, Chike Kanayo Nwosu.. (2021, August), "Performance Implication Of Entrepreneurial Orientation In Southeastern Nigeria: A Small And Medium Scale Enterprises Perspective.", International journal of trend in scientific Research and Development, Vol. 5, (Issue 5), pp 2456-6470 |
| 44 | Agbasi Emmanulla Obianuju, Nwosu Kanayo Chike, Dibua Emmanuel chijioke.. (2021, August), "Crowd Sourcing: A Strategy For Firm Performance In The Plastic Manufacturing Sector In Southeast Nigeria.", International journal of management and Entrepreneurship Research, Vol. 3, (Issue 7), pp 228-236 |
| 45 | Okoli Ifeanyi nuel, Nwosu Kanayo Chike, Miracle Ejike Okechukwu. (2021, July), "Entrepreneurial Orientation And Performance Of Selected SMEs In Southeast Nigeria.", European Journal of Business and Management Research, Vol. 6, (Issue 4) |
| Conference Papers | |
| 1 | Mbamalu Euphemia ifunanya,Nwosu Kanayo Chike,Oguanobi Chimezie Alex. (2024, November), "Technological Disruption and Digital payment challenges at the point of sales(POS) in Nigeria", |
| 2 | Okoli ifeanyi Nuel,Nwosu Kanayo Chike,Onyedum Amarachukwu chioma. (2023, January), "Effect of Entrepreneurial innovation on SMEs success in Enugu state Nigeria", , pp 500-529 |
| 3 | Sulaimon A. Olafare,Adeola A.Ayodele,Nwosu Kanayo Chike. (2023, October), "Below-the-line promotion and consumer choice decision among telecommunication subscribers in a typical emerging market", |
| 4 | Nwosu Kanayo chike. (2023, November), "Artificial intelligence and competitive advantage of micro,small and medium enterprises (MSMES) in Anambra State", |
| 5 | Adeola A. Ayodele,Nwosu Kanayo Chike. (2023, March), "Consumption values and street food patronage behavior in a typical developing economy", |
Academic Leadership Qualities
| Reviewerships | |
|---|---|
| 1 | Reviewer, "Students perception of Facebook usefulness in covid 19 information dissemination in Anambra State" (September, 2024) |
| Contributions to the University/Society | |
| 1 | Special Adviser on Community Students' Union, "Anambra State Association of Town Unions (ASATU Youth Wing)" (March, 2025) |
| 2 | Oko youth president, "Oko People's Union" (February, 2024) |
| 3 | Departmental students Adviser year 3, 2023/2024, "Department of marketing" (February, 2024) |
| 4 | Department of Marketing Exam time table officer,2023/2024, "Department of marketing" (February, 2024) |
| 5 | Member, "Department of marketing campus Fair and Advertisement Committee for 2023/2024" (February, 2024) |
| 6 | Member, "Department of marketing Parents and Stakeholders Linkage committee 2023/2024" (February, 2024) |
| 7 | Member, "Department of marketing Industry Linkage and Collaboration committee 2023/2024" (February, 2024) |
| 8 | Member, "Department of marketing International Conference Committee for 2023/2024" (February, 2024) |
| 9 | Secretary, "Department of marketing Consultancy Committee for 2023/2024" (February, 2024) |
| 10 | Member, "Department of marketing World Consumer Rights Day Committee for 2023/2024" (February, 2024) |
| 11 | Chairman, "Department of marketing Programme Marketing and Rebranding Committee for 2023/2024" (February, 2024) |
| 12 | Member, "Department of marketing 5.0 Seminar Series Committee for 2023/2024" (February, 2024) |
| 13 | Member, "Department of marketing Certificate Programme Committee for 2023/2024" (February, 2024) |
| 14 | Chairman, "Department of Marketing World Consumer Rights Day Committee 2024/2025 Session" (October, 2024) |
| 15 | Member, "Department of Marketing International Conference Committee 2024/2025 Session" (October, 2024) |
| 16 | Chairman, "Department of Marketing Result Management Committee 2024/2025 session" (October, 2024) |
| 17 | Chairman, "Department of Marketing Examination Officer 2024/2025 Session" (October, 2024) |
| 18 | Chairman, "Department of Marketing Regular Programme Coordinator 2024/2025 Session" (October, 2024) |
| 19 | PG Coordinator II, "Department of Marketing Postgraduate Programme Committee 2024/2025 Session" (October, 2024) |
| 20 | Member, "Department of Marketing Accreditation Taskforce Committee 2024/2025 Session" (October, 2024) |
| 21 | Chairman, "Department of Marketing Programme Marketing and Rebranding Committee 2024/2025 Session" (October, 2024) |
| 22 | Member, "Department of Marketing Industry Linkage and Collaboration Committee 2024/2025 Session" (October, 2024) |
| 23 | Member, "Department of Marketing Campus Fair and Advertisement Committee 2024/2025 Session" (October, 2024) |
| 24 | Secretary, "Anambra State Association of Town Unions (ASATU Youth Wing)" (June, 2024) |
| 25 | Member, "ASUU NAU BMC/TETFUND COMMITTEE" (October, 2023) |
| 26 | Departmental students Adviser year 3, "Department of Marketing Students Advising Committee" (May, 2023) |
| 27 | Department of Marketing Exam time table officer, "Department of Marketing Exam time table officer" (May, 2023) |
| 28 | ICT Officer, "Department of Marketing" (November, 2023) |
| 29 | Chairman of Logistics, "Department of Marketing international conference" (October, 2023) |
| 30 | Member, "Faculty of management sciences beautification and Environmental sanitation committee" (November, 2022) |
| 31 | Member, "Faculty of management sciences industry linkage committee" (November, 2022) |
| 32 | Order of knighthood of St Christopher, "Church of Nigeria Anglican communion, Diocese of Niger West" (December, 2022) |
| 33 | Departmental students Adviser year 3, "Department of Marketing Students Advising Committee" (February, 2022 to May, 2023) |
| 34 | Department of Marketing Exam time table officer, "Department of Marketing Exam time table officer" (February, 2022 to May, 2023) |
| 35 | Exam/Time Table Officer, "Department of Marketing" (February, 2022) |
| 36 | Member, "Department of Marketing Committee on Recalculation/Recomputation of Results" (April, 2021) |
| 37 | Member, "Faculty of Management sciences Research Grant/Mentorship Committee" (April, 2021) |
| 38 | Member, "Faculty of Management sciences Students Entrepreneurship skills Enhancement Committee" (April, 2021) |
Membership of Professional/Relevant Bodies
| 1 | Full Member, "Association of Marketing Academic Professionals" - 068 (member since 2024), https://amap.org.ng |
| 2 | Fellow Member, "INSTITUTE OF PROFESSIONAL ENTREPRENEURS AND STRATEGIC ADMINISTRATORS OF NIGERIA(IPESA)" - IPESA/FS/2730 (member since 2023), https://ipesanigeria.org |
| 3 | Professional Member, "The institute of management consultants" - CMC.ABJ.6799.23 (member since 2023), http://www.imcnig.com |
| 4 | Fellow Member, "The institute of management consultants" - CMC.ABJ.6799.23 (member since 2023), http://www.imcnig.com |
| 5 | Professional Member, "London Graduate school" - Certified Management Specialist (CMS) (member since 2023), https://www.LondonGS.co.uk |
| 6 | Full Member, "European centre for Research Training and Development UK" - 500020204 (member since 2023), https://eajournals.org/ |
Relevant Events Attended
| Conferences | |
|---|---|
| 1 | "2024 Marketing Educators' Conference", (Department of Marketing), 6th November, 2024 to 8th November, 2024; Unizik Business School |
| 2 | "Mastercard Foundation/Young Africa Innovates", (Mastercard/UNDP), 7th October, 2024 to 17th October, 2024; ASUU Secretariat, Unizik |
| Workshops | |
| 1 | "Faculty of Agriculture One-Day Training on Academic Writing and Presentation for Scopus", (Faculty of Agriculture, Unizik), 17th December, 2024 to 17th December, 2024; Unizik Business School |
| 2 | "International Workshop on Business Plan and Sustainability of Small Enterprises", (International breweries/Unizik Business School), 22nd October, 2018 to 27th October, 2018; Unizik Business School |
| Webinar | |
| 1 | "MOOC Steam education for all learners:incorporating Steam and inclusive education practices in everyday teaching", (Special Education Steam Academy), 24th September, 2024 to 11th October, 2024; Zoom |