Dr. Ifeanyichukwu Nwadiogo Oranusi
Dr. Ifeanyichukwu Nwadiogo Oranusi is a SENIOR LECTURER in MARKETING Department, Faculty Of Management Sciences in Nnamdi Azikiwe University
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Staff Profile
Dr. (Lady) Oranusi Ifeanyichukwu Nwadiogo is a Lecturer in the Department of Marketing with extensive academic and industry experience. She commenced her academic career following a distinguished tenure in the private sector, where she advanced to the position of Branch Manager and Training Facilitator, demonstrating strong leadership, managerial competence, and capacity for professional development.
Dr. Oranusi is a Lady Knight of St. Christopher in the Anglican Communion, reflecting her commitment to ethical values and community service. She has made significant scholarly contributions through publications and conference presentations in both national and international journals and academic fora, underscoring her engagement with research and knowledge dissemination in the field of marketing.
In recognition of her dedication and impact, she has received several commendations, including the Honours Award from students of the Department of Marketing for her outstanding contributions to the growth and development of their academic programme. Her blend of academic excellence, administrative capability, and industry experience positions her as well-suited for leadership responsibilities at the departmental level.
Personal Information
Email: | |
Phone: | |
Address: | Marketing, Faculty Of Management Sciences, Nnamdi Azikiwe University, Awka. |
Faculty/Unit: | FACULTY OF MANAGEMENT SCIENCES |
Department/Sub-Unit: | MARKETING |
Social Profiles
Interest Areas
Academic Qualifications
| Degrees / Basic Certificates | |
|---|---|
| 1 | Chukwuemeka Odumegwu Ojukwu University. (Doctor of Philosophy, December, 2019) March, 2012 to December, 2019 PhD In Marketing Marketing |
| 2 | Anambra State University Uli ( Chukwuemeka Odumegwu Ojukwu University). (Master Degree, September, 2014) March, 2012 to May, 2013 M.Sc Progress Report Marketing |
| 3 | Enugu State University. (Master Degree, February, 2003) April, 1998 to February, 2003 MBA In Marketing Marketing |
| 4 | Enugu State University. (Bachelor Degree, October, 1992) September, 1988 to October, 1992 BSc.in Marketing Marketing |
Relevant/Working Experience
| 1 | Co-Chairman of the Faculty of Management Sciences Commercial Ventures Committee, Nnamdi Azikiwe University Awka December, 2024 to November, 2026 |
| 2 | Co-Chairman of the Faculty of Management Sciences Lecture Monitoring Committee, Nnamdi Azikiwe University Awka December, 2024 to November, 2026 |
| 3 | Co-Chairman of the Faculty of Management Sciences New Students Advisory Committee, Nnamdi Azikiwe University Awka December, 2024 to November, 2026 |
| 4 | Chairman of the Faculty of Management Sciences Environmental/Sanitation Committee, Nnamdi Azikiwe University Awka December, 2024 to November, 2026 |
| 5 | Appointment as Acting Head of Department, Nnamdi Azikiwe University Awka September, 2024 to Present |
| 6 | Senior Lecturer, Nnamdi Azikiwe University Awka October, 2023 to March, 9999 |
| 7 | Appointment as Post Graduate Programme Committee for Session/, Nnamdi Azikiwe University Awka August, 2023 to September, 2024 |
| 8 | Chairman of the Faculty of Management Sciences Students' Life Committee (CEP Students, Female), Nnamdi Azikiwe University Awka November, 2022 to October, 2024 |
| 9 | Co-Chairman of the Faculty of Management Sciences Career Coaching Committee (PG Students, Female), Nnamdi Azikiwe University Awka November, 2022 to October, 2024 |
| 10 | Appointment as CEP Co-ordinator, Nnamdi Azikiwe University Awka October, 2022 to October, 2023 |
| 11 | Appointment as ICT Officer, Nnamdi Azikiwe University Awka October, 2022 to October, 2023 |
| 12 | Appointment as Examination Officer, Nnamdi Azikiwe University Awka October, 2022 to October, 2023 |
| 13 | Contract Lecturer-Business Studies (Marketing), St. Augustine's College of Education (Project T.I.M.E) November, 2012 to December, 2018 |
| 14 | Branch Manager and Training Facilitator, Equitorial Trust Bank LTD(Defunct) June, 1996 to November, 2011 |
Creative Output
| Book Chapters | |
|---|---|
| 1 | Prof. Gazie S. Okpara; Prof. Chinedu N. Ogbuji; Prof. Promise C. Oparah; Prof. Agu G. Agu; Dr. Peace Igwe. (2025, June) Sustainability and Social Responsibility in Electronic Commerce Maesa Publishing, Port Harcourt, Nigeria |
| 2 | Anayo D. Nkamnebe; Emenike F. Obi; Obiageli C. Nnabugwu. (2024, April) Managing Nigeria's Economic Challenges and National Security; Strategies for Stability and Growth SCOA Heritage Nigeria Limited, Awka, Anambra State |
| 3 | Prof. I.C. Nwaizugbo; Prof. G.S. Okpara; Prof. F.C. Ibekwe; Prof. C. N. Ogbuji; Prof. J. I. Uduji; Prof. G. N. Nebo. (2024, April) Marketing for Food Security and Sustainability Stra-Mark Communications Consults, Owerri |
| 4 | Oparah, P.C, Oranusi I.N, Olise, M.C. (2022, February) Digital Marketing Strategies Stra-Mark Communications Consult, pp 62 |
| Journal Articles | |
| 1 | Obiefuna, C. B. & Oranusi, I. N.. (2026, May), "THE INFLUENCE OF SOCIAL MEDIA MARKETING ON GENERATION Z CONSUMERS’ PURCHASE INTENTION FOR ONLINE SHOPPING IN ANAMBRA STATE NIGERIA", Research Journal of Management Practice, Vol. 6, (Issue 1), pp 1-19 |
| 2 | VICTOR ONYEBUCHI OKOLO, WALI KEMKAMMA, OBIKEZE, CHINEDUM OKEY, ORANUSI, IFEANYICHUKWU NWADIOGO, GBEMISOLA OGBOLU, IKPO KOBI PAMELA, ATTAMAH IKECHUKWU JOSEPH. (2026, April), "ELECTRONIC WORD OF MOUTH VIA SOCIAL MEDIA PLATFORMS AND EVENT MARKETING PROMOTION OF RIVERS STATE CARNIVAL (CARNIRIV)", Xi'an Shiyou Daxue Xuebao (Ziran Kexue Ban)/ Journal of Xi'an Shiyou University, Natural Sciences Edition, Vol. 69, (Issue 04), pp 1-18 |
| 3 | Ifeanyichukwu Nwadiogo Oranusi (Ph.D). (2026, May), "PACKAGING DESIGN, PRICING STRATEGY AND CONSUMER PURCHASE DECISION OF LOCALLY MADE BEVERAGES IN ANAMBRA STATE: THE MODERATING ROLE OF BRAND CONSCIOUSNESS", International Journal of Finance, Accounting and Management Studies (IJFAMS), Vol. 2, (Issue 9), pp 97-116 |
| 4 | Dr. Ifeanyichukwu Oranusi,Ukpai Peace Oyiri,. (2026, February), "THE INFLUENCE OF FACEBOOK ADVERTISING ON CUSTOMERS’ PATRONAGE INTENTION OF RETAIL BUSINESSES IN SOUTH-EAST NIGERIA", UNIZIK Journal of Marketing, Vol. 3, (Issue 1), pp 20-40 |
| 5 | Ifeanyichukwu Nwadiogo Oranusi (Ph.D). (2026, June), "Brand Reputation, Product Durability and Consumer Preference for Locally Assembled Motorcycles In Nnewi Anambra State: Evidence From Nigeria’s Auto-Manufacturing Hub", Journal of Emerging Trends in Management Sciences and Entrepreneurship, Vol. 8, (Issue 2), pp 27-38 |
| 6 | Dr. Nwafor, Grace Obiageli, Dr. Ifeanyichukwu Nwadiogo Oranusi, Ezedialu Kingsley Chinedu. (2025, May), "INFLUENCE OF COOPERATIVE SOCIETIES ON THE PERFORMANCE OF SMALL AND MEDIUMSCALE ENTERPRISES IN AWKA NORTH LOCAL GOVERNMENT AREA OF ANAMBRA STATE, NIGERIA", International Journal of Finance, Accounting and Management Studies (IJFAMS), Vol. 1, (Issue 6), pp 92-113 |
| 7 | 1Chinwe A. Olelewe(Ph.D),2Okolo, Victor Onyebuchi (Ph.D), 3Nnenna G. Nwonye (Ph.D),4Wali, Kemkamma, 5Obikeze, Chinedum Okey(Ph.D), 6Oranusi, Ifeanyichukwu Nwadiogo(Ph.D),7Ikpo, Kobi Pamela, 8Deborah Ngozi Umah(Ph.D) 1,3Department of Banking and Finance, University of Nigeria. (2025, June), "Service Quality-Customer Satisfaction Nexus in Guaranty Trust Bank (GTB): An Assimilation Theory Adoption", Journal Innovations, Vol. 81, pp 1-16 |
| 8 | Oranusi Ifeanyichukwu Nwadiogo,Victor Onyebuchi Okolo,Joseph Ikechukwu Attamah,Ifekanandu, Chukwudi Christian, Ikpo, Kobi Pamela,Ogbonna, Kenneth Egwuatu,Gbemisola Ogbolu,Chukwuemeka Chidiadi Okereke,Israel Odion E Idewele.. (2025, March), "Sustainable Supply Chain Management and Performance of Logistics Firms in Anambra State - Nigeria", Journal of Xi'an University of Architecture & Technology, Vol. 17, (Issue 8), pp 52-71 |
| 9 | 1Ifeanyichukwu Nwadiogo Oranusi and 2Grace Obiageli Nwafor. (2025, March), "UTILIZATION OF DIGITAL MARKETING SYSTEM AND BUSINESS SUSTAINABILITY IN ANAMBRA STATE, NIGERIA", International Journal of Finance, Accounting and Management Studies (IJFAMS), Vol. 1, (Issue 5), pp 183-195 |
| 10 | Ifeanyichukwu Nwadiogo Oranusi (Ph.D). (2025, September), "RELATIONSHIP BETWEEN DIGITAL GREEN ADVERTISING AND CORPORATE ENVIRONMENTAL RESPONSIBILITY PRACTICES IN THE NIGERIAN MANUFACTURING SECTOR", Unizik Journal of Marketing,, Vol. 2, (Issue 2), pp 1-16 |
| 11 | Ogbonnaya Osiri Mkpa,Dr. Ifeanyichukwu N. Oranusi. (2025, September), "SOCIAL MEDIA MARKETING AND BRAND EQUITY IN THE HOSPITALITY INDUSTRY: EVIDENCE FROM IMO STATE, NIGERIA", Unizik Journal of Marketing,, Vol. 2, (Issue 1), pp 140-160 |
| 12 | Ifeanyichukwu Nwadiogo Oranusi (Ph.D). (2025, October), "Influence of Eco-Labelling on Brand Loyalty among Environmentally Conscious Consumers in Awka Metropolis, Anambra State.", European Journal of Marketing and Management Sciences, Vol. 8, (Issue 05), pp 1-13 |
| 13 | Ifeanyichukwu Nwadiogo Oranusi (Ph.D). (2025, September), "Relationship Between Influencer Marketing and Brand Trust Among Generation Z Consumers in Awka Metropolis", British Journal of Marketing Studies, Vol. 13, (Issue 5), pp 1-10 |
| 14 | Ifeanyichukwu Nwadiogo Oranusi (PhD). (2025, May), "SERVICE SPEED, STAFF COURTESY, AND CUSTOMER SATISFACTION IN SUPERMARKETS IN AWKA METROPOLIS: THE MEDIATING ROLE OF PERCEIVED SERVICE QUALITY", Nigerian Journal of Cooperative Economics and Management, Vol. 15, (Issue 1), pp 147-174 |
| 15 | Oranusi Ifeanyichukwu Nwadiogo, PhD, Ani Anthony Ejike, Johnson Onyero Joelin, Okafor Ifeoma Pethronila, PhD. (2024, May), "The Moderating Relationship Between Succession Planning and Organizational Marketing Performance in Delta Broadcasting Service, Asaba, Nigeria", International Journal of Public Administration and Management Research, Vol. 10, (Issue 2), pp 72 - 81 |
| 16 | Okafor Ifeoma Pethronila; Nwagbala Chinelo Stella; Oranusi Ifeanyichukwu N.. (2024, April), "WOMEN SOCIO-ECONOMIC CHARACTERISTICS ON AGRICULTURAL COOPERATIVES AND AGRICULTURAL EXTENSION SERVICES IN ANAMBRA STATE, NIGERIA", INTERNATIONAL JOURNAL OF BUSINESS AND MANAGEMENT RESEARCH, Vol. 4, (Issue 3), pp 334-357 |
| 17 | OKOLO, Victor Onyebuchi1 IKPO, Kobi Pamela1 Gbemisola OGBOLU2 ORANUSI, Ifeanyichukwu Nwadiogo3 Charles Eze OBETA1 NWANKWO, Ernest Chukwuebuka4 Pamela Ifeoma NWAGBO1. (2024, May), "The Philosophy Behind Boosting Sales: Would Sales Promotion Provoke the Immediate Sales of Beer Beverage Brands in Southeastern Nigeria?", European Journal of Interdisciplinary Studies, Vol. 10, (Issue 1), pp 1-31 |
| 18 | OKOLO, VICTOR ONYEBUCHI; ORANUSI, IFEANYICHUKWU NWADIOGO; OBIKEZE, CHINEDUM OKEY; OTEI, CHINWENDU DEBORAH; NNADI, NMERE OBASI; CAJETAN EWUZIE OBINNA; NWANKWO, ERNEST CHUKWUEBUKA. (2024, January), "STRATEGIC SALESPERSON’S QUALITY AND CUSTOMER SATISFACTION IN THE HOSPITALITY INDUSTRY: A DIAGNOSTIC INVESTIGATION", Journal of Xi'an Shiyou University, Natural Sciences Edition, Vol. 67, (Issue 1), pp 1 - 23 |
| 19 | Victor O. Okolo; Millicent Ifeyinwa Ohanagorom; Gbemisola Ogbolu; Ifeanyichukwu Oranusi; Charles Eze Obeta. (2024, March), "Social marketing efficacy in driving attitudinal changes of female students: Escapade of campus prostitution in Nigerian universities", Innovative Marketing, Vol. 20, (Issue 1), pp 185-198 |
| 20 | CHARLES EZE OBETA, ATTAMAH, IKECHUKWU JOSEPH, ORANUSI, IFEANYICHUKWU NWADIOGO, IKPO, KOBI PAMELA, OKOLO, VICTOR ONYEBUCHI, SAMUEL CHUKWUDI ILODIGWE, DICKSON BEN UCHE. (2024, March), "INNOVATIVE SALES PROMOTION STRATEGIES AND CONSUMER BRAND LOYALTY: PERSPECTIVE FROM FIRST BANK NIGERIA", Journal of Xi'an Shiyou University, Natural Sciences Edition, Vol. 63, (Issue 4), pp 275 - 295 |
| 21 | Ifeanyichukwu Nwadiogo Oranusi, Nwafor Grace Obiageli. (2024, September), "SUSTAINABLE SERVICE RECOVERY AND PERFORMANCE OF BUSINESSES IN THE SERVICE INDUSTRY IN SOUTH EAST NIGERIA", INTERNATIONAL JOURNAL OF BUSINESS AND MANAGEMENT RESEARCH, Vol. 5, (Issue 2), pp 208-228 |
| 22 | Nwafor Grace Obiageli,Ifeanyichukwu Nwadiogo Oranusi. (2024, June), "Influence of cooperative societies in promoting financial inclusion in the prevailing economic hardship in Nigeria", Journal of the Management Sciences,, Vol. 16, (Issue 7), pp 49-59 |
| 23 | Kenneth Chime Chukwuma, Prof. Titus Chukwuemezie Okeke, Dr. Okechukwu Chilokwu, Dr. Lawrence Nnamdi Okeke and Dr. Ifeanyichukwu Oranusi Nwadiogo. (2023, June), "A SECOND-ORDER STRUCTURAL EQUATION MODELLING OF SOCIAL MEDIA CUSTOMER ENGAGEMENT AND CUSTOMER SATISFACTION IN THE SERVICE INDUSTRY", JOURNAL OF THE MANAGEMENT SCIENCES, Vol. 60, (Issue 2), pp 1-12 |
| 24 | Ezeanokwasa F.N.,Nwagbala S. C., Nwachukwu R., Oranusi I.N., Ani A.E.. (2023, November), "Era of Disruptions: Entrepreneurs' Experiences and Challenges on Business Sustainability in Nigeria", International Journal on Economics,Finance and Sustainable Development, Vol. 5, (Issue 11), E-ISSN: 2620 - 6269 |
| 25 | Ezeanokwasa Francisca Nkiruka, Nwagbala Stella Chinelo, Nwachukwu Raphael, Oranusi Ifeanyichukwu Nwadiogo, Ani Anthony Ejike. (2023, December), "CHALLANGES AND OPPORTUNITIES: UNRAVELLING THE DYNAMICS OF ENTREPRENUERSHIP DISRUPTIONS IN NIGERIA", Development Policy and Management Review (DPMR), Vol. 3, (Issue 2) |
| 26 | Ezeanokwasa Francisca Nkiruka, Nwagbala Stella Chinelo, Nwachukwu Raphael, Oranusi Ifeanyichukwu Nwadiogo, Ani Anthony Ejike. (2023, October), "Era of Disruptions: Entrepreneurs’ Experiences and Challenges on Business Sustainability in Nigeria", INTERNATIONAL JOURNAL ON ECONOMICS, FINANCE AND SUSTAINABLE DEVELOPMENT, Vol. 5, (Issue 1), pp 207-215 |
| 27 | DR. EZUWORE-OBODOEKWE CHARITY NKEIRU, DR. ANISIUBA CHIKA ANASTESIA, DR. ORANUSI IFEANYICHUKWU NWADIOGO, DR. PROMISE CHIKA OPARAH, DR. OJIAKO IJEOMA P. (2021, July), "BUSINESS INNOVATION STRATEGIES AND ENTERPRISE COMPETIVENESS IN A CHALLENGED ENVIRONMENT: EVIDENCE FROM MANUFACTURING FIRMS IN SOUTH EASTERN NIGERIA", TURKISH ONLINE JOURNAL OF QUALITATIVE ENQUIRY(TOJQI), Vol. 12, (Issue 8) |
| 28 | ORANUSI IFEANYICHUKWU N, OKOLO VICTOR O, IKPO KOBI P, OBIKEZE CHINEDU O. (2021, July), "INFLUENCE OF SALESFORCE TRAINING ON SALESFORCE PERFORMANCE OF INNOSON VEHICLE MANUFACTURING COMPANY NNEWI, SOUTH-EASTERN NIGERIA", International Research Journal of Marketing and Economics., Vol. 8, (Issue 7), pp 1 - 19 |
| 29 | ORANUSI IFEANYICHUKWU N, NWAIZUGBO IRENEUS C, OKOLO VICTOR O.A, OBIKEZE CHINEDUM O., IKPO KOBI P, OGBODO IGWESI H. (2021, February), "IMPACT OF CUSTOMER COMPLAINTS AND FEEDBACK MANAGEMENT ON CUSTOMER RETENTION IN DEPOSIT MONEY BANKS IN SOUTH-EASTERN NIGERIA", International Research Journal of Human Resource and Social Science., Vol. 8, (Issue 2), pp 15 - 34 |
| 30 | Ikpo Kobi P., Okolo Victor O.,Oranusi Ifeanyichukwu N. (2021, April), "EFFECTS OF SOCIAL MEDIA ON CONSUMER BRAND AWARENESS AND PATRONAGE OF NIKE LAKE RESORT SERVICES IN ENUGU: AN INNOVATION ADOPTION THEORY & HIERARCHY OF EFFECTS MODEL EXPOSITION", British Journal of Management and Marketing Studies, Vol. 4, (Issue 2), pp 71-80 |
| 31 | AJAH BLESSING N, OKOLO VICTOR O, ORANUSI IFEANYICHUKWU N, OBIKEZE CHINEDUM O, OKORO DEBORAH P. (2020, June), "EFFECTIVE TRANSPORTATION AND WAREHOUSING AS CRITICAL ELEMENTS OF PHYSICAL DISTRIBUTION AND THEIR EFFECTS ON THE PRICE OF AGRICULTURAL PRODUCTS IN ENUGU STATE, NIGERIA", International Research Journal of Management and Commerce., Vol. 7, (Issue 6), pp 1 - 21 |
| 32 | JOHN ANETOH, VICTOR OKOLO, ZITA MMAMEL, CHINEDUM OBIKEZE, IFEANYICHUKWU ORANUSI. (2020, June), "ASSESSING MULTISENSORY ATTRIBUTES OF MALT DRINKS AND CONSUMER PURCHASE DECISIONS IN SOUTH-EASTERN NIGERIA", Innovative Marketing, Vol. 16, (Issue 2), pp 126 - 145 |
| 33 | OBIKEZE CHINEDU O, ANAYO NKAMNEBE D, OKOLO VICTOR O, ANETOH JOHN C, OKORO DEBORAH P, ORANUSI IFEANYICHUKWU N. (2020, May), "INVESTING ON THE DRIVERS OF INNOVATION ELECTRONIC BANKING SERVICES TOWARD IMPROVING CUSTOMER SATISFACTION IN DEPOSIT MONEY BANKS IN SOUTH-EASTERN NIGERIA", Association of Academic Researchers and Faculties (AARF)., Vol. 8, (Issue 5), pp 13 - 34 |
| 34 | NWODO SYLVANUS I, OKOLO VICTOR O, OBIKEZE CHINEDUM O, ANETOH JOHN C, OKORO DEBORAH P, ORANUSI IFEANYICHUKWU N. (2020, April), "TRANSPORTATION SYSTEMS EFFECTIVENESS AND ECONOMIC DEVELOPMENT IN NIGERIA", International Research Journal of Marketing and Economics., Vol. 7, (Issue 4), pp 1 - 17 |
| 35 | NWODO SYLVANUS I, OKOLO VICTOR O, OBIKEZE CHINEDUM O, NNADI NMERE O, ANETOH JOHN C, OKORO DEBORAH P, ORANUSI IFEANYICHUKWU N. (2020, March), "RELATIONSHIP RETENTION STRATEGIES AND MARKETING PERFORMANCE OF COMPANIES IN THE NIGERIAN BANKING INDUSTRY", International Research Journal of Marketing and Economics., Vol. 7, (Issue 3), pp 1 - 23 |
| 36 | Vivian Obianuju Dike, Chukwuemeka Okereke, Ifeanyi Nwadiogo Oranusi, Titus Chukwuemezie Okeke. (2019, May), "THE EFFECTS OF MOTIVATIONAL STRATEGIES ON SALES FORCE PERFORMANCES IN THE PUBLISHING INDUSTRY IN ANAMBRA STATE", Nnadiebube Journal Social Sciences, Vol. 2, (Issue 1), pp 218 - 250 |
| 37 | ORANUSI, Ifeanyichukwu Nwadiogo & MOJEKEH, M.O. Ph.D. (2019, September), "Effect Of Service Recovery On Customer Retention In Selected Commercial Banks In Onitsha, Anambra State", International Journal of Business & Law Research, Vol. 7, (Issue 3), pp 83-90 |
| 38 | Obikeze, Chinedum O., Okolo, Victor O., Mmamel, Zita U., Eze, Egodi M., Otugo, Esther N., Nwangene, Ogochukwu C., Oranusi, Ifeanyichukwu N.. (2018, September), "Assessment of Internal Marketing Strategies & Employee Job Satisfaction in Select Financial Institutions in South-East Nigeria: A Comparative Study", American Based Research Journal, Vol. 7, (Issue 9), pp 18-41 |
| 39 | Oranusi, Ifeanyichukwu N,,Okolo, Victor O.,Wali, Kemkamma,Mmamel Zita U.,Obikeze, Chinedum O.. (2018, June), "Investigating the Effects of Customer Complaints and Feedback Management on Customer Satisfaction in Select Banks in Anambra State, Nigeria", Journal of Marketing and Consumer Research, Vol. 48, pp 17-39 |
| 40 | OKOLO VICTOR O, MMAMEL ZITA U, IIODIGWE SAMUEL C, OKOLO JOACHIN U, ORANUSI IFEANYICHUKWU N, UGONNA IKECHUKWU A, OBIKEZE CHINEDUM O,. (2018, February), "E-MARKETING CHALLENGES IN DISTRIBUTING CONSUMER PRODUCTS IN NIGERIA: A RESEARCH ON JUMIA ONLINE OUTLET", International Research Journal of Management and Commerce., Vol. 5, (Issue 2), pp 424 - 447 |
| 41 | Okolo Victor.O, Mmamel Zita U, Nmere Obasi N, Nduka Chinedum, Obikeze Chinedum O, Oranusi Ifeanyichukwu N.. (2018, August), "Impact of online advertising on the profitability of Ecobank Nigeria plc.", Internal Journal Rsearch In Finance and Marketing (IJRM), Vol. 8, (Issue 8), pp 35-50 |
| 42 | Oranusi Ifeanyichukwu N, Okolo Victor O, Wali Kemkamma, Obikeze Chinedum O.. (2018, April), "Investigating the Effect of Complaint and Feedback Management on Customer Statisfaction Management in Select Banks in Anambra State.", Journal of Marketing and Consumer Research, Vol. 48, pp 17-39 |
| 43 | Oranusi Ifeanyichukwu N, Okolo Victor O, Obikeke Chinedum O, Mmamel Zita U, Ugonna Ikechukwu A, Okolo Joachin U.. (2018, January), "Managing the Effects of Services Quality on Customer Satisfaction in Select Banks in Onitsha (Anambra State)", Internal Journal Rsearch In Finance and Marketing (IJRM), Vol. 8, (Issue 1) |
| 44 | Obikeke Chinedum O, Okolo Victor O, Ugonna Ikechukwu A, Oranusi Ifeanyichukwu N, Nwodo Sylvanus I, Ohanagorm Millicent.. (2017, March), "Determinants of Undergraduate Students, Brand Choice of Banks in Selected Southeastern Nigeria Universities.", International journal of innovative research and development., Vol. 6, (Issue 3) |
| 45 | Ugonna, Ikechukwu A1 , Okolo, Victor O3 , Obikeze, Chinedum O3 , Ohanagorom Millicent I4 , Oranusi, Ifeanyichukwu N5, Nebo Gerald6. (2017, May), "Customer retention and services marketing strategies adopted by selected fast food restaurants in Awka: Anambra State–Nigeria", International Journal of Business and Management Invention, Vol. 6, (Issue 5), pp 76-86 |
| 46 | UGONNA IKECHUKWU A, OKOLO VICTOR O, OBIKEZE CHINEDUM O, OHANAGOROM MILLICENT I, NWODO SYLVANUS I, ORANUSI IFEANYICHUKWU N. (2017, April), "EFFECTS OF MEDIA ADVERTISING ON CONSUMERS' PURCHASE INTENT IN AWKA, ANAMBRA STATE: A STUDY OF HERO BEER", IOSR Journal of Business and Management, Vol. 19, (Issue 4), pp 50-60 |
| Conference Papers | |
| 1 | Okolo Victor Onyebuchi, Ikpo Kobimdi Pamela, Oranusi Ifeanyichukwu Nwadiogo, Nnadi, Nmere Obasi, Onah, James Ikechukwu, Pamela Ifeoma Nwagbo. (2024, April), "Green Market And Climate Finance: Would Green Product Qualities Provoke Consumer Purchase Intention For Household Electronics?", |
| 2 | Okolo Victor O, Oranusi Ifeanyichukwu N, Ifekanada Christain C, Okocha ebere rejoice, Ikop Kobi . P, Okoro Deborah P, Obikke Chinedum O, Wali Kemkamma,. (2023, May), "Customer -Oriented selling Traits; Salespersons Approach to achieving customer satisfaction in the Hospitality industry.", dynamics Solutions Limited |
| 3 | Okolo Victor O, Obikeke Chinedum O, Ikpo Kobi .P, Okoro Deborah P, Ilodigwe Samuel C, Nnadi Nwere O, Anene Jane N, Oranusi Ifeanyichukwu N , Wali Kemkamma.. (2023, February), "Salesperson's Customer Oriented Selling Attributes and Customer Satisfaction in the Hospitality Industry.", |
| 4 | Okolo, Victor O., Ifeakanandu, Chukwudi Christian, Oranusi, Ifeanyichukwu Nwadiogo, Samuel C. Ilodigwe, Obikezie Chinedum, Ugwuanyi , Romanus Onyeka, Onah, James Ikechukwu. (2023, November), "EFFICACY OF STRATEGIC SOCIAL MARKETING PLATFORMS FOR CATALYZING ATTITUDINAL CHANGE OF FEMALE STUDENTS TOWARDS CAMPUS PROSTITUTION IN SELETCED UNIVERSITIES IN ENUGU", |
| 5 | Okafor Ifeoma Pethronila; Nwagbala Chinelo Stella; Oranusi Ifeanyichukwu N. (2023, December), "WOMEN SOCIO-ECONOMIC CHARACTERISTICS ON AGRICULTURAL COOPERATIVES AND AGRICULTURAL EXTENSION SERVICES IN ANAMBRA STATE, NIGERIA", , Vol. 4, (Issue 3), pp 334-357 |
| 6 | Okolo Victor O.A, Obikeze Chinedum .O., Oranusi Ifeanyichukwu .N.. (2021, April), "Effects of Sales Force Recruitment and Selection on Salesperson's Performance in the Manufacturing Industry", |
| 7 | Oranusi Ifeanyichukwu Nwadiogo, PhD, Promise Chika Oparah, PhD. (2021, August), "Insecurity and Distribution of Consumer Goods to Residents of Awka in Anambra State, Nigeria", |
| 8 | Oranusi Ifeanyichukwu Nwadiogo, Phd, Promise Chika Oparah, PhD. (2021, September), "Security Challenges & Achievement of Sustainable Development Goals (SDGs): Influence of Entrepreneurial Market Practices on Insecurity among SMEs in Anambra State", |
| 9 | Okolo Victor O, Oranusi Ifeanyichukwu N, Obikeze Chinedum O, Nnadi Nmere O. (2021, June), "Influence of Salesforce Training on Salesforce Performance of Innoson Vehicle Manufacturing Company Nnewi, South-Eastern Nigeria", |
| 10 | Okolo Victor O, Oranusi Ifeanyichukwu N, Ikpo Kobi P. (2021, May), "Physical Distribution and Efficient and Effective Distribution of Agricultural Produce in Enugu North Senatorial Zone of Enugu State.", |
| 11 | Okolo Victor O.A, Obikeze Chinedum .O., Oranusi Ifeanyichukwu .N.. (2021, February), "Strategic Sales Promotion Effectiveness on Consumer Purchase Decision in South-Eastern Nigeria , Nigerian Breweries Star Beer Experiences", |
| 12 | Okolo victor, Obikeze Chinedum, Oranusi Ifeanyichukwu N., Wali Kemkamma, Nnadi Nmere O., Okoro Deborah P.. (2020, August), "Effects of Social Media on Customer Brand Awareness and Patronage of Nike Lake Resort Services in Enugu: An Innovation Adoption Theory & Hierarchy of Effects Model Exposition", |
| 13 | Okolo Victor .O, Wali Kemkamma, Onah Sylvester .C, Obikeze Chinedum .O, Oranusi Ifeanyichukwu .N, Nnadi Nmere .O, Ikpo Kobi .P. (2020, September), "EFFECTIVENESS OF FACEBOOK & WHATSAPP ON EVENT MARKETING OF CALABAR CARNIVAL", |
Academic Leadership Qualities
| Supervisions | |
|---|---|
| 1 | "Influence of celebrity endorsement on patronage intentions of real estate firms in south-east Nigeria" (2024). Completed Masters project by Anyabolu Chikwue Udochukwu Obioma (2022446001FA) |
| 2 | "Facebook Advertisement and Customers' Patronage Intention Toward Retail Businesses in South-East Nigeria" (2026). Completed Masters project by Ukpai Peace Oyiri (2011446001F) |
| 3 | "Service Quality and Customers Satisfaction in Health Care Service Delivery Industry, A Study of Anambra State Health Insurance Agency (ASIA)" (2026). Completed Masters project by 2023446001FA |
| 4 | "Influence of Socio-Media Marketing of Generation Z (GenZ) Consumers Purchase Intention for Online Shopping in Anambra State." (2026). Completed Masters project by 204446001PS |
| 5 | "Social Media Marketing and Brand Equity in the Hospitability Industry in Imo State." (2026). Completed Masters project by 2018446007F |
| Editorships | |
| 1 | Chief Editor, "Unizik Journal of Marketing" (August, 2025) |
| 2 | Editor, "UBS Journal of Business and Economic Policy, Unizik, Awka" (July, 2025) |
| 3 | Editor, "Department of Accountancy International Review of Financial Studies (IROFS)', Journals." (June, 2024) |
| 4 | Editor, "Department of Accountancy Journal of Global Accounting (JOGA)." (June, 2024) |
| Reviewerships | |
| 1 | Reviewer, "Department of Banking and Finance African banking and Finance Review Journal" (February, 2026) |
| 2 | Reviewer, "UBS Journal of Business and Economic Policy, Unizik, Awka" (July, 2025) |
| 3 | Reviewer, "A Strategic Agility and Market Intelligence Framework for Entrepreneurs: Enhancing Financial Planning and Competitive Advantage" (February, 2025) |
| Examinerships | |
| 1 | Examiner, "Mobile Payment Systems and Business Performance of Small and Medium Enterprises in Anambra State" (March, 2026 to August, 2026). Completed Internal-External Exam |
| 2 | Examiner, "Digital Marketing and Customer Satisfaction in Selected Deposit Money Banks in Awka Metropolis, Anambra State." (April, 2026). Completed Internal-Internal Exam |
| 3 | Examiner, "Perceived Risk, Perceived Benefits and Continued Usage Intention of Financial Technology among Customers in Anambra State, Nigeria" (March, 2026 to March, 2026). Completed Internal-Internal Exam |
| 4 | Examiner, "M.Sc." (December, 2025 to January, 2026). Completed Internal-Internal Exam |
| 5 | Examiner, "PGD PROJECT" (February, 2024 to February, 2024). Completed Internal-Internal Exam |
| 6 | Examiner, "MASTERS" (April, 2024 to April, 2024). Completed Internal-Internal Exam |
| 7 | Chief Examiner, "In-Person Syndicate Sessions" (November, 2024 to November, 2024). Completed External Exam |
| 8 | Examiner, "M.Sc Proposal" (August, 2023 to December, 2023). Completed Internal-Internal Exam |
| 9 | Examiner, "Post Graduate Master Final Examination" (February, 2021 to November, 2024). Completed Internal-External Exam |
| 10 | Examiner, "Nnamdi Azikiwe University PG final examination" (February, 2017 to March, 2025). Completed Internal-Internal Exam |
| Contributions to the University/Society | |
| 1 | Community Development Initiative/Youth Mentorship, "Oba Patriotic Union" (January, 2025 to December, 2025) |
| 2 | Appointment as Head of Department, "Nnamdi Azikiwe University Awka" (October, 2025) |
| 3 | Co-Chairman, "Nnamdi Azikiwe University Awka/Faculty of Management Sciences Commercial Ventures Committee" (December, 2024 to November, 2026) |
| 4 | Chairman, "Nnamdi Azikiwe University Awka/Faculty of Management Sciences Environmental/Sanitation Committee" (December, 2024 to November, 2026) |
| 5 | Co-Chairman, "Nnamdi Azikiwe University Awka/Faculty of Management Sciences Lectures Monitoring Committee" (December, 2024 to November, 2026) |
| 6 | Co-Chairman, "Nnamdi Azikiwe University Awka/Faculty of Management Sciences New Students Advisory Committee" (December, 2024 to November, 2026) |
| 7 | Appointment as Acting Head of Department, "Nnamdi Azikiwe University Awka" (September, 2024 to September, 2025) |
| 8 | SECRETARY, "RESEARCH AND STAFF DEVELOPMENT COMMITTEE FOR 2023/2024 SESSION" (February, 2024) |
| 9 | CHAIRMAN, "EVENTS MANAGEMENT COMMITTEE FOR 2023/2024 SESSION" (February, 2024) |
| 10 | PG COORDINATOR, "POST GRADUATE PROGRAMME COMMITTEE FOR 2023/2024 SESSION" (February, 2024) |
| 11 | Chairman, "Nnamdi Azikiwe University Awka/Resource Verification Committee" (July, 2024 to September, 2025) |
| 12 | Co-Chairman, "Nnamdi Azikiwe University Awka/Accreditation Taskforce Committee" (July, 2024 to September, 2025) |
| 13 | HOD, Marketing, "National Association of Marketing Students (NAMS), Unizik Awka" (September, 2024 to September, 2025) |
| 14 | Track Chairman, "Department of Marketing, Nnamdi Azikiwe University Awka" (November, 2024 to November, 2024) |
| 15 | Faculty Journal Reviewer, "Letter of Appointment: Faculty Journal Reviewer" (June, 2023) |
| 16 | Member, "Department of Marketing/International Conference Committee" (February, 2023 to September, 2024) |
| 17 | Member, "Nnamdi Azikiwe University Awka/Marketing and Rebranding Committee" (February, 2023 to September, 2024) |
| 18 | Appointment as Staff Adviser, "Nnamdi Azikiwe University Awka" (October, 2022 to October, 2023) |
| 19 | Appointment as Examination Officer, "Nnamdi Azikiwe University Awka" (October, 2022 to October, 2023) |
| 20 | Appointment as ICT Officer, "Nnamdi Azikiwe University Awka" (October, 2022 to October, 2023) |
| 21 | Appointment as CEP Co-ordinator, "Nnamdi Azikiwe University Awka" (October, 2022 to October, 2023) |
| 22 | Postgraduate Curriculum Review Committee, "Nnamdi Azikiwe University Awka" (October, 2022 to October, 2023) |
| 23 | Chairperson, "FACULTY OF MANAGEMENT SCIENCES STUDENTS' LIFE COMMITTEE (CEP STUDENTS, FEMALE)" (November, 2022) |
| 24 | Editor, "Faculty of Management Sciences International Journal/Editorial Board Membership Committee" (November, 2022) |
| 25 | Editor, "Faculty of Management Sciences International Journal/Editorial Board Membership Committee" (November, 2022) |
| 26 | Secretary, "Faculty of Management Science Skill Acquisition Committee" (November, 2022) |
| 27 | Member, "Faculty of Management Sciences Lecture Series Committee." (November, 2022) |
| 28 | Welfare Chairperson, "Appointment of Members of Departmental Committee." (February, 2022) |
| 29 | Co-Chairperson, "FACULTY OF MANAGEMENT SCIENCES CAREER COACHING COMMiTTEE {PG STUDENTS, FEMALE" (November, 2022) |
| 30 | Appointment as Training Facilitator - ETB Apapa Training Centre, "Equitorial Trust Bank LTD(Defunct)" (March, 2007 to November, 2011) |
| 31 | Appointment as Branch Manager, "Equitorial Trust Bank LTD(Defunct)" (December, 2005 to November, 2011) |
Membership of Professional/Relevant Bodies
| 1 | Full Member, "Association of Marketing Academic Professionals (AMAP)" - 7436833 (member since 2025), https://www.amap.ng |
| 2 | Full Member, "NACOPPMAN" - 1001-28 (member since 2023), http://www.Nacoppman |
| 3 | Full Member, "Nigerian Institute of Management" - 264545 (member since 2023), http://www.nim.ng |
| 4 | Full Member, "The Academy of Management Nigeria" - TAMN/2023/898 (member since 2023), http://tamn-ng.org |
| 5 | Student Member, "Chartered Institute of Bankers of Nigeria" - N83294 (member since 2009), http://www.Cibng.org. |
Relevant Events Attended
| Conferences | |
|---|---|
| 1 | "Smulators of Consumer Purchase Intenon for Fairly Used Garments, Popularly Known as OK, in Enugu Metropolis", (Department of Political Science and Diplomacy, UNN, Nsukka), 8th April, 2026 to 10th April, 2026; UNN, Nsukka Campus |
| 2 | "Leveraging Customer Satisfaction by Bridging Service Quality Gaps through Collaborations in the Service Triangle in the Nigerian Retail Banking Industry", (Department of Economics, UNN, Nsukka with the Centre for Contemporary Economics and Allied Research, University of Nigeria), 4th February, 2026 to 5th February, 2026; Zoom |
| 3 | "Innovations in Marketing Education: Preparing Future Leaders", (Association of Marketing Academic Professionals), 8th October, 2025 to 9th October, 2025; DBA Hall, Rivers State University Business School |
| 4 | "Facebook and X Word-of-Mouth (eWOM) Influences on Marketing Carniriv Carnival: Exposing Media Richness Theory", (Central Bank of Nigeria for Economics and Finance (CBN-CENEF), University of Nigeria (UNN),), 9th April, 2025 to 10th April, 2025; UNN, Nsukka Campus |
| 5 | "2024 Marketing Educators Conference", (Marketing Educators), 6th November, 2024 to 8th November, 2024; Nnamdi Azikiwe University Awka |
| 6 | "GREEN CLIMATE FINANCE: WOULD GREEN PRODUCTS PROVOKE CONSUMER PURCHASE INTENTION FOR HOUSEHOLD ELECTRONICS?", (Department of Banking and Finance. Faculty of Business Administration, University of Nigeria, Enugu Campus), 24th April, 2024 to 25th April, 2024; University of Nigeria, Enugu Campus |
| 7 | "Would Green Product Qualities Provoke Consumer Purchase Intention for Household Electronics?", (Department of Banking and Finance, Faculty of Business Administration, UNN, Enugu Campus), 24th April, 2024 to 25th April, 2024; UNN, Enugu Campus |
| 8 | "2023 AFRICA DIGITAL FRONTIER CONFERENCE", (NNAMDI AZIKIWE UNIVERSITY AWKA IN COLLABORATION WITH THE CENTRE FOR MULTIDISCIPLINARY RESEARCH AND INNOVATION), 9th November, 2023 to 10th November, 2023; UNIZIK, AWKA |
| 9 | "2023 FACULTY OF MANAGEMENT SCIENCES HYBRID INTERNATIONAL CONFERENCE", (FACULTY OF MANAGEMENT SCIENCES), 19th October, 2023 to 19th October, 2023; ASUU SECRETARIATE, NNAMDI AZIKIWE UNIVERSITY, AWKA |
| 10 | "Disruptions and Management Sciences in Africa: Issues and Strategic Choices", (Faculty of Management Sciences Nnamdi Azikiwe University Awka), 18th October, 2023 to 19th October, 2023; ASUU Secretariat, Unizik |
| 11 | "Annual International Conference of The Academy of Management Nigeria on: Sustainable Governance, Citizenship and National Development", (The Academy Of Management Nigeria), 20th September, 2023 to 21st September, 2023; University of Maiduguri, Borno State. |
| 12 | "Customer-Oriented Selling Traits: Salespersons' Approach to Achieving", (Faculty of Business Administration, UNN, Enugu Campus), 24th May, 2023 to 26th May, 2023; UNN, Enugu Campus |
| 13 | "Customer-oriented selling traits; salesperson's approach to achieving customer satisfaction in the hospitality industry.", (Faculty of Business Adminstration, University of Nigeria, Enugu campus), 24th May, 2023 to 26th May, 2023; Zoom |
| 14 | "Salesperson's customer-oriented selling attributes and customer statisfaction in the hospitality industry", (Department of Economics in conjunction with the center for contemporary Economics and allied research, University of Nigeria, Nsukka), 7th February, 2023 to 8th February, 2023; Zoom |
| Workshops | |
| 1 | "Harnessing Artificial Intelligence for Transformative Education and Community Impact", (Nnamdi Azikiwe University, Awka.), 12th October, 2025 to 12th October, 2025; ASUU Secretariat, Unizilk, Awka |
| 2 | "Faculty of Management Sciences Artificial Intelligence Workshop", (Faculty of Management Sciences, Unizik in conjunction with AR-Consulting Services), 7th April, 2025 to 5th May, 2025; Faculty Seminar Room |
| 3 | "Artificial Intelligence Usage in Academic Research", (Faculty Seminar Room), 7th April, 2025 to 5th May, 2025; FMS, Unizik, Awka |
| 4 | "2023 Capacity Building Workshop for Grant Writing Skills for Research Career Development", (Unizik), 5th October, 2023 to 6th October, 2023; Ekwueme Center Unizik |
| 5 | "CAPACITY BUILDING WORKSHOP FOR ACADEMIC STAFF ON RESEARCH PROPOSALS AND GRANT WRITING", (NNAMDI AZIKIWE UNIVERSITY AWKA IN PARTNERSHIP WITH ELLDOMAK GLOBAL COMPANY LTD), 3rd October, 2023 to 3rd October, 2023; UNIZIK, AWKA |
| Seminar | |
| 1 | "SOCIAL STANDARDS EXECUTIVE TRAINING", (NNAMDI AZIKIWE UNIVERSITY AWKA IN PARTNERSHIP WITH CENTRE OF EXCELLENCE IN SUSTAINABLE PROCURMENT, ENVIRONMENTAL AND SOCIAL STANDARDS), 28th November, 2023 to 2nd December, 2023; UNIZIK, AWKA |
| Other Events | |
| 1 | "SECURITY CHALLENGES & ACHIEVEMENT OF SUSTAINABLE DEVELOPMENT GOALS IN SUB-SAHARAN AFRICA (SDGs)", (FACULTY OF MANAGEMENT SCIENCES NNAMDI AZIKIWE UNIVERSITY, AWKA), 8th September, 2021 to 10th September, 2021; NEW ASUU SECRETARIAT UNIZIK & VISUAL |
| 2 | "GOVERNANCE AND DEVELOPMENT IN COVID-19 ERA: STRATEGIES FOR BREAKING THE JINX", (DEPARTMENT OF PUBLIC ADMINISTRATION NNAMDI AZIKIWE UNIVERSITY, AWKA), 11th August, 2021 to 13th August, 2021; IT WAS BOTH PHYSICAL UNIZIK & VIRTUAL |
| 3 | "EXPLORING INTERDISCIPLINARY STRATEGIC RESPONSE TO GLOBAL ECONOMY WITH SECURITY CHALLENGES", (FACULTY OF BUSINESS ADMINISTRATION UNIVERSITY OF NIGERIA ENUGU CAMPUS), 23rd June, 2021 to 25th June, 2021; VISUAL |
| 4 | "BUILDING SUSTAINABLE EXTERNAL BALANCE IN NIGERIA: THE ROLE OF TRADE FACILITATION, INTERNATIONAL FINANCIAL FLOWS & AFRICAN FREE TRADE AGREEMENT (AFCFTA)", (FACULTY OF BANKING AND FINANCE UNIVERSITY OF NIGERIA ENUGU CAMPUS), 24th May, 2021 to 26th May, 2021; IT WAS PHYSICAL (UNEC) & VISUAL |
| 5 | "4TH FMS INT'L CONFERENCE ON MANAGING NIGERIA'S ECONOMY IN THE DIGITIZED COVID-19 ERA", (FACULTY OF MANAGEMENT SCIENCES CHUKWUEMEKA ODUMEGWU OJUKWU UNIVERSITY IGBARIAM CAMPUS, ANAMBRA STATE), 21st April, 2021 to 23rd April, 2021; TETFUND AUDITORIUM IGBARIAM CAMPUS |
| 6 | "MANAGEMENT SUSTAINABLE DEVELOPMENT SECURITY SUPPLY CHAIN TRANSFORMATION IN THE 21ST CENTURY", (KADUNA STATE UNIVERSITY, FACULTY OF MANAGEMENT SCIENCE), 23rd February, 2021 to 25th February, 2021; VISUAL |
| 7 | "RESPONSIBLE FORESIGHT FOR SUSTAINABLE DEVELOPMENT. "FACING THE FUTURE IN A CHANGING WORLD: EMERGING ISSUES ON ECONOMY, GLOBAL SECURITY, HEALTH AND SOCIAL DIVIDES", (TEACHING, LEARNING & RESEARCH (TLR) IN PARTNERSHIP WITH UNITED NATIONS EDUCATIONAL, SCIENTIFIC AND CULTURAL ORGANIZATION (UNESCO)), 24th September, 2020 to 25th September, 2020; VISUAL |
| 8 | "1ST INTERNATIONAL CONFERENCE EXPLORING MULTI-SECTORIAL RESPONSES TO A GLOBAL ECONOMY IN RECESSION", (FACULTY OF BUSINESS ADMINISTRATION UNIVERSITY OF NIGERIA, ENUGU CAMPUS), 26th August, 2020 to 27th August, 2020; VISUAL |
| 9 | "FIRST INT'L INTERNATIONAL INTERDISCIPLINARY CONFERENCE", (SCHOOL OF POSTGRADUATE STUDIES ANAMBRA STATE UNIVERSITY), 23rd September, 2014 to 25th September, 2014; AUDITORIUM ANAMBRA STATE UNIVERSITY IGBATIAM CAMPUS |
| 10 | "RESPONSIBLE FORESIGHT FOR SUSTAINABLE DEVELOPMENT. "FACING THE FUTURE IN A CHANGING WORLD: EMERGING ISSUES ON ECONOMY, GLOBAL SECURITY, HEALTH AND SOCIAL DIVIDES", (TEACHING, LEARNING & RESEARCH (TLR) IN PARTNERSHIP WITH UNITED NATIONS EDUCATIONAL, SCIENTIFIC AND CULTURAL ORGANIZATION (UNESCO)), VISUAL |