Dr. Chukwuemeka Okereke
Dr. Chukwuemeka Okereke is a LECTURER I in MARKETING Department, Faculty Of Management Sciences in Nnamdi Azikiwe University
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Staff Profile
My name is Chukwuemeka Chidiadi Okereke. I am, a lecturer in the department of marketing, Nnamdi Azikiwe University Awka. I joined the University on 20th December 2019,on appointment as as an asst. Lecturer. My appointment was confirmed on 7th January, 2020, following my formal assumption of duty in the University. Currently I am a Lecturer 1 following my promotion on 1st October 2024. Prior to my joining the university,I have had a wide industry experience in the Public and private sectors. I will be applying my industry experience to enrich imparting knowledge in the course of my lectureship and engagements in the Marketing department and the University generally.IPPIS NUMBER: T1200958.
Personal Information
Email: | |
Phone: | |
Address: | Marketing, Faculty Of Management Sciences, Nnamdi Azikiwe University, Awka. |
Faculty/Unit: | FACULTY OF MANAGEMENT SCIENCES |
Department/Sub-Unit: | MARKETING |
Social Profiles
Interest Areas
Academic Qualifications
| Degrees / Basic Certificates | |
|---|---|
| 1 | Nnamdi Azikiwe University Awka. (Doctor of Philosophy, March, 2024) October, 2019 to November, 2023 PhD Marketing |
| 2 | Nnamdi Azikiwe University Awka. (Doctor of Philosophy, December, 2023) October, 2019 to September, 2023 PhD Marketing |
| 3 | University Of Nigeria, Nsukka. (Master Degree, December, 2007) November, 2005 to December, 2007 MSc Marketing/Public Relations Marketing/Public Relations |
| 4 | Federal Polytechnic, Oko( Anambra State Polytechnic, Oko. (HND, June, 1990) September, 1988 to May, 1990 H N D, Mass Communication Mass Communication |
| 5 | Agulu Grammar School. (SSCE, June, 1981) September, 1976 to March, 1981 |
Relevant/Working Experience
| 1 | Industry Liaison, Nnamdi Azikiwe University Awka, UNIZIK-Industry Partnership Steering Committee March, 2026 to Present |
| 2 | Chairman, Industry Linkage and Collaboration Committee, Department of Marketing, Nnamdi Azikiwe University Awka October, 2024 to September, 2025 |
| 3 | Co-Chairman, Campus Fair and Advertisement Committee, Department of Marketing, Nnamdi Azikiwe University Awka October, 2024 to October, 2025 |
| 4 | Chairman, Industry Linkage and Collaboration Committee, Department of Marketing, Nnamdi Azikiwe University Awka February, 2024 to March, 2025 |
| 5 | Co-Chairman, Campus Fair and Advertisement Committee, Department of Marketing, Nnamdi Azikiwe University Awka February, 2024 to March, 2024 |
| 6 | Coordinator/ Administrative head, Enugu coalition of business and professional association September, 2009 to April, 2019 |
| 7 | Director, Enugu chamber of commerce and industry September, 2003 to May, 2019 |
| 8 | Director, Enugu chamber of commerce and industry September, 2003 to May, 2019 |
| 9 | Public Relations Officer, Enugu Chamber Of Commerce, Industry, Mines & Agriculture March, 1996 to May, 2019 |
Creative Output
| Book Chapters | |
|---|---|
| 1 | Dr. Chukwuemeka Chidiadi Okereke, Dr. Kelechi Thecla Okpe. (2025, June) Designing Sustainable Electronic Commerce Business Models: A Case Study Approach MAESA PUBLISHING, ISBN: 978-978-56178-0-7, pp 90-97 |
| 2 | Chukwuemeka Chidiadi Okereke, Lecturer, Department of Marketing, Nnamdi Azikiwe University, Awka. (2024, November) CRISIS COMMUNICATION AND NATIONAL SECURITY: A SLANT OF THE NIGERIAN PERSPECTIVE Nigeria Institute of Management (Chartered), pp 313-324 |
| 3 | Chukwuemeka C Okereke. (2007, September) Organizational Purchasing versus Consumer Purchasing and their Marketing Implications for SMEs Ezu Publishers Limited, Enugu, pp 169-178 |
| Journal Articles | |
| 1 | Nwosu Kanayo Chike, Anagwu Victoria Kenechukwu, Okereke Chukwuemeka Chidiadi, Nwafor Eucharia Ebele. (2026, January), "Workforce Up-Skilling Strategies for Artificial Intelligence (AI) Integration in Business Operations: Perspectives for Emerging Market", International Journal of Public Administration and Management Research (IJPAMR), Vol. 11, (Issue 6), pp 1-19 |
| 2 | Okereke Chukwuemeka Chidiadi Department of Marketing, Nnamdi Azikiwe University, Awka, Nigeria. Arachie Augustine Ebuka Department of Business Administration, Nnamdi Azikiwe University, Awka, Nigeria. Onah Fortunatus Sochima Department of Business Administration, Nnamdi Azikiwe University, Awka, Nigeria. Ndum Ngozi Blessing Department of Accountancy, Nnamdi Azikiwe University, Awka, Nigeria.. (2025, December), "Artificial Intelligence (AI) Adoption in Supply Chain Management Dynamics of Manufacturing Firms in Emerging Markets", African Journal of Management and Business Research, Vol. 21, (Issue 1), pp 129-147 |
| 3 | Chinwe A. Olelewe, Chukwuemeka Chidiadi Okereke, Victor Onyebuchi Okolo (et al). (2025, July), "Digital Banking Channels’ Usage and Customer Satisfaction Relationship: Evidence from Zenith Bank Plc Enugu", Journal of Xi’an University of Architecture & Technology, Vol. 17, (Issue 7), pp 115-135 |
| 4 | Oranusi Ifeanyi Chukwu Nwadiogo, Victor Onyebuchi Okolo, Chukwuemeka Chidiadi Okereke (et al). (2025, August), "Sustainable Supply Chain Management and Performance of Logistics Firms in Anambra State – Nigeria", Journal of Xi’an University of Architecture & Technology, Vol. 17, (Issue 8), pp 52-71 |
| 5 | Chukwuemeka Chidiadi Okereke, Abude Peter, Nnamdi Azikiwe University Awka, Anambra State, Nigeria. (2025, March), "Influence of Branding on Consumers Preference of Fashion fabrics: Study of Consumers' in Awka Metropolis, Anambra State, Nigeria", INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE, Vol. 9, (Issue 2), pp 1726-1739 |
| 6 | Chukwuemeka Chidiadi Okereke, Ph.D. (Lead Author) Department of Marketing, and Obumneme Obiora Okafor (Co-Author) Department of Accountancy, Nnamdi Azikiwe University, Awka. (2025, March), "GLOBAL TRADE, THE RESURGENCE AND DOMINANCE OF US DOLLAR, AND THE TRAJECTORY OF WORLD ECONOMY", African Banking and Finance Review Journal (ABFRJ), Vol. 20, (Issue 4), pp 125-138 |
| 7 | Chukwuemeka Chidiadi Okereke , Anayo D Nkamnebe Prof.. (2023, June), "Black Friday marketing strategy and consumer loyalty: case study of online shoppers in nigeria", International Journal of Marketing management |
| 8 | L. M Okeke, T. C Okeke & C. C Okereke. (2023, July), "INTERNATIONAL TRADE EFFECT ON DOMESTIC FINAL CONSUMPTION IN NIGERIA", Nnadiebube Journal of Social Sciences (NJSS) |
| 9 | Chukwuemeka chidiadi Okereke, & Nkamnebe Anayo Dominic. (2023, September), "Sales Promotion and brand loyalty: Case Study of Black Friday Marketing Strategy", The International Research Journal, Vol. 10, (Issue 9), pp 52 |
| 10 | Chukwuemeka Chidiadi Okereke. (2022, June), "EFFECT OF CUSTOMER SERVICE ON CUSTOMER SATISFACTION: CASE STUDY OF ABC, TRANSPORT PLC, AWKA ANAMBRA STATE, NIGERIA", Global Scientific journal |
| 11 | Chukwuemeka chidiadi Okereke, Thelca Kelechi Okpe & Irenues C Nwaizugbo. (2022, July), "Marketing Performance of Smoked Fish Dealers in Rural Semi -Urban, Urban Areas of Umuahia, Abia State, Nigeria", The International Journal of Business Management, Vol. 10, (Issue 16) |
| 12 | Chukwuemeka C Okereke, Titus C Okeke, Ifeanyichukwu Oranusi. (2022, August), "Effects of motivational Strategies on Sales force Performance in the publishing industry in Anambra State", Nnadiebube Journal of Social Sciences, Vol. 2, (Issue 1) |
| 13 | Chukwuemeka Chidiadi Okereke. (2021, September), "INTERNAL MARKETING AND SERVICE QUALITY/CUSTOMER PREFERENCE IN FAST FOOD INDUSTRY", Global Scientific journal |
| 14 | Chukwuemeka Okereke. (2020, December), "PUBLIC RELATION AS AN ESSENTIAL MARKETING TOOL IN ATTRACTING AND RETAINING MEMBERSHIP IN NON GOVERNMENTAL ORGANIZATIONS", lnternational Journal of Business & Management |
| Conference Papers | |
| 1 | DR. CHUKWEMEKA CHIDIADI OKEREKE, NNAMDI AZIKIWE UNIVERSITY, AWKA, ANAMBRA STATE, AND DR. BEREPREBOFA DUDUTARI, DENNIS OSADEBAY UNIVERSITY, ASABA, DELTA STATE. (2025, July), "Investigating Powered Personalization on Consumer Engagement in E-Commerce: Evidence from Nigerian Retail Industry.", Department of Marketing, University of Nigeria, Enugu Campus |
| 2 | Okereke, Chukwuemeka C, Okpe, Kelechi Thecla 2, Odimara, Chinyere. (2023, September), "Effect of social media on academic performance of students of Federal Polytechnic Nekede", |
| 3 | OKEREKE CHUKWUEMEKA CHIDIADI. (2009, October), "Seminar on Trade Promotion Between Nigeria and China", Ministry of Commerce and China Council for the Promotion of International Trade |
Academic Leadership Qualities
| Editorships | |
|---|---|
| 1 | Editor, "Growing the Economy and Achieving Poverty Reduction in Nigeria" (September, 2007) |
| Reviewerships | |
| 1 | Reviewer, "Effects of Co-operative Marketing on Economic Revenue of Co-operative Society in Awka South Local Government Area" (November, 2024) |
| Examinerships | |
| 1 | Examiner, "Facebook Advertising and Customer's Patronage Intentions of Retail Business: A Study of Roban Stores in South East" (May, 2025 to June, 2026). Completed Internal-External Exam |
| 2 | Examiner, "Access to Credit and its Impact on Crop Production Output: Study of Cooperative members in Anambra State" (September, 2024 to October, 2026). Completed Internal-Internal Exam |
| Contributions to the University/Society | |
| 1 | Industry Liaison, "Nnamdi Azikiwe University Awka, UNIZIK-Industry Partnership Steering Committee" (March, 2026) |
| 2 | Chairman, "Industry Linkage and Collaboration Committee, Department of Marketing, Nnamdi Azikiwe University Awka" (February, 2024 to March, 2025) |
| 3 | Co-Chairman, "Campus Fair and Advertisment Committee, Department of Marketing, Nnamdi Azikiwe University Awka" (February, 2024 to March, 2025) |
| 4 | Chairman, "Industry Linkage and Collaboration Committee, Department of Marketing, Nnamdi Azikiwe University Awka" (October, 2024 to September, 2025) |
| 5 | Co-Chairman, "Campus Fair and Advertisement Committee, Department of Marketing, Nnamdi Azikiwe University Awka" (October, 2024 to September, 2025) |
| 6 | Member, "Nnamdi Azikiwe University Awka, Faculty of Management Sciences, Skill Acquisition Committee" (November, 2022 to October, 2023) |
| 7 | Member, "Nnamdi Azikiwe University Awka, Faculty of Management Sciences, Department of Marketing, Alumni lLinkage Committee Committee" (April, 2021 to March, 2022) |
| 8 | Member, "Nnamdi Azikiwe University Awka, Faculty of Management Sciences, High Performance Award Committee" (April, 2021 to March, 2022) |
| 9 | Member, "Nnamdi Azikiwe University Awka, Faculty of Management Sciences, Lecture Series Committee" (April, 2021 to March, 2022) |
| 10 | Member, "Nnamdi Azikiwe University Awka, Faculty of Management Sciences, Staff Development Committee" (April, 2021 to March, 2022) |
| 11 | Chairman Harvest committee, "All saints Church, G R A , Enugu" (March, 2015 to December, 2023) |
| 12 | Member, "Nigeria electricity regulatory commission (nerc)" (March, 2013 to April, 2019) |
| 13 | Secretary Enugu chapter, "Institute management consultants" (June, 2001 to September, 2003) |
| 14 | Secretary, "Nigeria institute of public relations" (September, 1997 to October, 2000) |
Membership of Professional/Relevant Bodies
| 1 | Full Member, "Association of Marketing Academic Professionals" (member since 2025), https://amap.org.ng/ |
| 2 | Full Member, "Knight of St. Christopher" (member since 2009), https://www.adoan.org/knights-of-st-christopher |
| 3 | Fellow Member, "Certified Institute of Management" - 0801 (member since 1998), https://nim.ng/ |
| 4 | Full Member, "The Institute of Management Consultants" (member since 1998), https://imcnig.org/ |
| 5 | Full Member, "Nigeria Institute of Public Relation" (member since 1996), https://www.niprng.org.ng/ |
Relevant Events Attended
| Other Events | |
|---|---|
| 1 | "Capacity Training/ Conference On Management For Voluntary Associations", (Centre for lnternational Private Enterprise ( US chamber of commerce), 7th October, 2013 to 22nd October, 2013; Washington Dc |
| 2 | "China- Africa Trade Co-operation Conference/Summit", (Ministry of commerce, People's Republic of China), 5th October, 2009 to 29th October, 2009; Beinjing |
| 3 | "Capacity Building Workshop On Rural Development For Micro And Small Enterprises", (World Bank), 23rd July, 2007 to 31st July, 2007; Dareselam, Tanzania |