Dr. Chukwuemeka Okereke
Dr. Chukwuemeka Okereke is a LECTURER I in MARKETING Department, Faculty Of Management Sciences in Nnamdi Azikiwe University
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Staff Profile
My name is Chukwuemeka Chidiadi Okereke. I am, a lecturer in the department of marketing, Nnamdi Azikiwe University Awka. I joined the University formally on following my appointment as an Asst. Lecturer.
Now a Lecturer 11 following my upgrade in April 27, 2021
I have had a wide industry experience in the Public and private sector before joining Unizik as a lecturer in 2020 I will use my industry experience to enrich imparting knowledge in the course of my lectureship in the Marketing department of Unizik
.IPPIS NUMBER: T1200958
Personal Information
Email: | |
Phone: | |
Address: | Marketing, Faculty Of Management Sciences, Nnamdi Azikiwe University, Awka. |
Faculty/Unit: | FACULTY OF MANAGEMENT SCIENCES |
Department/Sub-Unit: | MARKETING |
Social Profiles
Interest Areas
Academic Qualifications
| Degrees / Basic Certificates | |
|---|---|
| 1 | Nnamdi Azikiwe University Awka. (Doctor of Philosophy, March, 2024) October, 2019 to November, 2023 PhD Marketing |
| 2 | Nnamdi Azikiwe University Awka. (Doctor of Philosophy, December, 2023) October, 2019 to September, 2023 PhD Marketing |
| 3 | University Of Nigeria, Nsukka. (Master Degree, December, 2007) November, 2005 to December, 2007 MSc Marketing/Public Relations Marketing/Public Relations |
| 4 | Federal Polytechnic, Oko( Anambra State Polytechnic, Oko. (HND, June, 1990) September, 1988 to May, 1990 H N D, Mass Communication Mass Communication |
| 5 | Agulu Grammar School. (SSCE, June, 1981) September, 1976 to March, 1981 |
Relevant/Working Experience
| 1 | Coordinator/ Administrative head, Enugu coalition of business and professional association September, 2009 to April, 2019 |
| 2 | Director, Enugu chamber of commerce and industry September, 2003 to May, 2019 |
| 3 | Director, Enugu chamber of commerce and industry September, 2003 to May, 2019 |
| 4 | Public Relations Officer, Enugu Chamber Of Commerce, Industry, Mines & Agriculture March, 1996 to May, 2019 |
Creative Output
| Book Chapters | |
|---|---|
| 1 | Chukwuemeka Chidiadi Okereke, Lecturer, Department of Marketing, Nnamdi Azikiwe University, Awka. (2024, November) CRISIS COMMUNICATION AND NATIONAL SECURITY: A SLANT OF THE NIGERIAN PERSPECTIVE Nigeria Institute of Management (Chartered), pp 313-324 |
| 2 | Chukwuemeka C Okereke. (2007, September) Organizational Purchasing versus Consumer Purchasing and their Marketing Implications for SMEs Ezu Publishers Limited, Enugu, pp 169-178 |
| Journal Articles | |
| 1 | Chukwuemeka Chidiadi Okereke, Abude Peter, Nnamdi Azikiwe University Awka, Anambra State, Nigeria. (2025, March), "Influence of Branding on Consumers Preference of Fashion fabrics: Study of Consumers' in Awka Metropolis, Anambra State, Nigeria", INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE, Vol. 9, (Issue 2), pp 1726-1739 |
| 2 | Chukwuemeka Chidiadi Okereke, Ph.D. (Lead Author) Department of Marketing, and Obumneme Obiora Okafor (Co-Author) Department of Accountancy, Nnamdi Azikiwe University, Awka. (2025, March), "GLOBAL TRADE, THE RESURGENCE AND DOMINANCE OF US DOLLAR, AND THE TRAJECTORY OF WORLD ECONOMY", African Banking and Finance Review Journal (ABFRJ), Vol. 20, (Issue 4), pp 125-138 |
| 3 | Chukwuemeka Chidiadi Okereke , Anayo D Nkamnebe Prof.. (2023, June), "Black Friday marketing strategy and consumer loyalty: case study of online shoppers in nigeria", International Journal of Marketing management |
| 4 | L. M Okeke, T. C Okeke & C. C Okereke. (2023, July), "INTERNATIONAL TRADE EFFECT ON DOMESTIC FINAL CONSUMPTION IN NIGERIA", Unknown Journal or Publisher |
| 5 | Chukwuemeka chidiadi Okereke, & Nkamnebe Anayo Dominic. (2023, September), "Sales Promotion and brand loyalty: Case Study of Black Friday Marketing Strategy", The International Research Journal, Vol. 10, (Issue 9), pp 52 |
| 6 | Chukwuemeka Chidiadi Okereke. (2022, June), "EFFECT OF CUSTOMER SERVICE ON CUSTOMER SATISFACTION: CASE STUDY OF ABC, TRANSPORT PLC, AWKA ANAMBRA STATE, NIGERIA", Global Scientific journal |
| 7 | Chukwuemeka chidiadi Okereke, Thelca Kelechi Okpe & Irenues C Nwaizugbo. (2022, July), "Marketing Performance of Smoked Fish Dealers in Rural Semi -Urban, Urban Areas of Umuahia, Abia State, Nigeria", The International Journal of Business Management, Vol. 10, (Issue 16) |
| 8 | Chukwuemeka C Okereke, Titus C Okeke, Ifeanyichukwu Oranusi. (2022, August), "Effects of motivational Strategies on Sales force Performance in the publishing industry in Anambra State", Nnadiebube Journal of Social Sciences, Vol. 2, (Issue 1) |
| 9 | Chukwuemeka Chidiadi Okereke. (2021, September), "INTERNAL MARKETING AND SERVICE QUALITY/CUSTOMER PREFERENCE IN FAST FOOD INDUSTRY", Global Scientific journal |
| 10 | Chukwuemeka Okereke. (2020, December), "PUBLIC RELATION AS AN ESSENTIAL MARKETING TOOL IN ATTRACTING AND RETAINING MEMBERSHIP IN NON GOVERNMENTAL ORGANIZATIONS", lnternational Journal of Business & Management |
| Conference Papers | |
| 1 | Okereke, Chukwuemeka C, Okpe, Kelechi Thecla 2, Odimara, Chinyere. (2023, September), "Effect of social media on academic performance of students of Federal Polytechnic Nekede", |
| 2 | OKEREKE CHUKWUEMEKA CHIDIADI. (2009, October), "Seminar on Trade Promotion Between Nigeria and China", Ministry of Commerce and China Council for the Promotion of International Trade |
Academic Leadership Qualities
| Contributions to the University/Society | |
|---|---|
| 1 | Member, "Nnamdi Azikiwe University Awka, Faculty of Management Sciences, Skill Acquisition Committee" (November, 2022 to October, 2023) |
| 2 | Member, "Nnamdi Azikiwe University Awka, Faculty of Management Sciences, Department of Marketing, Alumni lLinkage Committee Committee" (April, 2021 to March, 2022) |
| 3 | Member, "Nnamdi Azikiwe University Awka, Faculty of Management Sciences, High Performance Award Committee" (April, 2021 to March, 2022) |
| 4 | Member, "Nnamdi Azikiwe University Awka, Faculty of Management Sciences, Lecture Series Committee" (April, 2021 to March, 2022) |
| 5 | Member, "Nnamdi Azikiwe University Awka, Faculty of Management Sciences, Staff Development Committee" (April, 2021 to March, 2022) |
| 6 | Chairman Harvest committee, "All saints Church, G R A , Enugu" (March, 2015 to December, 2023) |
| 7 | Member, "Nigeria electricity regulatory commission (nerc)" (March, 2013 to April, 2019) |
| 8 | Secretary Enugu chapter, "Institute management consultants" (June, 2001 to September, 2003) |
| 9 | Secretary, "Nigeria institute of public relations" (September, 1997 to October, 2000) |
Membership of Professional/Relevant Bodies
| 1 | Full Member, "Association of Marketing Academic Professionals" (member since 2025), https://amap.org.ng/ |
| 2 | Full Member, "Knight of St. Christopher" (member since 2009), https://www.adoan.org/knights-of-st-christopher |
| 3 | Fellow Member, "Certified Institute of Management" - 0801 (member since 1998), https://nim.ng/ |
| 4 | Full Member, "The Institute of Management Consultants" (member since 1998), https://imcnig.org/ |
| 5 | Full Member, "Nigeria Institute of Public Relation" (member since 1996), https://www.niprng.org.ng/ |
Relevant Events Attended
| Other Events | |
|---|---|
| 1 | "Capacity Training/ Conference On Management For Voluntary Associations", (Centre for lnternational Private Enterprise ( US chamber of commerce), 7th October, 2013 to 22nd October, 2013; Washington Dc |
| 2 | "China- Africa Trade Co-operation Conference/Summit", (Ministry of commerce, People's Republic of China), 5th October, 2009 to 29th October, 2009; Beinjing |
| 3 | "Capacity Building Workshop On Rural Development For Micro And Small Enterprises", (World Bank), 23rd July, 2007 to 31st July, 2007; Dareselam, Tanzania |