Mr. Ikechukwu Promise Ebizie
Mr. Ikechukwu Promise Ebizie is a LECTURER II in MARKETING Department, Faculty Of Management Sciences in Nnamdi Azikiwe University
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Staff Profile
Promise Ikechukwu Ebizie is a Graduate Assistant in the Department of Marketing, Nnamdi Azikiwe University,Awka. He has published and presented scholarly papers in journals and conferences.
Personal Information
Email: | |
Phone: | |
Address: | Marketing, Faculty Of Management Sciences, Nnamdi Azikiwe University, Awka. |
Faculty/Unit: | FACULTY OF MANAGEMENT SCIENCES |
Department/Sub-Unit: | MARKETING |
Interest Areas
Academic Qualifications
| Degrees / Basic Certificates | |
|---|---|
| 1 | Nnamdi Azikiwe University, Awka. (Master Degree, April, 2023) July, 2019 to November, 2022 MSc. Marketing Marketing |
| 2 | Nnamdi Azikiwe University. (Bachelor Degree, August, 2016) September, 2012 to July, 2016 B.Sc Marketing Marketing |
Relevant/Working Experience
| 1 | Assistant Lecturer, Nnamdi Azikiwe University, Awka November, 2022 to Present |
| 2 | Graduate Assistant, Nnamdi Azikiwe University, Awka April, 2019 to Present |
| 3 | Marketer, Mutual Benefit Insurance October, 2018 to March, 2019 |
Creative Output
| Book Chapters | |
|---|---|
| 1 | Obinna Ojiaku, Ebizie Promise. (2025, May) Basic Principles of E-commerce School of General Studies, Chapter 9, pp 115 - 131 |
| 2 | Igwenazor Osita Nchekwube, Ebizie Promise Ikechukwu, Nkamnebe Anayo D.. (2024, November) Marketing Strategies for Economic Resilience in Challenging Times Nigerian Institute of Management, Chapter twenty two of the book: Managing Nigeria's Economic Challenges and National Security: Strategies for stability and growth, pp 256 - 268 |
| Journal Articles | |
| 1 | Fatima T. Sende, Anayo D. Nkamnebe, Promise I. Ebizie. (2026, March), "Service Quality and Patient Satisfaction in Hospitals in North-Central Nigeria: The Mediating Role of Hospital Image", Open Access Journal of Management Sciences Research, Vol. 4, (Issue 1), pp 1-21 |
| 2 | Fatima T. Sende, Anayo D. Nkamnebe, Titus C. Okeke, Promise I. Ebizie. (2026, March), "Hospital Service Quality and Patient Satisfaction: Evidence from North Central Nigeria", Open Access Journal of Management Sciences Research, Vol. 4, (Issue 1), pp 1-21 |
| 3 | Ngwube Angel Chinenye, Ebizie Promise Ikechukwu. (2026, April), "Consumers’ Attitude and Plastic Waste Disposal Behavior in Southeast, Nigeria", International Journal of Social Sciences and Management Research, Vol. 12, (Issue 4), pp 494-511, South-East |
| 4 | Nkiru Esther Otugo , Anthony Odihekandu Agullah, Oranye Ijeoma Helen, Promise Ikechukwu Ebizie. (2026, April), "Social Media Marketing and Sales Performance of Fashion SMEs in Anambra State, Nigeria", Journal of Interdisciplinary Science, Vol. 4, (Issue 5), pp 32-49, Anambra State |
| 5 | Okwubali, Success Ifeanyi , Samuel Ughulu Ehimen , Ebizie Promise Ikechukwu and Iweka, Andrew Ngozi. (2025, July), "IMPACT OF TIKTOT ALGORITHMS AND SHORT-FORM VIDEOS ON CONSUMER PURCHASING DECISION ON ONLINE SHOPPING", International Journal of Advancement in Marketing and Management, Vol. 11, (Issue 2), pp 77 - 89 |
| 6 | Okwubali, Success Ifeanyi , Oyibo Magdalene , Iweka, Andrew Ngozi and Ebizie Promise Ikechukwu. (2025, July), "THE EFFECT OF NEURO-MARKETING STRATEGY ON CONSUMER BEHAVIOUR: A STUDY OF MTN NIGERIA LTD.", Strategic Marketing and Entrepreneurship Journal, Vol. 12, (Issue 2), pp 68 - 75 |
| 7 | Ebizie Promise Ikechukwu, Abude Peter, Onuorah Peace Chikodili. (2024, June), "TALENT MANAGEMENT AND CUSTOMER SATISFACTION: A STUDY OF COMMERCIAL BANKS IN ENUGU STATE", International Journal of Interdisciplinary Research in Marketing and Management, Vol. 11, (Issue 2), pp 1-13 |
| 8 | Ebizie, Promise I. and Nkamnebe, Anayo D. and Ojiaku, Obinna C.. (2022, July), "Factors Influencing Cryptocurrency Adoption Among Nigerian University Fintech Entrepreneurs: An UTAUT perspective", British Journal of Marketing Studies, Vol. 10, (Issue 3), pp 25-37 |
| 9 | Ebuka Christian Ezenwafor, Chigbata Moses Olise, Promise Ikechukwu Ebizie. (2021, December), "Social Media Influencers and Purchase Intention amongst Social Media Users in developing African economy", Quest Journal of Management and Social Sciences, Vol. 3, (Issue 2), pp 217 - 228 |
| 10 | Dr. Obinna C. Ojiaku, Promise I. Ebizie, Philip A. Nwankwo. (2021, July), "Online Advertising and Online Shopping Behaviour: Perspectives of Uses and Gratification Theory", The International Journal of Business & Management, Vol. 9, (Issue 7), pp 296 - 302 |
| Conference Papers | |
| 1 | Ogbuagu Nneka Juliana, Amaefule Desmond Okechukwu, Okpala Chukwunonso Divine and Ebizie Promise Ikechukwu. (2024, November), "Production of feather derived protein for animal feed: processes, nutritional values and market potential", , Vol. 2, (Issue 1), pp 168 - 176 |
| 2 | Nkechi C Ojiagu, Obinna C Ojiaku, Promise Ikechukwu Ebizie. (2021, October), "Predictors of Group Buying Website Adoption Intention among Civil Servants in Nigeria: Perspectives of Task-Technology Fit", |
Academic Leadership Qualities
| Reviewerships | |
|---|---|
| 1 | Reviewer, "Human Resources Cost and Firms' Performance Among Cross- Sectional Firms in Nigeria" (October, 2024) |
| 2 | Reviewer, "Effect of Audit Quality on Financial Performance of Listed Consumer Goods Firms in Nigeria" (September, 2024) |
| Examinerships | |
| 1 | Chief Examiner, "2022/2023 Workshop/ Laboratory Practical (I. T) Project Defense" (February, 2025 to February, 2025). Completed Internal-External Exam |
| Contributions to the University/Society | |
| 1 | Member, "Academic Staff Union of Universities (ASUU) NAU" (March, 2025 to April, 2025) |
| 2 | Lecturer, "School of General Studies" (October, 2025) |
| 3 | Assistant/Secretary post graduate programme Committee for 2023/2024 session, "Department of Marketing" (November, 2023 to June, 2024) |
| 4 | Secretary/ Marketing Journal Committee, "Department of Marketing" (November, 2023 to June, 2024) |
| 5 | chairman/ Media Committee, "Department of Marketing" (November, 2023 to June, 2024) |
| 6 | Secretary/ Marketing 5.0 Seminar Series Committee, "Department of Marketing" (November, 2023 to June, 2024) |
| 7 | Co-Chairman/ Result Management committee/ staff advisers, "Department of Marketing" (November, 2023 to June, 2024) |
| 8 | Member/ Quality Assurance Committee and Accreditation Task Force, "Department of Marketing" (November, 2023 to June, 2024) |
| 9 | Member/ Alumni Linkage (Homecoming and Awards) Committee, "Department of Marketing" (November, 2023 to June, 2024) |
| 10 | Departmental Postgraduate Co-coordinator, "Department of Marketing" (September, 2023) |
Membership of Professional/Relevant Bodies
| 1 | Full Member, "Association of Marketing Academic Professionals (AMAP)" - AMAP/2025/M/049 (member since 2025), https://amap.org.ng |
Relevant Events Attended
| Conference | |
|---|---|
| 1 | "Security Challenges and Achievement of Sustainable development Goals (SDGs) in Sub Saharan Africa", (Faculty of Management Sciences, Nnamdi Azikiwe University Awka), 19th July, 2021 to 29th July, 2021; Hybrid |
| Workshop | |
| 1 | "Tetfund alliance for innovative research", (Tetfair in collaboration with Tetfund), 19th February, 2024 to 18th November, 2024; Abuja |