Dr. Adeola Adetola Ayodele
Dr. Adeola Adetola Ayodele is a LECTURER II in MARKETING Department, Faculty Of Management Sciences in Nnamdi Azikiwe University
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Staff Profile
Adeola A. Ayodele Ph.D. is a faculty member at the department of Marketing, Nnamdi Azikiwe university Awka Nigeria. Prior to joining the university, he had a stint as a Marketing consultant in the private sector and had served as an adjunct lecturer at the Federal Polytechnic Ado Ekiti, Nigeria. Adeola is one of the pioneer members of African Network of Social Entrepreneurship Scholars (ANSES) and a full member of EMES International Research Network. He has presented academic papers in both local and international journals and a member of editorial review board for Journal of Food products Marketing by Taylor and Francis, International Journal of E-Business Research by IGI Global, international journal of cyber behaviour, psychology and learning (IGI Global) among others. He is a Full member, Institute of Strategic Management, Nigeria; full member, The Institute of Customer Relationship Management, Nigeria, an alumnus of Administrative Staff College, Nigeria (ASCON) among others. He likes travelling, sightseeing, fishing and meeting people
Personal Information
Email: | |
Phone: | |
Address: | Marketing, Faculty Of Management Sciences, Nnamdi Azikiwe University, Awka. |
Faculty/Unit: | FACULTY OF MANAGEMENT SCIENCES |
Department/Sub-Unit: | MARKETING |
Social Profiles
Academic Qualifications
| Degrees / Basic Certificates | |
|---|---|
| 1 | Nnamdi Azikiwe University Awka Nigeria. (Doctor of Philosophy, May, 2021) October, 2016 to April, 2021 Ph.D. Marketing Marketing |
| 2 | Nnamdi Azikiwe University Awka Nigeria.. (Master Degree, February, 2016) October, 2011 to February, 2016 Msc Marketing |
| 3 | Nnamdi Azikiwe University Awka Nigeria. (Bachelor Degree, July, 2010) October, 2006 to July, 2010 BSc Marketing |
| 4 | Petroleum Training Institute Effurun Delta State, Nigeria.. (OND, November, 2006) September, 2003 to September, 2006 OND Petroleum Marketing And Business Studies |
Relevant/Working Experience
| 1 | Research Manager (volunteer), African Social Enterprises Workshop (ASEW) Manchester, United Kingdom July, 2023 to Present |
| 2 | International Examination Moderator (Marketing), West African Examination Council June, 2023 to Present |
| 3 | Secretary, Alumni Linkages Committee Department of Marketing Nnamdi Azikiwe university Awka May, 2023 to Present |
| 4 | Market Research Consultant, Veat Motors Limited Awka February, 2023 to Present |
| 5 | Member, Nnamdi Azikiwe University, Faculty of Management Sciences Endowment Fund Committee November, 2022 to Present |
| 6 | Member, Nnamdi Azikiwe University, Faculty of Management Sciences Alumni Linkage and External Relations Committee November, 2022 to Present |
| 7 | Undergraduate Examination Officer, Nnamdi Azikiwe University Awka Nigeria October, 2021 to Present |
| 8 | Undergraduate Examination Time table officer, Nnamdi Azikiwe University Awka Nigeria October, 2021 to Present |
| 9 | Examination Officer (Regular Undergraduate), Nnamdi Azikiwe University, Department of Marketing October, 2021 to Present |
| 10 | Secretary/Member, Nnamdi Azikiwe University, Department of Marketing Examination Result Recalculation/Recomputation Committee April, 2021 to Present |
| 11 | Member, Nnamdi Azikiwe University, Faculty of Management Sciences Space Allocation Committee April, 2021 to November, 2022 |
| 12 | Lecturer II, Nnamdi Azikiwe University Awka Nigeria March, 2020 to Present |
| 13 | Secretary, Nnamdi Azikiwe University, Department of Marketing Examination Result Management Committee June, 2019 to Present |
| 14 | Assistant Lecturer, Nnamdi Azikiwe University Awka Nigeria March, 2019 to March, 2020 |
| 15 | Volunteer Teacher, Iyiagu Primary School Awka July, 2018 to Present |
| 16 | Adjunct Lecturer, The Federal Polytechnic Ado Ekiti Nigeria March, 2017 to February, 2019 |
| 17 | Marketing Officer, Veat Motors Ltd Awka Nigeria May, 2012 to January, 2017 |
| 18 | Industrial Attaché, The Department Of Petroleum Resources, Warri Nigeria. August, 2004 to October, 2004 |
Creative Output
| Books | |
|---|---|
| 1 | Adeola A. Ayodele, Anayo D. Nkamnebe. (2023, June) Is consuming sustainable street food worth it? LAP LAMBERT Academic Publishing, ISBN: 978-620-6-18044-9, pp 156 |
| 2 | Adeola A. Ayodele, Anayo D. Nkamnebe. (2019, July) Consumers' Patronage Of Street Food Vendors In Nigeria Lambert Academic Publishing, pp 120 |
| 3 | Panama, A.E, Adeola A. Ayodele. (2019, August) Fundamentals Of Research Methodology In Management Sciences Jonokase Nigeria Company Warri Nigeria |
| Book Chapters | |
| 1 | Anayo D. Nkamnebe, Charles Obeta, Adeola A. Ayodele. (2019, August) Marketing Ethics And Corporate Social Responsibility (A Festschrift In Honour Of Prof Ogwo E. Ogwo) SCOA heritage Publications |
| Journal Articles | |
| 1 | Adeola A. Ayodele, Mbamalu Euphemia Ifunanya. (2023, July), "Predictors Of Public Acceptance Of Family Planning Programme In A Typical Sub-Saharan African Context", International Journal of Developing and Emerging Economies, Vol. 11, (Issue 2), pp 1-16, https://doi.org/10.37745/ijdee.13/vol11n1116 |
| 2 | Ezenwafor, Ebuka Christian; Ayodele, Adeola A; Esiti, Blankson Governor. (2022, November), "E-service quality dimensions and customer satisfaction among users of automated saving platforms in a typical developing economy", World Review of Entrepreneurship, Management and Sustainable Development, Vol. 18, (Issue 5), pp 566-580 |
| 3 | Adeola A. Ayodele, Olise Moses Chigbata. (2021, ), "UNDERSTANDING THE ANTECEDENTS OF ONLINE SHOPPING BEHAVIOUR: AN EMPIRICAL EVIDENCE FROM A TYPICAL EMERGING MARKET CONTEXT", International Journal of Development and Economic Sustainability, Vol. 9, (Issue 1), pp 1-17 |
| 4 | Ebuka Christian Ezenwafor, Adeola A Ayodele, Chukwudi Ireneus Nwaizugbo. (2021, July), "Social Media Marketing And Brand Loyalty Among Online Shoppers In Anambra State, Nigeria: Mediating Effect Of Brand Awareness", IGI Global Journal of Electronic Commerce in Organizations (JECO), Vol. 19, (Issue 3), pp 16-27 |
| 5 | Esiti, B.G., Adeola A. Ayodele. (2020, October), "Relationship Marketing And Switching Behavioural Intention Among The Customers Of Deposit Money Banks In Nigeria", Journal Of Marketing and Consumer Research, Vol. 72 |
| 6 | Panama, A.E, Adeola A. Ayodele. (2020, June), "ENTREPRENEURIAL MARKETING DIMENSIONS AND MARKET PERFORMANCE OF SMALL AND MEDIUM-SCALED ENTERPRISES IN NIGER DELTA, NIGERIA", International Journal of Small Business and Entrepreneurship Research, Vol. 8, (Issue 3), pp 15=30 |
| 7 | Ezenwafor, E.C., Esiti, B.G., Adeola A. Ayodele. (2020, ), "Self Service Technology And Consumer Satisfaction In The Nigerian Online Sports Betting Industry.", European Journal of Business and Management, Vol. 12, (Issue 8), pp 1-5 |
| 8 | Adeola A. Ayodele, Anayo D. Nkamnebe. (2020, October), "Consumption Values and Patronage Intention for Sustainable Street Food–Evidence from a Sub-Saharan African Context", Ayodele, Adeola A; Nkamnebe, Anayo D, Vol. 15, (Issue 4), pp 135-156 |
| 9 | Adeola A. Ayodele, Chibuike B. Nwatu, Olise Moses Chigbata. (2020, February), "Extending The Diffusion Of Innovation Theory To Predict Smartphone Adoption Behaviour Among Higher Education Institutions’ Lecturers In Nigeria", European Journal of Business and Management, Vol. 12, (Issue 5), pp 14-21 |
| 10 | Stephen I. Ukenna, Adeola A. Ayodele. (2019, February), "Applying The Extended Theory Of Planned Behavior To Predict Sustainable Street Food Patronage In A Developing Economy", Journal of Food Product Marketing, Vol. 25, (Issue 4), pp 404-434 |
| 11 | Olowe, T.S., Nkwugba, J.A., Adeola A. Ayodele. (2018, June), "Service Compatibility And Service Delivery In The Nigerian Police Force.", British Journal Of Marketing Studies, Vol. 6, (Issue 3), pp 1-32 |
| 12 | Adeola A. Ayodele, Panama, A,E., Akemu, Eguononefe. (2017, ), "Green Awareness And Consumer Purchase Intention Of Environmentally-Friendly Electrical Products In Anambra, Nigeria", Journal of Economics and Sustainable Development, Vol. 8, (Issue 22), pp 98-112 |
| 13 | Adeola A. Ayodele, Chioma D. Ifeanyichukwu. (2016, September), "Factors Influencing Smartphone Purchase Behaviour Among Young Adults In Nigeria", International Journal of Recent Scientific Research, Vol. 7, (Issue 9), pp 13248-13254 |
| 14 | Adeola A. Ayodele, Esiti, B.G.. (2016, November), "PREDICTIVE INDICATORS OF CUSTOMER LOYALTY IN THE NIGERIAN GSM MARKET", Unknown Journal or Publisher, Vol. -4, (Issue -7), pp 15-32 |
| 15 | Adeola A. Ayodele, A.E. Panama. (2016, ), "Predictors Of Consumer Patronage Of Street Food Vendors In A Typical Developing Economy Context", Journal of Developing Country Studies, Vol. 6, (Issue 11), pp 105-119 |
| Dissertations | |
| 1 | Adeola A. Ayodele, Anayo D. Nkamnebe. (2021, April), "Consumption Values And Sustainable Street Food Patronage: The Moderating Effect Of Selected Socio-demographic Factors". |
| Conference Papers | |
| 1 | Adeola A. Ayodele, Mbamalu Euphemia Ifunanya. (2023, October), "Building an entrepreneurial university in a typical developing Economy: Imperatives, Challenges and Future Trends", National Institute of Marketing Educators conference 2023 |
| 2 | Olafare, Abolaji Sulaimon, Adeola A. Ayodele, Nwosu Kanayo Chike. (2023, October), "Below-the-line Promotion and Consumer Choice Decision among telecommunication subscribers in a typical emerging market", National Institute of Marketing Educators conference 2023 |
| 3 | Adeola A. Ayodele, Nwosu Kanayo Chike. (2023, March), "Consumption values and street food patronage behaviour in a typical developing economy", Covenant University Centre for Entrepreneurial Development, pp 25, Track 3: Multidisciplinary Practices and Sustainable Entrepreneurship, Number 38 |
| 4 | Adeola A. Ayodele. (2023, March), "Exploring the role of social media marketing in promoting sustainable development goals (SDGs) among small businesses in developing countries", Covenant University Centre for Entrepreneurial Development, pp 31, Track 3: Multidisciplinary Practices and Sustainable Entrepreneurship, Number 49 |
| 5 | Adeola A. Ayodele, Anayo D. Nkamnebe. (2021, September), "Applying the Extended Theory of Planned Behaviour to Predict Street Food Patronage Behaviour: A Literature Review", Afri-Springer Concept Limited Rd 14 House 20 Udoka Housing Estate Awka, pp 1438 – 1456, Track 17: Customer Satisfaction and Service Delivery NUMBER 101 |
| 6 | E.C, Ezenwafor; BG, Esiti; AA, Ayodele. (2019, March), "Self Service Technology And Customer Loyalty In The Nigerian Retail Banking Industry ( #rd International Conference On Entrepreneurship, Covenant University, Ota Nigeria)", |
Academic Leadership Qualities
| Editorships | |
|---|---|
| 1 | Editor, "International journal of smart education and urban society" (October, 2023) |
| 2 | Editor, "International journal of digital strategy, governance and business transformation" (October, 2023) |
| Reviewerships | |
| 1 | Reviewer, ""IMPACT OF ENTREPRENEURIAL ORIENTATION ON THE PERFORMANCE OF SMALL SCALE POULTRY FARMS IN KWARA STATE" (March, 2023) |
| 2 | Reviewer, "Paralysis By Inertia ‘Like’ Habit in Social Networking Services: Tendency to Answer Loyalty Questions in Marketing Surveys SAGE Open" (June, 2022) |
| 3 | Reviewer, "Health Appeals of Chinese Medicinal Cuisine Promotion" (June, 2022) |
| 4 | Reviewer, "Drivers of Female Entrepreneurship and Value Creation." (May, 2021) |
| 5 | Reviewer, "The Ecosystem of Fintech Companies in India: A Futurist Perspective" (September, 2021) |
| 6 | Reviewer, "Humanizing Technology: A sensitized approach of teaching Literature" (August, 2021) |
| 7 | Reviewer, "Consumers’ preference for sustainable chicken eggs’ attributes: A study in Brazil" (December, 2021) |
| 8 | Reviewer, "Consumers’ preference for sustainable chicken eggs’ attributes: A study in Brazil" (December, 2021) |
| Examinerships | |
| 1 | Examiner, "Doctoral Oral Final Defense" (March, 2022). Completed External Exam |
| 2 | Examiner, "Brand Equity and Customer Satisfaction Among GOTv Subscribers in Awka-South LGA" (May, 2021 to February, 2023). Completed Internal-Internal Exam |
| Contributions to the University/Society | |
| 1 | Market Research Consultant, "Veat Motors Limited" (February, 2023) |
| 2 | Secretary, "Department of Marketing Nnamdi Azikiwe university Awka Nigeria" (May, 2023) |
| 3 | Conference Secretary, "Department of Marketing International conference 2023" (October, 2023) |
| 4 | International Examination Moderator, "West African Examination Council" (June, 2023) |
| 5 | Research Manager (volunteer), "African Social Enterprises Workshop (ASEW) Manchester, United kingdom" (July, 2023) |
| 6 | Member, "Nnamdi Azikiwe university Awka Faculty of Management Sciences International collaborations and Linkages committee" (November, 2022) |
| 7 | Member, "Faculty of Managemen Sciences international collaborations and Linkages committee" (November, 2022) |
| 8 | Member, "Nnamdi Azikiwe University, Faculty of Management Sciences Endowment Fund Committee" (November, 2022) |
| 9 | Member, "Nnamdi Azikiwe University, Faculty of Management Sciences Alumni Linkage and External Relations Committee" (November, 2022) |
| 10 | Market Research Consultant, "Roema Mutlti-services Limited Ota Ogun State" (May, 2022) |
| 11 | Secretary/Member, "Nnamdi Azikiwe University, Department of Marketing Examination Result Recalculation/Recomputation Committee" (April, 2021) |
| 12 | Member, "Nnamdi Azikiwe University, Faculty of Management Sciences Space Allocation Committee" (April, 2021 to October, 2022) |
| 13 | Regular Undergraduate Programme Coordinator, "Nnamdi Azikiwe University, Department of Marketing" (October, 2021) |
| 14 | Secretary, "Nnamdi Azikiwe University, Department of Marketing Examination Result Management Committee" (June, 2019) |
Membership of Professional/Relevant Bodies
| 1 | Full Member, "The Academy of Management Nigeria" - 21115 (member since 2021), https://www.tamn-ng.org/ |
| 2 | Associate Member, "Institute of Strategic Management of Nigeria" - ISMN/10/2011/AS6595 (member since 2011), https://ng.ismng.org/ |
| 3 | Associate Member, "Institute of Customer Relationship Management Nigeria" - 01417 (member since 2011), https://www.directory.org.ng/directory_institute_of_customer_relationship_management_icmn |
| 4 | Life Member, "Administrative Staff College of Nigeria" - AN/CSC/PERS/REC.55/079 (member since 2011), http://ascon.gov.ng/ |
Relevant Events Attended
| Conferences | |
|---|---|
| 1 | "Entrepreneurship and Sustainable Development in the 21st Century", (Covenant University, Ota Nigeria), 22nd March, 2023 to 24th March, 2023; Physical |
| 2 | "6th Covenant University International Conference on Entrepreneurship", (Covenant University, Ota Nigeria), 22nd March, 2023 to 24th March, 2023; Physical |
| 3 | "Research and Innovation Conference", (Afe Babalola University Ad Ekiti), 19th May, 2022 to 20th May, 2022; Physical |
| 4 | "The Academy of Management Nigeria National Conference and Annual General Meeting", (The Academy of Management Nigeria), 21st September, 2021 to 24th September, 2021; Rivers State University Port Harcourt, Nigeria |
| Workshop | |
| 1 | "Media Marketing and Communication Management", (Advertising Regulatory Council of Nigeria), 6th September, 2023 to 7th September, 2023; Villa Toscana Enugu Nigeria |
| Other Events | |
| 1 | "International Conference On Entrepreneurship", (Covenant University, Ota Nigeria), 25th March, 2020 to 27th March, 2020; Virtual |
| 2 | "3rd International Conference On Entrepreneurship", (Covenant University, Ota Nigeria), 20th March, 2019 to 22nd March, 2019; Ota, Nigeria |
| 3 | "Emerging Entrepreneurs' Workshop", (Covenant University, Ota Nigeria), 20th March, 2019 to 20th March, 2019; Ota, Nigeria |
| 4 | "The Academy Of Management Nigeria Annual National Conference", (The Academy of Management Nigeria), 24th October, 2018 to 25th October, 2018; Abuja, Nigeria |
| 5 | "Social Entrepreneurship Colloquium", (University of Pretoria, South Africa), 30th July, 2018 to 1st August, 2018; Pretoria, South Africa |
| 6 | "2nd International Conference On Entrepreneurship", (Covenant University, Ota Nigeria), 13th June, 2018 to 15th June, 2018; Ota, Nigeria |
| 7 | "19th International Academy Of African Business And Development Conference", (International Academy of African Business and Development), 15th May, 2018 to 17th May, 2018; University of South Africa, Durban |
| 8 | "Workshop On Academic Writing And Publishing", (Enago Academy), 15th December, 2017 to 15th December, 2017; Nnamdi Axikiwe University Awka Nigeria |
| 9 | "International Conference On African Entrepreneurship And Innovation For Sustainable Development", (Faculty of Management Sciences, Nnamdi Azikiwe University), 26th July, 2017 to 29th July, 2017; Awka Nigeria |