Dr. Chioma Dilichukwu Ifeanyichukwu
Dr. Chioma Dilichukwu Ifeanyichukwu is a SENIOR LECTURER in MARKETING Department, Faculty Of Management Sciences in Nnamdi Azikiwe University
|  |
Staff Profile
Experienced Lecturer and research scholar with a demonstrated history of working in the higher education industry. Skilled in Marketing, sales and entrepreneurship with research interests in consumer behaviour, marketing communications, sustainability marketing, internet marketing and digital marketing. Recognized for excellence in teaching and engaging students in meaningful learning experiences as evidenced in my award of Best Lecturer of the year (2019). Acknowledged for academic excellence and potential in pursuing advanced degrees, receiving prestigious scholarships to support my educational journey as proven in the scholarships received for my Masters and Ph.D programs. Received the award for the best student graduating with a FIRST CLASS HONOURS degree in Marketing (2011) with a CGPA of 4.65/5.00. Recognized and awarded by the professional body of Marketing in Nigeria; National Institute of Marketing as the Best student in 2010. Published in several international journals inclusive of Emerald and springer publishers.
Personal Information
Email: | |
Phone: | |
Address: | Marketing, Faculty Of Management Sciences, Nnamdi Azikiwe University, Awka. |
Faculty/Unit: | FACULTY OF MANAGEMENT SCIENCES |
Department/Sub-Unit: | MARKETING |
Social Profiles
Academic Qualifications
| Degrees / Basic Certificates | |
|---|---|
| 1 | Nnamdi Azikiwe University Awka. (Doctor of Philosophy, April, 2021) October, 2016 to April, 2021 Ph.D In Marketing Marketing |
| 2 | Nnamdi Azikiwe University Awka. (Master Degree, February, 2016) October, 2012 to February, 2016 M.Sc In Marketing Marketing |
| 3 | Nnamdi Azikiwe University Awka. (Bachelor Degree, July, 2011) October, 2007 to July, 2011 B.Sc Marketing |
| 4 | Girls Secondary School Awka. (SSCE, August, 2008) September, 2001 to July, 2006 WAEC |
Relevant/Working Experience
| 1 | Member, NAU Quality Assurance Committee member June, 2021 to Present |
| 2 | Chairman, Result upload Taskforce, Department of Marketing March, 2021 to Present |
| 3 | Member, Pita Ejiofor Frontier lecture Committee, Faculty of Mgt Sciences January, 2021 to Present |
| 4 | Lecturer I, Nnamdi Azikiwe University Awka October, 2020 to October, 2022 |
| 5 | Exam Officer/cordinator for CEP, Department of Marketing, NNamdi Azikiwe University Awka January, 2019 to February, 2020 |
| 6 | CEP programme Cordinator and Exam Officer, Department of Marketing April, 2017 to Present |
| 7 | Lecturer II, Nnamdi Azikiwe University Awka February, 2017 to October, 2020 |
| 8 | Exam Officer/cordinator for CEP, Department of Marketing, NNamdi Azikiwe University Awka January, 2017 to March, 2018 |
| 9 | Class Adviser, Department of Marketing June, 2016 to September, 2017 |
| 10 | Assistant Lecturer, Nnamdi Azikiwe University Awka February, 2016 to February, 2017 |
| 11 | ICT officer, Nnamdi Azikiwe University Awka January, 2016 to Present |
| 12 | Graduate Assistant, Nnamdi Azikiwe University Awka March, 2013 to February, 2016 |
Creative Output
| Books | |
|---|---|
| 1 | Ifeanyi Okoli; Chioma Dili Ifeanyichukwu; Clara Anugwu-Anikwe. (2023, April) ENTREPRENEURSHIP IN NIGERIA: Concepts and Processes SCOA heritage publishers |
| 2 | Chioma Ifeanyichukwu, Vincent Aghara, Promise Oparah. (2021, April) Modern Marketing: Principles And Management Fab Educational books |
| Book Chapters | |
| 1 | Chioma Ifeanyichukwu. (2021, April) Enterprise Succession Planning Fides Media Okpuno |
| 2 | Chioma Ifeanyichukwu. (2021, April) Consumer Behaviour And Entrepreneurship Fides Media Okpuno |
| 3 | Ifeanyichukwu Chioma. (2020, December) Towards A Healthy Life For The Sub Saharan African Women Palgrave Macmillian, pp 61-71 |
| Journal Articles | |
| 1 | Chioma Ifeanyichukwu, King Carl Tornam Duho, Carine Charlie Senan Bonou. (2023, August), "Exploration of Apprenticeship and Business Succession Models in Nigeria, Ghana and the Benin Republic: A Cross-Case Analysis of Selected Ethnic Groups", Casebook of Indigenous Business Practices in Africa, Vol. 1, (Issue 1), pp 17-44 |
| 2 | Chioma Dili Ifeanyichukwu. (2022, December), "The Effect of Cultural Factors on Sustainable Food Consumption in Nigeria", Innovations, Vol. 71, (Issue 1), pp 186-195 |
| 3 | Chioma Dilichukwu Ifeanyichukwu, Chukwudi Ireneus Nwaizugbo. (2020, January), "Exploring Critical Factors Influencing Sustainable Food Consumption: A Conceptual Review", European American Journals, Vol. 8, (Issue 1), pp 32-42 |
| 4 | Chioma Dili Ifeanyichukwu. (2020, December), "Towards a Healthy Life for the Sub-Saharan African (SSA) Women", Palgrave macmillian |
| 5 | Ifeanyichukwu, C.D ; Nwaizugbo I.C. (2020, October), "Determinants Of Sustainable Food Consumption:Evidence From Nigeria", Mary Ann Libert Publishers, Vol. 13, (Issue 3), pp 136-140, Sustainability:The Journal of Record |
| 6 | Ifeanyichukwu Chioma, Nwaizugbo Chukwudi, Subarsyah Subarsyah, Yusep Ikrawan. (2020, September), "FOOD SECURITY AND SUSTAINABLE FOOD CONSUMPTION IN NIGERIA", International Journal of Innovation, Creativity and Change, Vol. 13, (Issue 12) |
| 7 | Chioma Ifeanyichukwu, Nwaizugbo Chukwudi. (2019, December), "The Effect Of Socio-Economic Factors On Sustainable Food Consumption In Developing Economies", British Journal of Marketing Studies, Vol. 7, (Issue 7), pp 13-19, Published by ECRTD UK |
| 8 | Chioma Ifeanyichukwu Dilichukwu, Aghara NO Vincent. (2019, March), "Effect Of Humour In Advertising Of ‘yellow Goods’ On Consumer Purchase Decision In Awka.", International Journal of Multi Dimensional Research, Vol. 7, (Issue 3), pp 122-134 |
| 9 | Promise C Oparah, AU Amah, Chioma D Ifeanyichukwu, V Aghara, Emmanuel Ndubisi. (2018, July), "Service Quality: An Empirical Study Of Expectations Versus Perception Of National Health Insurance Scheme Enrollees In Federal Universities In South East, Nigeria", International Journal of Academic Research in Economics and Management Sciences, Vol. 7, (Issue 3), pp 149-165 |
| 10 | Vincent N. O. Aghara ,Ireneus C. Nwaizugbo , Promise C. Oparah ,Chioma D. Ifeanyichukwu. (2018, July), "Sales Promotion As A Leverage Strategy For Improving Sales And Profitability In Alcohol Beverage Industry (A Study Of Nigeria Breweries Plc.)", International Research Journal of Management, IT & Social Sciences, Vol. 5, (Issue 4), pp 18-25 |
| 11 | Chioma Ifeanyichukwu; Abude Peter. (2018, March), "The Role Of Sensory Marketing In Achieving Customer Patronage In Fast Food Restaurants In Awka", International Research Journal of Management, IT & Social Sciences, Vol. 5, (Issue 2), pp 155-163 |
| 12 | Chioma Ifeanyichukwu. (2016, June), "Shopping Orientations And Online Shopping : An Analysis Of Online Shoppers In Nigeria", International Journals of Multi Dimensional Research, Vol. 4, (Issue 6), pp 199-205 |
| 13 | Nwaizugbo Ireneus, Chioma Ifeanyichukwu. (2016, March), "Understanding Consumers Behaviour Towards Online Shopping : A Study Of Online Shoppers In Anambra State", International Journal of sales, Retailing and Marketing, Vol. 5, (Issue 2), pp 28-38 |
| 14 | Chioma Dilichukwu Ifeanyichukwu. (2016, July), "Demographic Variables And Internet Shopping In Nigeria", International Research Journal of Management, IT & Social Sciences, Vol. 3, (Issue 7), pp 61-66 |
| 15 | Chioma Dilichukwu Ifeanyichukwu. (2016, September), "Effect Of Celebrity Endorsements On Consumers Purchase Decision In Nigeria", International Research Journal of Management, IT & Social Sciences (IRJMIS), Vol. 3, (Issue 9), pp 103-110 |
| 16 | Adeola Ayodele, Chioma Ifeanyichukwu. (2016, September), "Factors Influencing Smartphone Purchase Behavior Among Young Adults In Nigeria", International Journal of Recent Scientific Research,, Vol. 7, (Issue 9), pp 13248-13254, |
| 17 | Okeke T.C; Ifeanyichukwu C.D, Abude Peter, Nwokorie. (2015, January), "Effects Of Packaging On Consumer Purchase Behaviour", De academia International Journal, Vol. 1, (Issue 1) |
| 18 | Ifeanyichukwu chioma, Nwaizugbo Ireneus, Abude Peter. (2015, January), "Determinants Of Consumer Online Shopping Behaviour In Awka", Global Institute for Research and Development, Vol. 3, (Issue 1) |
Academic Leadership Qualities
| Supervisions | |
|---|---|
| 1 | "Effect of Relationship Marketing on customer loyalty in the banking industry (A study of Selected Commercial banks in Anambra State)" (2023). Ongoing Masters project by Aronu Chidimma Imelda (2018446005F) |
| 2 | "The Effect of servitization on customer loyalty in indigenous cable manufacturing firms in Anambra state." (2023). Ongoing Masters project by Okeke Shedrack (2018446001F) |
| Editorships | |
| 1 | Editor, "International Journal of Research Publications" (November, 2022) |
| 2 | Editor, "International Journal In Management & Social Science" (November, 2022) |
| Examinerships | |
| 1 | Examiner, "Masters internal-internal" (October, 2019 to February, 2023). Completed Internal-Internal Exam |
| Contributions to the University/Society | |
| 1 | Secretary, 2022 Mothering sunday planning committee, "St John the Divine Anglican church Awka" (January, 2022 to April, 2022) |
| 2 | Member, NAU Quality Assurance Committee, "NNamdi Azikiwe University Awka" (January, 2021 to July, 2023) |
| 3 | Member and representative in my Dept, "NAU Quality Assurance Committee" (June, 2021) |
| 4 | Collation Officer, "Independent National Electoral Committee" (February, 2019 to March, 2019) |
| 5 | Collation Officer, "Independent National Electoral Committee" (March, 2019 to April, 2019) |
| 6 | Collation officer, "Federal Republic of Nigeria" (February, 2019 to May, 2019) |
| 7 | Collation Officer, "Independent National Electoral Commission" (March, 2018 to June, 2019) |
| 8 | Member, "Faculty of Mgt Sci examination Misconduct Committee" (February, 2018 to March, 2020) |
| 9 | Member, "Member, Faculty Library and ICT committee" (January, 2018 to March, 2020) |
| 10 | Member, "Member, Faculty of Mgt Sciences Alumni Relations Committee" (January, 2018 to March, 2020) |
| 11 | Welfare Committee, "RCCG" (June, 2017 to August, 2020) |
| 12 | Departmental ICT officer, "Nnamdi Azikiwe University Awka" (January, 2016) |
| 13 | Secretary, "Faculty of Mgt Sciences Colloquia and Round Table Committee" (March, 2016 to February, 2018) |
| 14 | Member, "Faculty Alumni Linkage Committee" (March, 2016 to January, 2018) |
| 15 | Member, "Faculty Library and ICT committee" (March, 2016 to February, 2018) |
| 16 | Worker, "Reedeemed Christian church of God" (January, 2015) |
Membership of Professional/Relevant Bodies
| 1 | Associate Member, "National Institute of Marketing of Nigeria" - N007/30848 (member since 2016), http://www.nimn.org |
| 2 | Full Member, "Africa International Business (AIB SSA)" (member since 2016), http://aib.org |
| 3 | Associate Member, "Institute of Strategic Management of Nigeria" - ISMN/02/2013/A23145 (member since 2013), http://www.ismn.org |
| 4 | Graduate Member, "National Institute of Management" - 190578 (member since 2012), https://nim.org |
Relevant Events Attended
| Other Events | |
|---|---|
| 1 | "AIB Conference", (African International Business), 2nd August, 2019 to 7th August, 2019; Kwame Nkrumah University, Accra, Ghana |
| 2 | "Faculty Of Management Sciences International Conference", (Faculty of Management Sciences), 22nd October, 2016 to 23rd August, 2021; Nnamdi Azikiwe University Awka |
| 3 | "Workshop For Women In Academics", (National Institute of Management), 23rd August, 2016 to 23rd August, 2016; Owerri |
| 4 | "AIB International Conference", (AIB), 17th August, 2016 to 19th August, 2016; Lagos Business School |
| 5 | "Marketing As Of Today", (NIMN), 23rd May, 2016 to 23rd May, 2016; Awka |
| 6 | "IAABD International Conference", (IAABD), 20th April, 2016 to 23rd April, 2016; Arusha, Tanzania |
| 7 | "Proficiency In Management", (NIM), 23rd August, 2012 to 23rd August, 2012; Port Harcourt |
| 8 | "Marketing Concerns In Different Economic Sectors", (NIMN National Institute of Marketing of Nigeria), 23rd August, 2011 to 23rd August, 2011; Lagos |
| 9 | "Universal Mandatory IT Training", (Afri hub), 23rd January, 2010 to 23rd June, 2010; Unizik Awka |