Dr. Obinna Christian Ojiaku
Dr. Obinna Christian Ojiaku is a READER in MARKETING Department, Faculty Of Management Sciences in Nnamdi Azikiwe University
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Staff Profile
Dr. Obinna Christian Ojiaku is a lecturer and researcher with the Department of Marketing, Nnamdi Azikiwe University, Awka. His research interest is in the domains of consumer behaviour, digital business and marketing (computational marketing), sales management, entrepreneurship and business development, and marketing analytics. His works have been published in the Journal of Global Entrepreneurship Research, Global Business Review, Management Science Letters among others. He has attended both local international conferences. Dr. Obinna Ojiaku is passionate about development and solving problems. He is idealistic and works best with team and can perform under-pressure. He has great leadership and entrepreneurial ability.
Dr. Obinna Ojiaku is a Christian and Married to Mrs. Mispar Ogechukwu Ojiaku and they are both blessed with three sons.
Personal Information
Email: | |
Phone: | |
Address: | Marketing, Faculty Of Management Sciences, Nnamdi Azikiwe University, Awka. |
Faculty/Unit: | FACULTY OF MANAGEMENT SCIENCES |
Department/Sub-Unit: | MARKETING |
Social Profiles
Academic Qualifications
| Degrees / Basic Certificates | |
|---|---|
| 1 | Nnamdi Azikiwe University, Awka. (Doctor of Philosophy, March, 2020) January, 2012 to August, 2019 Ph.D Marketing |
| 2 | Nnamdi Azikiwe University, Awka. (Master Degree, December, 2010) December, 2008 to December, 2010 M.Sc Marketing |
| 3 | Nnamdi Azikiwe University, Awka. (Bachelor Degree, September, 2005) September, 2001 to December, 2005 B.Sc Marketing |
| Other / Relevant Certificates | |
| 1 | Google Digital Skills for Africa (April, 2020) March, 2020 to April, 2020 Course Certificate Digital Marketing |
| 2 | University Of Virginia (offered Through Coursera) (November, 2016) October, 2016 to November, 2016 Course Certificate Marketing Analytics |
Relevant/Working Experience
| 1 | Senior Lecturer, Nnamdi Azikiwe University, Awka October, 2020 to Present |
| 2 | PG coordinator, Nnamdi Azikiwe University, Awka September, 2020 to Present |
| 3 | Regular Programme Coordinator, Nnamdi Azikiwe University, Awka September, 2018 to September, 2021 |
| 4 | Lecturer I, Nnamdi Azikiwe University, Awka October, 2017 to October, 2019 |
| 5 | Lecturer II, Nnamdi Azikiwe University, Awka October, 2015 to October, 2017 |
| 6 | Diploma Programme Coordinator, Nnamdi Azikiwe University, Awka April, 2014 to August, 2016 |
| 7 | Assistant Pension Officer, Premium Pension Limited October, 2009 to December, 2012 |
Creative Output
| Books | |
|---|---|
| 1 | Onuoha Onyekachi, Ojiaku Obinna C. (2018, August) Joint University Preliminary Examination Board (JUPEB) Accounting Study Material |
| Book Chapters | |
| 1 | Ojiaku Obinna C. (2023, May) FEASIBILITY STUDY & MARKETING PROBLEMS IN ENTREPRENEURSHIP |
| 2 | Ojiaku, O.C. (2021, October) Marketing Problems of Entrepreneurs Fides Media Ltd, In Innovative Concepts in Entrepreneurship, Obidile et al edited., pp 159 - 165 |
| 3 | Aghara, V. N. O, Kalu, I. N., Ojiaku, O. C.. (2020, August) Mobile Marketing - An Entrepreneurial Perspective Career Publishers, In Entrepreneurial Marketing: Festschrift in Honour of Prof. Ayam V. Anyanwu, Gazie et al. edited, pp 231-244 |
| 4 | Ojiaku Obinna C, Oparah P.C.. (2018, September) MARKETING & ENTREPRENEURSHIP FAB Educational Books |
| Journal Articles | |
| 1 | Obinna C. Ojiaku; Ezenwafor Ebuka, Aihie Osarenkhoe. (2024, January), "Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country context", International Journal of Technology Marketing, Vol. 18, (Issue 1), pp 113-135 |
| 2 | Ojiaku Obinna C, Egwuatu Chidebe Edwin, Nwaizugbo Ireneus C. (2023, September), "Effect of environmental values on ecotourism visit intention: Evidence from a sub-saharan African context", International Journal of Management,Accounting, and Economics, Vol. 10, (Issue 9), pp 697-715 |
| 3 | Obinna Christian Ojiaku, Ifunanya Euphemia Mbamalu, Nwosu Kanayo Chike. (2023, May), "Effect of salesperson’s service behaviour on sales performance in the b2b context in Nigeria", European Journal of Management and Marketing Studies |
| 4 | Ojiaku Christian, Chidirim Ngozi, Peter Abude, Aghara NO Vincent. (2023, May), "Mobile Banking Service Quality and Customer Retention among Commercial Banks’ Customers: An Empirical Evidence from Southeast Nigeria", Asian Journal of Economics, Business and Accounting, Vol. 23, (Issue 14), pp 45-56 |
| 5 | OLISE, Moses C; EKEH, Angela Raluchukwu; OJIAKU, Obinna Christian. (2023, June), "Sustainable Marketing Practices and Patronage Behavior of iPhone 13 Smart Phone.", INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), Vol. 7, (Issue 5), pp 1473-1482 |
| 6 | Ojiaku O.C, Abude, P.. (2023, June), "PREDICTING THE EFFECT OF SERVITIZATION ON CUSTOMER LOYALTY: EMPIRICAL EVIDENCE FROM EMERGING ECONOMY CONTEXT", International Journal of Business Reflections, Vol. 4, (Issue 1), pp 1-21 |
| 7 | Anayo D Nkamnebe, Obinna Christian Ojiaku. (2023, June), "We Deserve What We Get: The Roles of Reasons and Just-World-Belief in Explaining Sustainable Clothing Consumption Values-Actions Gap", Business Research Proceedings, Vol. 10, (Issue 10), pp 1-1 |
| 8 | Nkechi C Ojiagu, Obinna Christian Ojiaku, Anayo D Nkamnebe. (2022, August), "Will shoppers adopt online group buying? Understanding Predictors of consumers’ intention to adopt online group buying in a typical sub-Saharan African context", Int. Journal of Business Science and Applied Management, Vol. 17, (Issue 3) |
| 9 | Ebizie, Promise I., Nkamnebe, Anayo D,. and Ojiaku, Obinna C.. (2022, July), "Factors Influencing Cryptocurrency Adoption Among Nigerian University Fintech Entrepreneurs: An UTAUT perspective", European-American Journals, Vol. 10, (Issue 3), pp 25-37 |
| 10 | Onuorah, C.P., Ojiaku, O.C., Olise, M.C.. (2022, September), "Effect of social media marketing on customer brand engagement in the banking industry: evidence from an emerging economy", Management & Marketing Journal, Vol. 20, (Issue 2), pp 125-140 |
| 11 | Ojiaku O. C., Mbamalu, I. Nwosu, K. C.. (2022, October), "Customer Experience Management and Customers' Commitment: Evidence from the Church Parishioners in Nigeria", International Journal of Advances in Engineering Sciences and Applied Mathematics, Vol. 4, (Issue 10), pp 932-947 |
| 12 | Nkechi C Ojiagu, Obinna Christian Ojiaku, Ebizie, P. I. (2022, December), "Predictors of Group Buying Website Adoption Intention among Civil Servants in Nigeria: Perspectives of Task-Technology Fit", Nigerian Academy of Management Journal, Vol. 17, (Issue 3), pp 139-146 |
| 13 | Okoye, K. U., Ojiaku, O. C., Ezenyilmba, E. U. (2021, September), "Perceived risk and online purchase intention for shopping goods: Evidence from an emerging country context", Quest Journals Journal of Research in Business and Management, Vol. 9, (Issue 9), pp 1-10 |
| 14 | Obinna C. Ojiaku, Promise Ebizie, Philip A. Nwankwo. (2021, July), "Online Advertising And Online Shopping Behaviour: Perspectives Of Uses And Gratification Theory", Unknown Journal or Publisher, Vol. 9, (Issue 7), pp 296-302 |
| 15 | Obinna Christian Ojiaku, Nkechi C. Ojiagu, Obianuju E. Agbasi. (2020, August), "Collaborative Entrepreneurship, Diversity Management, And Entrepreneurial Performance Of Small And Medium Scale Firms In Nigeria", Goodwoood, Vol. 2, (Issue 2), pp 131-144 |
| 16 | Ojiaku, O. C., Nwatu, B.C., Aghara, V.N.O. (2019, October), "Using the DART model of value Co-creation to predict customer loyalty in pension fund administration in Nigeria", British Journal of Management and Marketing Studies, Vol. 2, (Issue 3), pp 13-26 |
| 17 | Ojiaku, O. C., Nkamnebe, A. D., Nwatu, B. C. (2019, September), "Effect of ‘Webcare’ on Students’ Online Review Intention: Implications for Customers’ Purchase Intention", Nigerian Academy of Management Journal, Vol. 14, (Issue 2), pp 79-90 |
| 18 | Vincent NO. Aghara, Ogwo E. Ogwo, Obinna C. Ojiaku. (2019, April), "Analysis Of Customers Acquisition Behaviour Of Multiple SIM Networks Among University Lecturers In Southeast Nigeria", Macrothink Institute, Vol. 7, (Issue 1), pp 78-88 |
| 19 | Ojiaku, Obinna C Nkamnebe, Anayo D Nwaizugbo, Ireneus C Nwaizugbo. (2018, October), "Determinants Of Entrepreneurial Intentions Among Young Graduates : Perspectives Of Push-pull-mooring Model", Journal of Global Entrepreneurship Research, Vol. 8, (Issue 24), pp 1-17 |
| 20 | Aghara, V.N.O., Ojiaku, O.C., Oparah, P.C. (2018, January), "Effect of Federal Government Policy on Nigerian exporters", NG - Journal of Social Development, Vol. 7, (Issue 1), pp 82-89 |
| 21 | OLISE Moses C, OJIAKU Obinna Christian. (2018, January), "Effects of product quality on customer satisfaction: a review of manufacturing company’s performance in Anambra state", International Journal of Business & Law Research, Vol. 6, (Issue 1), pp 39-47 |
| 22 | Obinna C. Ojiaku, Aihie Osarenkhoe. (2018, June), "Determinants Of Customers’ Brand Choice And Continuance Intentions With Mobile Data Service Provider: The Role Of Past Experience", SAGE, Vol. 16, (Issue 1), pp 1-16 |
| 23 | Ojiaku Obinna Christian, Achi Benson E, Aghara Vincent O. (2018, August), "Cognitive-affective Predictors Of Green Purchase Intentions Among Health Workers In Nigeria", Growing Science, Vol. 8, pp 1027-1038 |
| 24 | Ojiaku, Obinna C, Nwatu, Chibuike B, Nwachi, Lilain. N. (2017, June), "Attitude Of Youths Towards News Media Listenership In Southeast Nigeria", IOSR Journal of Business and Management, Vol. 19, (Issue 6), pp 73-79, IOSR Journal of Business and Management (IOSR-JBM) |
| 25 | Ojiaku, O. C., Nkamnebe, A. D. (2017, October), "The Impact of Online Consumer Review on Patronage Intention towards Internet Retailers in Nigeria", Nigerian Academy of Management Journal (Conference Edition), Vol. 12, (Issue 2), pp 99-109 |
| 26 | Ojiaku, Obinna C., Aghara, Vincent O. and Ezeoke Obianuju L. (2017, June), "EFFECT OF RELATIONSHIP MARKETING AND RELATIONSHIP MARKETING PROGRAMS ON CUSTOMER LOYALTY", International Journal of Business and Management Review, Vol. 5, (Issue 5), pp 58-71 |
| 27 | Obinna C. Ojiaku, Aihie Osarenkhoe and Daniella Fjellström. (2017, June), "Determinants Of Customers’ Intention To ‘Port’ Mobile Phone Numbers In Times Of Proliferating Use Of Multi-Sims", International Journal of Applied Business and Economic Research, Vol. 15, (Issue 22), pp 621-644 |
| 28 | Ojiaku, O.C., & Nkamnebe, A.D.. (2017, September), "The Impact of online consumer review on patronage intentions towards internet retailers in Nigeria", 11th TAMN conference proceedings, N.A.U, Awka, Anambra State, Nigeria |
| 29 | Titus Chukwuemezie Okeke, Promise Opara, Obinna C Ojiaku. (2015, June), "Assessing Demographic Variations In Consumers ’ Usage Of E-Banking Services", Innovative Journal, Vol. 3, (Issue 6), pp 9-14, Journal of Business Management and Economics |
| 30 | Obinna C. Ojiaku, Moses C. Olise, Nwankwo Philip Abuchi. (2015, June), "Customers’ Expectation and Services Performance in Pension Fund Administration (PFA) in Southeast Nigeria", Business and Economic Research, Vol. 5, (Issue 2), pp 191-206 |
| Dissertations | |
| 1 | Ojiaku Obinna C. (2019, August), "Electronic Word-of-Mouth, Management Response, and Customers’ Behavioral Intentions towards Internet Retailers: An Experimental Study of Nnamdi Azikiwe University Students, Awka". |
| Conference Papers | |
| 1 | Nkamnebe A.D., Ojiaku, O. C.. (2023, March), "We deserve what we get: the roles of reasons and just-world-belief in explaining sustainable clothing consumption values-actions gap", |
| 2 | Ojiagu N. C., Ojiaku O. C., Ebizie, P. I. (2021, September), "Predictors of Group Buying Website Adoption Intention among Civil Servants in Nigeria: Perspectives of Task-Technology Fit", |
| 3 | Ojiaku O. C., Nkamnebe A. D., Nwatu B.C.. (2019, April), "Management response and customers’ behavioral intentions: Does appreciation count?", CMC |
| 4 | Ojiaku O. C., Nkamnebe A. D., Nwatu B. C.. (2018, October), "Effect of “Webcare” on students’ online review intention: implications for customers” purchase intention", TAMN |
| 5 | Ojiaku, O.C., & Aihie, O. (2017, February), "Determinants of customers’ brand choice and continuance intentions with mobile data service provider: The role of past experience", |
| 6 | Ojiaku, O.C., Nwaizugbo, I.C., Olise, M.C. (2016, May), "Factors Influencing customers’ intentions to ‘port’ mobile numbers in the Nigerian Mobile Telecommunications Industry", IAABD |
| 7 | Ojiaku O.C., Onuoha, O. C., Nkamnebe, A.D., & Ifeanyichukwu, C.D.,. (2016, May), "Understanding Consumers’ behavior towards online shopping: A study of online shoppers in Anambra State", |
| 8 | Ojiaku, O.C., & Olise, M.C. (2014, July), "Role of apprenticeship in entrepreneurship development in sub-sahara Africa", , pp 578-594 |
Academic Leadership Qualities
| Supervisions | |
|---|---|
| 1 | "Factors influencing Crypto-currency adoption among fIntech entrepreneurs" (2022). Completed Masters project by Ebizie Promise Ikechukwu |
| 2 | "Mobile banking application service quality and customer retention" (2023). Completed Masters project by Chidirim Blessing Ngozi |
| 3 | "Influence of branding on consumer purchase intention of indigeneous processed food" (2023). Completed Masters project by Eziechina Emmanuel Chijioke |
| 4 | "Supply Chain Management and Marketing Performance of SMEs" (2024). Completed Masters project by Obasi Miracle Ozioma |
| Grants | |
| 1 | Awardee: "Conference attendance intervention grant" (April, 2019 to April, 2019). Completed sponsored grant by TETFUND |
| Editorships | |
| 1 | Editor, "Nnadiebube Journal of Social Sciences" (June, 2023) |
| Reviewerships | |
| 1 | Reviewer, "Dynamics of online shopping focusing on electronic service quality, customer satisfaction and purchase behaviour intention in South African consumers" (January, 2023) |
| 2 | Reviewer, "Antecedents of customer bargain satisfaction in informal retail markets: insights from street shoppers in Lagos, Nigeria" (June, 2021) |
| 3 | Reviewer, "Government policies and entrepreneurship phases in emerging economies: Nigeria and South Africa" (December, 2018) |
| 4 | Reviewer, "Tourism potential of the confluence between river Niger and river Benue in Nigeria: implication for project finance" (January, 2018) |
| Examinerships | |
| 1 | Examiner, "Effect of livelihood diversification on poverty reduction among members of cooperatives" (September, 2019 to February, 2023). Completed Internal-External Exam |
| 2 | Examiner, "Accounting informative and stock price: evidence from quoted consumer goods mfg. firms" (October, 2019 to July, 2023). Completed Internal-External Exam |
| 3 | Examiner, "Servitization and customer loyalty in indigenous cable mfg. firms" (September, 2018 to February, 2023). Completed Internal-Internal Exam |
| 4 | Examiner, "Social media marketing and customer-brand engagement among commercial banks customer in Nigeria" (October, 2018 to November, 2022). Completed Internal-Internal Exam |
| 5 | Examiner, "Influence of cooperative societies on the well-being of staff among universities in Ekiti state, Nigeria" (September, 2018 to October, 2021). Completed Internal-External Exam |
| 6 | Examiner, "eCRM and customer loyalty in Nigeria Tourism sector" (October, 2017 to February, 2023). Completed Internal-Internal Exam |
| 7 | Examiner, "Asiedu Isioma P/ 2014406040P" (September, 2014 to November, 2022). Completed Internal-External Exam |
| 8 | Examiner, "Perceived risk and online purchase intentions for shopping goods among GenY and Z in Nigeria" (September, 2013 to October, 2021). Completed Internal-Internal Exam |
| 9 | Examiner, "Innovation practices and the performances of SMEs in Anambra State MSc Entrepreneurship" (October, 2020). Ongoing Internal-External Exam |
| 10 | Examiner, "Effect of digital banking on financial inclusion in Nigeria" (October, 2018). Ongoing Internal-External Exam |
| 11 | Examiner, "Customer satisfaction with transport service quality dimensions of mass transit operators in south-sout" (September, 2017). Ongoing Internal-Internal Exam |
| 12 | Examiner, "Financial Risk and Financial Performance of Deposit Money Banks (1994-2021)" (January, 2013). Ongoing Internal-External Exam |
| Contributions to the University/Society | |
| 1 | Head of Department, "Department of Marketing" (January, 2024) |
| 2 | Sub-Chairman, "Chair, Quality assurance sub-committee" (June, 2023) |
| 3 | Chairman, "Faculty of Management Science/CEP Teaching and Learning AID committee" (May, 2023) |
| 4 | Chairman, "FMS CEP students learning and teaching aid committee" (November, 2022) |
| 5 | Member, "FMS Examination monitoring committee" (November, 2022) |
| 6 | Member, "FMS PG students learning and teaching aid committee" (November, 2022) |
| 7 | Member, "FMS, International collaborations, and linkages committee" (October, 2022) |
| 8 | Member, "FMS, Alumni linkage committee" (June, 2021) |
| 9 | Collation Officer (Imo State Senatorial Bye-Election), "Independent National Electoral Commission" (May, 2020 to May, 2020) |
| 10 | Collation Officer (Presidential, National Assembly, State House, "Independent National Electoral Commission" (August, 2019 to August, 2019) |
| 11 | Member, "FMS, Library and ICT Management Committee" (June, 2018 to June, 2020) |
| 12 | Member, "FMS Students Advisory Committee" (June, 2018 to June, 2020) |
| 13 | Member, "FMS Alumni Relations Committee" (June, 2018 to June, 2020) |
| 14 | Member, "FMS International Conference Organizing Committee" (June, 2018 to June, 2020) |
| 15 | Chairman, "FMS International Conference Organizing Committee" (May, 2016 to May, 2018) |
| 16 | Member, "JUPEB Management Board" (June, 2016) |
| 17 | Member, "FMS Research Desk & Linkage Committee" (May, 2016 to May, 2018) |
| 18 | Member, "Faculty Environment and Sanitation Committee" (May, 2014 to April, 2016) |
Membership of Professional/Relevant Bodies
| 1 | Full Member, "The Academy of Management of Nigeria" (member since 2021), https://www.tamn.org |
| 2 | Full Member, "The Academy of Management of Nigeria" (member since 2021), https://www.tamn.org |
| 3 | Associate Member, "National Institute of Marketing of Nigeria" (member since 2002), https://.www.nimn.org |
Relevant Events Attended
| Conferences | |
|---|---|
| 1 | "12th TAMN Conference", (TAMN), 26th September, 2018 to 28th September, 2018; Abuja |
| 2 | "11th TAMN Conference", (TAMN), 23rd July, 2018 to 25th July, 2018; Awka |
| 3 | "18th IAABD Conference", (Atlanta, USA), 16th May, 2017 to 18th May, 2017; Atlanta |
| 4 | "17th IAABD Conference", (IAABD), 23rd May, 2016 to 25th May, 2016; Arusha, Tanzania |
| 5 | "FMS International Conference", (Faculty of Management Sciences), 14th July, 2014 to 14th September, 2021; Awka |