Prof. Chukwudi Ireneus Nwaizugbo

Prof. Chukwudi Ireneus Nwaizugbo is a PROFESSOR in MARKETING Department, Faculty Of Management Sciences in Nnamdi Azikiwe University

Prof. Chukwudi Ireneus Nwaizugbo

Staff Profile

I am a lecturer in the Department of Marketing, of the faculty of Management Sciences. I started my career as a lecturer at the University of Nigeria, Enugu Campus in 1992 and later transferred to Nnamdi Azikiwe University in 2010. I was promoted to Professor of Marketing 2013. I have contributed to knowledge development through journal publication, participation in academic discussion and contributed to community services.

Personal Information

Email:
Phone:
Address:
Marketing, Faculty Of Management Sciences, Nnamdi Azikiwe University, Awka.
Faculty/Unit:
FACULTY OF MANAGEMENT SCIENCES
Department/Sub-Unit:
MARKETING

Social Profiles

Chukwudi Nwaizugbo Chukwudi Nwaizugbo Google. Scholar

Creative Output

Journal Articles
1Ebuka Christian Ezenwafor, Adeola A Ayodele, Chukwudi Ireneus Nwaizugbo. (2021, April), "Social Media Marketing and Brand Loyalty Among Online Shoppers in Anambra State, Nigeria: Mediating Effect of Brand Awareness", Journal of Electronic Commerce in Organizations (JECO), Vol. 19, (Issue 3), pp 16-27
2Madumere Humphrey Ikenna, Cletus I Emeti, Agu Godswill Agu, Nwaizugbo Ireneus Chukwud. (2021, August), "The role of service empathy and assurance in building customer loyalty in the Nigerian road transport industry", Quantitative Economics and Management Studies (QEMS), Vol. 1, (Issue 2), pp 1-12
3Chibike Onyije Nwuba, Ireneus Chukwudi Nwaizugbo. (2020, September), "Agricultural marketing and financial empowerment of rural farmers in anambra state", ISSN (Online): 2455-3662 EPRA International Journal of Multidisciplinary Research (IJMR) - Peer Reviewed Journa, Vol. 6, (Issue 5), pp 369-383
4Chioma Dilichukwu Ifeanyichukwu, Ireneus Chukwudi Nwaizugbo. (2020, June), "Determinants of Sustainable Foods Consumption: Evidence from Nigeria", Sustainability, Vol. 13, (Issue 3), pp 136-140
5Ojiaku, Obinna Christian1 , Nwaizugbo, Ireneus Chukwudi1 & Nwatu, Basil Chibuike. (2020, May), "Using the DART Model of Value Co-Creation to Predict Customer Loyalty in Pension Fund Administration in Nigeria", Asian Journal of Economics and Business, Vol. 1, (Issue 2), pp 121-137
6Onyechi Leonard Uzoka, Ireneus Chukwudi Nwaizugbo, Ifeyinwa Gertie Uzoka. (2020, June), "Marketing Sustainable Home Grown School Feeding Programme in Anambra State: Model Building for Efficient Stakeholders’ Participation.", American International Journal of Business Management (AIJBM), Vol. 3, (Issue 6), pp 18-39
7Chioma Dilichukwu Ifeanyichukwu, Ireneus Chukwudi Nwaizugbo. (2019, December), "THE EFFECT OF SOCIO-ECONOMIC FACTORS ON SUSTAINABLE FOOD CONSUMPTION IN DEVELOPING ECONOMIES", British Journal of Marketing Studies (BJMS), Vol. 7, (Issue 7), pp 13-19
8Otika Udoka Stephen, Nwaizugbo Ireneus, Olise Chigbata Moses. (2019, May), "Entrepreneurial marketing practices and competitive advantage of small and medium size enterprises in Nigeria", European Journal of Business and Innovation Research, Vol. 7, (Issue 3), pp 1-30
9Nwaizugbo Ireneus Chukwudi, Uzoka Onyechi Leonard, Ahmed Momodu Bameyi. (2018, August), "POST HAZARD MARKET RECOVERY STRATEGY ON CONSUMER PATRONAGE OF BUSH MEAT IN NIGERIA", International Journal of Business and Management Review, Vol. 6, (Issue 7), pp 1-21
10Obinna C Ojiaku, Anayo D Nkamnebe, Ireneus C Nwaizugbo. (2018, June), "Determinants of entrepreneurial intentions among young graduates: perspectives of push-pull-mooring model", Journal of Global Entrepreneurship Research, Vol. 8, (Issue 1), pp 1-17
11Vincent NO Aghara, Ireneus C Nwaizugbo, Promise C Oparah, Chioma D Ifeanyichukwu. (2018, March), "Sales promotion as a leverage strategy for improving sales and profitability in alcohol beverage industry", International research journal of management, IT and social sciences, Vol. 5, (Issue 4), pp 18-25
12Precious Ezeh, Ireneus C Nwaizugbo. (2016, June), "Factors influencing the choice of commercial bank among transport workers in Anambra state Nigeria", Published by European Centre for Research Training and Development UK (www.eajournals.org), Vol. 4, (Issue 6), pp 12-25
13Ireneus C Nwaizugbo, Andrew N Iweka. (2014, September), "An Investigation into the Antecedents of Overall Attitude toward General Advertising", European Journal of Business and Management, Vol. 6, (Issue 5), pp 133-139
14Carol Anionwu, Ireneus C Nwaizugbo, Stephen Ukenna. (2014, September), "ASSESSMENT OF POST ENVIRONMENTAL DISASTER ON THE MARKETING ACTIVITIES OF SMALL SCALE ENTERPRISES IN SOUTH-SOUTH NIGERIA", Journal of Business Behavioral Sciences, Vol. 26, (Issue 3), pp 78-87
15F. Priyo Suprobo, S.T., M. T.,. (2013, July), "THE PERSPECTIVE OF ARCHITECTS AND DESIGNERS IN INDONESIA ABOUT THE USABILITY OF CLOUD STORAGE TO SUPPORT THEIR ACTIVITIES", Journal of Arts, Science & Commerce, Vol. 4, (Issue 3), pp 79-86
16Edwin Chukwuemeka Idoko, Anayo D Nkamnebe, Nwaizugbo C Ireneus, Victor I Okoye. (2013, July), "EFFECTS OF INTRINSIC AND EXTRINSIC PRODUCT CUES ON CONSUMERS'PURCHASE INTENTION: A STUDY OF ALCOHOLIC BEVERAGE CONSUMERS IN A DEVELOPING COUNTRY METROPOLITAN CITY", International Refereed Research Journal, Vol. 4, (Issue 3), pp 1-11
17Ireneus Chukwudi Nwaizugbo, Chibueze E Ogbunankwor. (2013, September), "Measuring Consumer Satisfaction with Consumer Protection Agencies-Insights from Complainants to CPA Offices in Anambah State‟", International Journal of Small Business and Entrepreneurship Research, Vol. 1, (Issue 3), pp 12-28
18Felix John Eze, Ireneus Chukwudi Nwaizugbo. (2012, June), "Handling customers' objection as an entrepreneurial function: a study of sachet water industry in cross river state, Nigeria", International Journal of Marketing Studies, Vol. 4, (Issue 5)
19Steve Ukenna, Anayo D Nkamnebe, Ireneus C Nwaizugbo, Shed Chinwuba Moguluwa, Moses C Olise. (2012, March), "Profiling the Environmental Sustainability-Conscious (ESC) Consumer: Proposing the S-P-P Model", Journal of Management and Sustainability, Vol. 2, (Issue 2), pp 197-210
20Vno Aghara, Aham Anyanwu, Ireneus Nwaizugbo, Chudi Okpala, Promise Oparah. (2011, April), "Emerging market: Taxonomical considerations and Nigeria’s development quagmire", World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 7, (Issue 1), pp 81-95
21Nikolaus Franke, Christian Lüthje. (2004, April), "Entrepreneurial Intentions of Business Students: A Benchmarking Study", International journal of innovation and technology management, Vol. 1, (Issue 3), pp 269-288
Conference Papers
1Vincent Aghara, Ireneus Nwaizugbo, Emmanuel Chukwuemeka, Chinedu Onyeizugbe. (2014, August), "Changing perspectives of politics marketing in Nigeria", Global Conference on Business & Finance Proceedings, Vol. 9, (Issue 1)
2IC NWAIZUGBO, OJATTA Dominic Oteino. (2012, July), "Assessment of the health service delivery of the Nigeria health insurance scheme in Kogi State.", , Vol. 3, (Issue 8), pp 134-145

Relevant Events Attended

Conferences
1"“An Appraisal of the Application of Marketing Concept to Marketing Education Delivery in Nigeria”,", (the National Institute of Marketing of Nigeria (NIMN)), 4th September, 2016 to 7th September, 2016; Benin City, Edo state
2"2009 Marketing Platform", (Enugu chapter of the National Institute of Marketing of Nigeria), 5th June, 2009 to 7th June, 2009; Enugu
3"2008 National Institute of Marketing of Nigeria Mandatory Training for Members", (National Institute of Marketing of Nigeria), 25th June, 2008 to 26th June, 2008; Zodiac Hotels Enugu.
4"2008 Conference for Women in Development", (ECCIMA), 24th June, 2008 to 25th June, 2008; PROTEA Hotels, Enugu
5"Marketing as a Leveraging Factor in Pricing Decision Process in Nigeria", (Proceedings of IAABD Conference hosted by London Metropolitan University London United Kingdom), 5th October, 2007 to 7th October, 2007; london
6"2007 Marketing Educators Conference organized by the National Institute of Marketing of Nigeria (NIMN)", (the National Institute of Marketing of Nigeria (NIMN)), 8th September, 2007 to 8th September, 2007; University of Nigeria
Workshops
1"2010 National Institute of Management mandatory training for members", (National Institute of Management), 5th October, 2010 to 6th October, 2010; Roban Hotels, Enugu.
2"2010 National Institute of Management mandatory training for members", (National Institute of Management), 2nd May, 2010 to 3rd May, 2010; Roban Hotels, Enugu.