Dr. Nnamdi Lawrence Okeke is a SENIOR LECTURER in MARKETING Department, Faculty Of Management Sciences in Nnamdi Azikiwe University
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Email: | |
Phone: | |
Address: | Marketing, Faculty Of Management Sciences, Nnamdi Azikiwe University, Awka. |
Faculty/Unit: | FACULTY OF MANAGEMENT SCIENCES |
Department/Sub-Unit: | MARKETING |
| Degrees / Basic Certificates | |
|---|---|
| 1 | NOUN. (Bachelor Degree, May, 2024) May, 2012 to May, 2024 LLB Bachelor Of Law |
| 2 | Chukwuemeka odumegwu ojukwu, university. (Doctor of Philosophy, January, 2021) November, 2016 to October, 2020 |
| 3 | Chukwuemeka odumegu ojukwu university. (Master Degree, November, 2015) October, 2011 to December, 2015 |
| 4 | Iguobe mixed secondary school, iguobe. (SSCE, June, 2012) June, 2012 to June, 2012 |
| 5 | Nnamdi Azikiwe University, Awka,Anambra State.. (Bachelor Degree, August, 2008) December, 2001 to October, 2007 |
| 6 | The west African examination council. (SSCE, November, 2000) December, 1994 to July, 2023 |
| 7 | Ministry of education. (FSLC, February, 1992) February, 1987 to November, 1992 |
| 1 | Member, institute of corporate administration in Nigeria, Institute of corporate administration July, 2023 to July, 2023 |
| 2 | Appointed a member editorial board of Nnadiebube Journal of Social Sciences, Nnamdi Azikiwe University June, 2023 to Present |
| 3 | Special Adviser to vice chancellor Unizik on security/Safety, Nnamdi Azikwe University Awka June, 2023 to December, 2026 |
| 4 | Appointment as special adviser to the vice chancellor on security, Nnamdi Azikiwe University June, 2023 to Present |
| 5 | Appointment of members of departmental committee ( Alumni linkage committee), Nnamdi Azikiwe University May, 2023 to Present |
| 6 | Appointment as Student Staff Adviser, Faculty of Management Sciences, Nnamdi Azikiwe University November, 2022 to Present |
| 7 | Faculty of management library committee member, Nnamdi Azikiwe University November, 2022 to Present |
| 8 | Faculty of management science examination monitoring committee, Nnamdi Azikiwe University November, 2022 to Present |
| 9 | A member editorial board, NACOPPMAN, NACOPPMAN July, 2022 to Present |
| 10 | Appointment as member of departmental committee, Department of marketing February, 2022 to February, 2022 |
| 11 | Appointment as a postgraduate supervisor, Nnamdi Azikiwe University December, 2021 to Present |
| 12 | Certificate of Editorship at 1st National coconut conference in Abuja, Conference September, 2021 to September, 2021 |
| 13 | Certificate of membership in chartered institute of administration, Chartered institute of administration December, 2019 to December, 2019 |
| 14 | Certificate of attendance, National institute for education planning and administration October, 2019 to Present |
| 15 | Certificate of participation, Professional leadership practitioners institute July, 2019 to Present |
| 16 | Course certificate, Association of heads of security of tertiary institutions June, 2018 to Present |
| 17 | Course certificate, Association of heads of security of tertiary institutions December, 2013 to Present |
| 18 | Certificate of participation, Lasting scientific and technologies July, 2012 to Present |
| 19 | Offer of appointment as acting chief security officer, Nnamdi Azikiwe University December, 2010 to October, 2021 |
| 20 | Chief Security Officer, Nnamdi Azikiwe University Awka, Nnamdi Azikiwe University October, 2010 to March, 2021 |
| 21 | Member Fuel/security/ SUG surveillance committee in 2010/2011 academic year, Nnamdi Azikiwe University October, 2010 to Present |
| 22 | Certificate of proficiency, Afrihub October, 2007 to Present |
| 23 | Certificate of participation, Charlyfranca Nigeria limited August, 2004 to Present |
| Journal Articles | |
|---|---|
| 1 | Okeke Lawrence Nnamdi, Igwe Kevin Nnajiofor. (2026, February), "Digital marketing and customer satisfaction in selected Deposit money Banks in Awka Metropolis,Anambra state", Unizik Journal of Marketing, Vol. 3, (Issue 1), pp 19 |
| 2 | Dr okeke Lawrence Nnamdi. (2026, April), "Customer Relationship Management Capabilities and their impact on customer engagement in E-Commerce platforms:Evidence from southeast Nigeria", International Journal of Finance,Accounting and Management studies (IJFAMS):EVIDENCE FROM FASHION RETAIL BRANDS., Vol. 2, (Issue 8), pp 97-109 |
| 3 | Dr okeke Lawrence Nnamdi. (2026, February), "CRM Implementation Quality and Its Effect on Omnichannel Customer Engagement: Evidence from Fashion Retail Brands", International Journal of Finance,Accounting and Management studies (IJFAMS):EVIDENCE FROM FASHION RETAIL BRANDS., Vol. 2, pp 66-80 |
| 4 | Emedike Oluchi Gloria1 , Okeke Lawrence Nnamdi2 *Corresponding author: [email protected] 1,2, 3 Faculty of Management Sciences/Department of Marketing, Nnamdi Azikiwe University, Awka, Anambra State , Ojiaku Obinna Christian*3. (2026, January), "SUSTAINABLE BUSINESS PRACTICES AND SMES PERFORMANCE: EVIDENCE FROM A SUB-SAHARAN AFRICAN CONTEXT", The Asian Journal of Professional and Business Studies, Vol. 7, (Issue 1), pp 14 |
| 5 | Okeke Lawrence Nnamdi. (2026, May), "NEXUS BETWEEN RISK MANAGEMENT IN MARKETING OF FINANCIAL SERVICES AND PERFORMANCE OF COMMERCIAL BANKS IN NIGERIA", Unizik Journal of Marketing, Vol. 3, (Issue 2), pp 273-286, Anambra State |
| 6 | Dr Okeke Lawrence Nnamdi. (2025, June), "AI-Powered Chatbots and Customer Experience in Nigeria’s Banking Sector: Opportunities and Challenges", Nnadiebube journal of social sciences, Vol. 5, (Issue 2), pp 17 |
| 7 | Dr Okeke Lawrence Nnamdi. (2025, March), "BEHAVIOURAL ANALYTICS IN CONSUMER CREDIT USAGE: A STUDY OF DEBT ACCUMULATION PATTERNS AMONG ACADEMIC STAFF IN SELECTED UNIVERSITIES IN SOUTH EAST NIGERIA Authors", Journal of Global accounting, Vol. 11, (Issue 1), pp 1-10 |
| 8 | Dr okeke Lawrence Nnamdi. (2025, January), "Social Media and Sustainable Consumer Behaviour in Electronic Commerce", African Banking and Finance Review Journal (ABFRJ), Vol. 19, (Issue 19), pp 107-128 |
| 9 | Dr Nnamdi Lawrence Okeke ,Dr Nonso John Okeke. (2024, September), "Effect of Infrastructure Development on Level of Unemployment in Nigeria", Nnadiebube Journal of Social Science, Vol. 5, (Issue 2), pp 205 to 218, Vol 5 |
| 10 | Dr okeke Lawrence Nnamdi. (2024, May), "Liquidity Management and Financial performance of Deposit Money Banks in Nigeria: A case study of Union Bank PL", African Psychologist: An International Journal of Psychology and Allied Professions, Vol. 14, pp 22 |
| 11 | OKOYE Nonso John , Okere Wisdom,Okeke Lawrence Nnamdi. (2024, May), "Influence of infrastructure development on central banks’ money supply in Nigeria.", African Psychologist: An International Journal of Psychology and Allied Professions, Vol. 14, pp 14 |
| 12 | Okeke Lawrence Nnamdi. (2023, June), "Effect of complaints handling on customer loyalty in betting firms in Anambra state", Unizik journal of entrepreneurship, Vol. 4, pp 17 |
| 13 | Okeke Lawrence Nnamdi. (2023, April), "Entrepreneurship intensity and internal business processes of small and medium scale enterprises in Nigeria", : African Banking and Finance Review Journal, Vol. 1, pp 1-13 |
| 14 | Okeke Lawrence Nnamdi, Okoye Nonso John. (2023, March), "Nexus between Nigeria trade balance and Economy Growth", Journal of Social and Administra�ve Sciences Studies Vol. 7 No. 1, March, 2023, Vol. 7, (Issue 1), pp 1-16 |
| 15 | Okeke Lawrence Nnamdi. (2023, March), "Effect of monetary policy on selected macroeconomic variables in Nigeria", International Journal of Advanced Economics, Vol. 5, (Issue 3), pp 1-16 |
| 16 | Nnamdi Lawrence Okeke, George Ezeala, Nonso John Okoye, Chinedu Egbunike,. (2023, July), "Treasury single account and cost of governance; survey of MDA's in Anambra State", Journal of Governance and Accountability Studies, Vol. 3, pp 1-11 |
| 17 | Lawrence nnamdi okeke, okeke Titus, okereke chukwuemeka. (2023, July), "International trade effect on domestic final consumption in Nigeria", Nnadiebube journal of social science, Vol. 4, (Issue 2), pp 29 - 40 |
| 18 | Chukwunonso J Nosike, Lawrence N Okeke. (2022, April), "Talent management and effectiveness of banks in Anambra State, Nigeria", International Journal of Advanced Academic Research, Vol. 8, (Issue 4), pp 12-22 |
| 19 | Lawrence Nnamdi Okeke. (2022, August), "Financial market and capital allocation of manufacturing firms: evidence from the manufacturing sector of the Nigerian stock exchange", Journal of entrepreneurship |
| 20 | Emma chidozie, john anaetoh, Okeke Lawrence Nnamdi. (2022, November), "PRODUCT INNOVATION AND CONSUMER PATRONAGE FREQUENCY AMONG CONSUMERS OF BEER BRANDS IN ANAMBRA STATE OF NIGERIA", Innovative Journal of Research in marketing and customer success, Vol. 2, pp 1-15, Nigeria |
| 21 | John Anaetoh, chizoba adaeze, Okeke Lawrence Nnamdi. (2022, January), "Influence of entrepreneurial marketing dimension on sustainability of plastic manufacturing firms in Anambra state", African journal of business and economic development, Vol. 2, (Issue 1), pp 115 - 132 |
| 22 | John chidume, chizoba adaeze, obinna ewuzie, Okeke Lawrence Nnamdi. (2022, January), "Service quality dimension and their influences on customers satisfaction: Evidence from now generation banks in Nigeria", Research journal of management practice |
| 23 | John Anetoh, Emma chidozie, Okeke Lawrence Nnamdi. (2022, January), "Propellers of consumer usage of mobile banking technology in Anambra state of Nigeria", African journal of business and economic development, Vol. 2, (Issue 1), pp 1-16 |
| 24 | Charity Osakwe, Nonso John Okoye, Ezeala George,Okeke Lawrence Nnamdi. (2022, January), "MONETARY POLICY INSTRUMENTS: EFFECT ON THE PERFORMANCE OF DEPOSIT MONEY BANKS IN NIGERIA", Journal of contemporary issues in Accounting, Vol. 1, pp 1-17 |
| 25 | OKOYE NONSO JOHN, AKUNNA RACHAEL CHIKA, OKEKE NNAMDI LAWREN. (2022, September), "RELATIONSHIP BETWEEN THE NIGERIAN TRANSPARENCY INDEX AND THE NIGERIA EXCHANGE GROUP PLC’S OVERALL SHARE INDEX", Journal of Accounting and Management Sciences, Vol. 3, pp 196-202, Nigeria |
| 26 | Okeke Lawrence Nnamdi, Okoye Nonso John. (2021, July), "Service Quality and Customer Patronage: A Study of Selected Commercial Banks Users in Anambra State", International Journal of Trend in Scientific Research and Development (IJTSRD), Vol. 5, (Issue 5), pp 1-10 |
| 27 | Okeke Lawrence Nnamdi, Ezejiofor Raymond, Okoye Nonso John. (2021, July), "LEVERAGE AND CASH RATIO: AN EMPIRICAL STUDY OF CONGLOMERATES FIRM IN NIGERIA", American Journal of Contemporary Management Sciences Research (AJCMSR), pp 1-10 |
| 28 | Okeke Lawrence Nnamdi. (2021, March), "Effect of covid-19 on sales volumes of retail outlets in Awka south LG Anambra state", International journal of business and law research, pp 14-25 |
| 29 | Okeke Lawrence Nnamdi. (2021, November), "Effect of Nigeria-China Trade Relations on local products in Nigeria", Nigerian Journal of African Studies, Vol. 3 No. 1, 2021 (ISSN: 2734-3146), Vol. 3, (Issue 1) |
| 30 | Okoye Nonso, okonkwo jisike, Okeke Lawrence Nnamdi, Okoye Nonso John. (2021, December), "Government Spending and Exchange Rate Fluctuation Nexus in Nigeria.", JETMASE, Vol. 3, pp 14-29 |
| 31 | Okeke Lawrence Nnamdi. (2020, March), "Determinants of customers choice of retail outlets in south east, Nigeria", International journal of business and law research, Vol. 8, (Issue 1), pp 22-32 |
| 32 | Okeke Lawrence Nnamdi. (2020, January), "Determinants of customers patronage for local food restaurant in Awka metropolis", Academic Iscourse international journal, pp 1-11 |
| Supervisions | |
|---|---|
| 1 | "The effect of sustainable Marketing on Consumer Purchase behavior" (2024). Completed Masters project by Ekeh Angela Reluchukwu (2020446002 F ) |
| 2 | "Effect of personality traits on purchasing behavior towards Oil Perfume. A study of young adults in Awka Metropolis" (2024). Completed Masters project by Ifeoma Ginikachukwu Manwuba (2020446003 F ) |
| 3 | "Government Expenditure and Economic Development:1990–2022" (2023). Completed Masters project by Chukwuma Chisom Cynthia (2019416011 FA ) |
| 4 | "Government Expenditure and Economic Development:1990–2022" (2023). Completed Masters project by Chukwuma Chisom Cynthia (2019416011 FA ) |
| 5 | "Sustainability Business Practices and Performance of SMEs in Awka South, Anambra State." (2026). Completed Masters project by Emedike Oluchi Glory/ 2024446001FN |
| Examinerships | |
| 1 | Examiner, "Service level agreement and Sustainable customer retention in the National Health Insurance Scheme in Anambra State" (March, 2025 to March, 2026). Completed Internal-Internal Exam |
| 2 | Examiner, "Digital Marketing and Customer Satisfaction in Selected Deposit money banks" (April, 2024 to March, 2026). Completed Internal-Internal Exam |
| Contributions to the University/Society | |
| 1 | Chairman, "Department of Marketing" (June, 2026 to October, 2026) |
| 2 | Senate Representative in Faculty of Management Sciences, "Nnamdi Azikiwe University" (May, 2025) |
| 3 | Member, "Faculty of Management Sciences / Constitution of the faculty of management sciencecsexaminations misconduct committee" (March, 2025) |
| 4 | Co-Chairman, "Department of Marketing/Appointment of Quality Assurance Committee and Accreditation Task Force 2023/2024 Session" (February, 2024 to May, 2024) |
| 5 | Co-Chairman, "Department of Marketing/ Alumni Linkage (Homecoming and Award) Committee for 2023/2024 session" (February, 2024 to March, 2024) |
| 6 | Member, "Department of Marketing/Events Management Committee for 2023/2024 session" (February, 2024 to March, 2024) |
| 7 | Member, "Department of Marketing/Programme Marketing and Rebranding Committee for 2023/2024" (February, 2024 to April, 2024) |
| 8 | Member, "Faculty of Management Sciences/Examination Monitoring Committee" (October, 2024 to January, 2025) |
| 9 | Member, "Faculty of Management Sciences/Library committee" (October, 2024 to December, 2024) |
| 10 | Member, "Office of the Registrar/Nnamdi Azikiwe University" (February, 2024 to February, 2025) |
| 11 | Co-Chairman, "Departmental Committee/Department of Marketing" (October, 2024 to January, 2025) |
| 12 | Chairman, "Departmental Committee/Department of Marketing" (October, 2024) |
| 13 | Co-Chairman, "Department of Marketing/ Student Welfare Committee and Dress Code Task Force 2023/2024 Session" (February, 2024 to February, 2025) |
| 14 | Chairman, "Department of Marketing/ Campus Fair and Advertisement Committee 2023/2024 session" (February, 2024 to January, 2025) |
| 15 | Member, "Department of Marketing/ Parents and Stakeholders Linkage Committee 2023/2024 Session" (February, 2024 to January, 2025) |
| 16 | Chairman of Sub Security, "Unizik Alumni/Stakeholders and Friends Converge Local Organizing Committee" (January, 2024 to September, 2025) |
| 17 | Special Adviser to the Vice-Chancellor on Security, "Nnamdi Azikiwe University" (June, 2023 to June, 2025) |
| 18 | Member, "Constitution of the Maiden Unizik Alumni, Stakeholders and Friends Converge Local Orgnising Committee" (September, 2023 to September, 2025) |
| 19 | Member, "Constitution of University Security and Surveillance Committee" (January, 2023 to May, 2023) |
| 20 | Member, "Department of Marketing/Member Departmental Committee" (May, 2023 to May, 2025) |
| 21 | Chairman,, "Faculty of Management Sciences Security and Surveillance /Nnamdi Azikiwe University" (November, 2022 to November, 2024) |
| 22 | Departmental Student's Staff Adviser, "Department of Marketing/Faculty of Management Sciences Security and Surveillance" (February, 2022 to April, 2024) |
| 23 | Students Staff Adviser, "Faculty of Management Sciences" (November, 2022 to January, 2024) |
| 24 | Postgraduate Supervisor, "Nnamdi Azikiwe University/Postgraduate Studies" (December, 2021) |
| 25 | Vice Chairman, "Nnamdi Azikiwe University/ Security Summit" (June, 2019 to September, 2019) |
| 26 | Acting Chief Security Officer, "Nnamdi Azikiwe University" (December, 2010 to September, 2013) |
| 27 | Member, "Fuel/Security/SUG Surveillance Committee" (October, 2010 to April, 2012) |
| Conferences | |
|---|---|
| 1 | "First world coconut conference and expo 2021/world coconut day celebration. Theme: "COSIN: Towards Sustainable Economic Development In Nigeria"", (NACOPPMAN. Lead Speaker: Professor Maurice Iwu.(President, Bioresources Development Group). Keynote Speaker: Professor Charles Okechukwu Esimone,fas(Vice Chancellor, Nnamdi Azikiwe University, Awka,Anambra State.), 3rd September, 2021 to 3rd September, 2021; Abuja |
| 2 | "Security challenges and achievement of sustainable development goals in sub Saharan Africa", (Faculty of Management), Nnamdi Azikiwe University, Awka, New ASUU Secretariat |
| 3 | "1st National Coconut conference", (NACOPPMAN. Lead Speaker: Professor Maurice Iwu.(President, Bioresources Development Group). Keynote Speaker: Professor Charles Okechukwu Esimone,fas(Vice Chancellor, Nnamdi Azikiwe University, Awka,Anambra State.), Abuja |
| Workshop | |
| 1 | "Cooperative maiden workshop", (Cooperative department), Unizik |