Prof. Vinncent, Nnamdi O. Aghara
Prof. Vinncent, Nnamdi O. Aghara is a PROFESSOR in MARKETING Department, Faculty Of Management Sciences in Nnamdi Azikiwe University
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Personal Information
Email: | |
Phone: | |
Address: | Marketing, Faculty Of Management Sciences, Nnamdi Azikiwe University, Awka. |
Faculty/Unit: | FACULTY OF MANAGEMENT SCIENCES |
Department/Sub-Unit: | MARKETING |
Social Profiles
Academic Qualifications
| Degrees / Basic Certificates | |
|---|---|
| 1 | Abia State University. (Doctor of Philosophy, May, 2017) September, 2013 to May, 2017 PhD Marketing Marketing |
| 2 | Ahmadu Bello University. (Master Degree, December, 1985) September, 1983 to June, 1985 MBA Business Administration |
| 3 | University Of Nigeria. (Bachelor Degree, December, 1980) September, 1976 to June, 1980 BSc Marketing Marketing |
| 4 | Christ The King College. (SSCE, December, 1971) September, 1965 to June, 1971 WAEC |
Relevant/Working Experience
| 1 | Associate Professor, Nnamdi Azikiwe University October, 2018 to Present |
| 2 | Head, Department of Marketing, Nnamdi Azikiwe University October, 2007 to October, 2014 |
| 3 | Member, Students Disciplinary Committee., Nnamdi Azikiwe University October, 2007 to October, 2014 |
| 4 | Senior Lecturer, Nnamdi Azikiwe University October, 2005 to October, 2018 |
| 5 | Chairman, Task Force on Lagos CEP, Nnamdi Azikiwe University January, 2004 to January, 2005 |
| 6 | Coordinator, Department CEP Programme, Awka:, Nnamdi Azikiwe University January, 2003 to January, 2004 |
| 7 | Lecturer I, Nnamdi Azikiwe University October, 2002 to October, 2005 |
| 8 | Assistant Director, Programme Cordinator, Lagos Outreach, Nnamdi Azikiwe University October, 2002 to October, 2004 |
| 9 | HOD, Marketing Department, Continuing Education Programme, lagos Outreach, Nnamdi Azikiwe University October, 1999 to October, 2002 |
| 10 | Lecturer II, Nnamdi Azikiwe University, Awka January, 1999 to October, 2002 |
| 11 | Managing Director/Chief Executive Officer (CEO)., Jacima Ventures Limited July, 1992 to January, 1999 |
| 12 | Manager, Export Co-ordination., Exxon-Mobil Oil Nig Plc December, 1989 to December, 1991 |
| 13 | Manager, Marketing Operations, Exxon-Mobil Oil Nig Plc January, 1982 to December, 1989 |
| 14 | Manager, Ikeja Aviation Operations, Exxon-Mobil Oil Nig Plc September, 1981 to June, 1992 |
| 15 | NYSC, Gombe Agricultural Development Project(GADP) March, 1980 to February, 1981 |
Creative Output
| Books | |
|---|---|
| 1 | Chioma Ifeanyichukwu, Vincent Aghara, Promise Oparah. (2021, June) Modern Marketing: Principles and Management Fab Educational Books |
| 2 | Opara P.C, Aghara VNO and Eboh, F.E.. (2012, ) Basic Principles Of Business Economics Abimac Publishers. |
| Book Chapters | |
| 1 | Gazie S. Okpara, John I.N. Inyanya, Gladson Nwokah, Mande Samaila, Aghara V.N.O, Kalu I.N, Ojiaku O.C.. (2020, June) Mobile Marketing; An Entrepreneurial Perspective in Entrepreneurial Marketing Festschrift in Honour of Professor Aham V. Anyanwu Career Publishers, pp 231 - 244 |
| 2 | Aghara VNO, Igomu JA and Ugiagbe M. (2017, March) Socio-Cultural Environment And Competitive Strategy Of Firms: A Case Study Of MTN, Nigeria. In Contemporary Issues In Business Management: A Multidisciplinary Approach. (Chapter 16) |
| 3 | Aghara VNO and Okpala CG. (2004, March) “Marketing Audit And SWOT Analysis” In Dr Nkem KNI, Strategic Marketing, Text, Readings And Cases.(Chapter 2) Optimal Press Ltd, Onitsha |
| 4 | Aghara VNO and Okpala CG. (2004, March) “The Formation Of Strategy: Analyzing The Product Portfolio” In Dr. Nkem KNI, Strategic Marketing, Text, Readings And Cases, (Chapter 8). Optimal Press Ltd, Onitsha |
| Journal Articles | |
| 1 | OBINUBA Chinwe Blessing (Ph.D), AGBARA Vincent N.O. (Ph.D) and Onyia Chinedu Callistus (Ph.D). (2021, May), "WORLD OIL PRICE FLUCTUATIONS ON THE PERFORMANCE OF THE NIGERIAN STOCK EXCHANGE MARKET", Advance Journal of Business & Entrepreneurship Development, Vol. 5, (Issue 3), pp 33-43 |
| 2 | Christian.C. Ezenwafor, Titus.C. Okeke, V.N.O Aghara. (2020, February), "SELF SERVICE TECHNOLOGY AND CUSTOMER LOYALTY IN THE BANKING INDUSTRY: A STUDY OF RETAIL BANK CUSTOMERS IN ANAMBRA STATE.", International Journal in Management and Social Science, Vol. 8, (Issue 2), pp 154 - 170 |
| 3 | Vincent N.O. Aghara, Ogwo E. Ogwo, Obinna C. Ojiaku. (2019, April), "Analysis Of Custimer Acquisition Behaviour Of Multiple SIM Networks Among University Lecturers In Southeast Nigeria", Business and Management Horizons, Vol. 7, (Issue 1), pp 78-88 |
| 4 | Ifeanyichukwu Chioma D., Aghara Vincent N.O. (2019, March), "Effect Of Humor In Advertising Of 'Yellow Goods' On Consumer Purchase Decision In Awka", International Journal in Management and Social sciences, Vol. 7, (Issue 3), pp 122-134 |
| 5 | Promise C. Oparah, Gloria C. Aghara, Vincent N.O. Aghara, Ndubuisi E. Chidozie. (2018, October), "Importance Of Marketing In Entrepreneurial Development And Poverty Alleviation In Nigeria", International Journal of Academic Research in Business and Social Sciences, Vol. 8, (Issue 10), pp 524-538 |
| 6 | Nwaizugbo I. Chukwudi, Uzoka O. Leonard, Ahmed M. Bameyi, Aghara Vincent Nnamdi O.. (2018, August), "Post Hazard Market Recovery Strategy On Consumer Patronage Of Bush Meat In Nigeria", European Center for Research Training and Development UK, Vol. 6, (Issue 7), pp 1-21 |
| 7 | Chukwuma A. Ifeanyi, Ezenyilimba Emma, Aghara Vincent N.O.. (2018, June), "Effect Of Product Packaging On The Sales Volume Of Small And Medium Scale Bakery Firms In Southeast Nigeria", International Journal of Academic Research In Business & Social Sciences., Vol. 8, (Issue 6), pp 988-1001 |
| 8 | Aghara VNO, Obinna C Ojiaku, Promise C Oparah. (2018, August), "Effects Of Federal Government Policy On Nigerian Exporters.", NG-Journal of Social Development, Vol. 7, (Issue 1), pp 82-89 |
| 9 | Ojiaku O, B Achi, Aghara VNO. (2018, July), "Cognitive-Affective Predictors Of Green Purchase Intentions Among Health Workers In Nigeria", Management Science Letters, Vol. 8, (Issue 10), pp 1027-1038 |
| 10 | Aghara VNO, Ireneus C Nwaizugbo, Promise C Oparah & Chioma D Ifeanyichukwu. (2018, July), "‘Sales Promotion As A Leverage Strategy For Improving Sales And Profitability In Alcohol Beverage Industry’(A Study Of Nigeria Breweries Plc)", International Research Journal of Management, IT and Social Sciences, Vol. 5, (Issue 4), pp 18-25 |
| 11 | Abaniwu Perpetual Chidiogo, Chinedu Uzochukwu Onyeizugbe , Aghara VNO & Enaini Stella Olohi. (2018, June), "‘Industrial Harmony And Employee Performance In Food And Beverage Firms In Anambra State Of Nigeria’", International Journal of Managerial Studies and Research., Vol. 6, (Issue 6), pp 22-35 |
| 12 | Aghara VNO Promise C Oparah, Amah U Udu & Chioma D Ifeanyichukwu. (2018, July), "‘Service Quality: An Empirical Study Of Expectations Versus Perception Of National Health Insurance Scheme Enrollees In Federal Universities In South East, Nigeria’", International Journal of Academic Research in Economics and Management Sciences, Vol. 7, (Issue 3), pp 149-165 |
| 13 | Makodi Biereenu-Nnabugwu, C. Jaja Nwanegbo, Nobert Abah, Vin Aghara, Vincent O. Emesibe, Chidozie Obiorah, Samuel Nwagbo, Ndidi Edwards. (2018, March), "‘Dialectics Of Fiscal Federalism And Crises Of Common Resources In Nigeria: An Analysis In Social Justice And Contradictions’", Journal of the Social Sciences and Humanities., Vol. 3, (Issue 1), pp 34-49 |
| 14 | Prof. Bar. Walter Ezeodili, Dr. Vincent Aghara. (2017, July), "Public Relations Management At The Local Government Level.", NG-Journal of Social Development., Vol. 6, (Issue 5), pp 61-65 |
| 15 | OjiakuOC., Aghara VNO., and EzeokeOL.. (2017, June), "“Effect Of Relationship Marketing And Relationship Marketing Programs On Customer Loyalty”.", International Journal of Business and Management Review, Vol. 5, (Issue 5), pp 58-71 |
| 16 | Aghara VNO, Nwaizugbo IC, Chukwuemeka EC and Onyeizugbo C.. (2015, January), "‘‘Changing Perspectives Of Politics Marketing In Nigeria’’", Institute for Business & Finance Research, Vol. 6, (Issue 2), pp 105-115 |
| 17 | Nwaizugbo I.C. Aghara VNO & Oparah P.C,. (2013, September), "‘‘Co-Creating Business Development PService: A Strategic Marketing Approach For Leveraging The Performance Of Small And Medium Enterprises (SMEs) In Nigeria", International Journal of Small Business and Entrepreneurship Research, Vol. 1, (Issue 3), pp 1-11 |
| 18 | Oparah P.C, Aghara VNO & Ewim NC. (2013, May), "‘‘Nigeria’s Foreign Trade Policy;Trends, Determinants And Future Prospects”", Journal of Business and Social Sciences, Vol. 3, (Issue 2), pp 51-60 |
| 19 | Okpala CG, Nnedum OAU, Aghara VNO & Nnachi ND. (2012, July), "Influence Of Corporate Relationship Commitment On Customer Centric Behaviour In Post-Modern Banking.", International Journal of Psychology and Allied Professions, Vol. 2, (Issue 1) |
| 20 | Nwaizugbo I.C and Aghara VNO. (2012, March), "A Study Of The Attitude Of The Youth Towards Adoption Of Internet Entrepreneurship In Nigeria", International Journal of Research in Commerce, IT and Management, Vol. 2, (Issue 3), pp 7-10 |
| 21 | Aghara VNO, Anyanwu A, Nwaizugbo IC, Okpala CG and Opara PC. (2011, June), "Emerging Markets: Taxonomical Considerations And Nigeria’s Development Quagmire.", World Journal of Enterprenuership and Sustainable Development, Vol. 7, (Issue 1), pp 81-95 |
| 22 | Chukwuemeka EEO and Aghara VNO.. (2010, July), "Niger Delta Youth Restiveness And Socio-Economic Development Of Nigeria", International Journal of Educational Research and Reviews., Vol. 5, (Issue 7), pp 400-407 |
| 23 | Aghara VNO, Okpala CG & Oparah PC.. (2008, October), "Marketing Control.", Journal of Business Studies & Research., Vol. 6, (Issue 3), pp 168-179 |
| Conference Papers | |
| 1 | Ifeanyichukwu DI. and Aghara VNO. (2016, June), "Food Security In Nigeria: Challenges And Prospects.", International Conference, on Managing Diversification for Sustainable Development in Sub-Saharan Africa. |
| 2 | Aghara VNO, Nwaizugbo IC, Chukwuemeka EC and Onyeizugbo C. (2014, January), "‘‘Changing Perspectives Of Politics Marketing In Nigeria’’", Global Conference on Business and Financial Proceedings at Honolulu, Vol. 9, (Issue 1), pp 280-290 |
| 3 | Aghara, VNO et al. (2012, March), "A Study Of The Attitude Of The Youth Towards Adoption Of Internet Entrepreneurship In Nigeria", Peer Reviewed Proceedings of the IAABD Conference, pp 511-517 |
| 4 | Aghara VNO et al. (2011, November), "Promoting Public-Private Partnership For Infrastructural Development In Africa.", An International Conference organized by the Faculty of Management Sciences, UNIZIK, Awka |
| 5 | Okpala CG, Aghara GC, Nwaizugbo IC, Aghara VNO and Anekeoku WC. (2010, June), "Importance Of Marketing In Entrepreneurial Development And Poverty Alleviation In Nigeria.", A Paper presented at the Faculty of Management Sciences 2010 Annual Conference, |
| 6 | Aghara VNO and Okpala CG. (2008, June), "Implementing Nigeria’s Tourism Master Plan: A Challenge To Nigerian Marketing Institutions.", A Paper presented at NIMN, Marketing Educators Conference at Calabar. |
| 7 | Aghara VNO. and Okpala CG. (2008, January), "The Effect Of Federal Government Policy On Nigerian Exporters", A Paper Presented at the Global Conference on Business and Finance (GCBF), Winter Conference (Internet Session) |
| 8 | Aghara VNO, Okpala CG and Okeke TC.. (2007, June), "Challenges Of Politics Marketing In Nigeria.", A Paper Presented at the NIMN 2007, Marketing Educators Conference held at the University of Nigeria, Enugu Campus |
| 9 | Aghara VNO. (2007, April), "Handling Customer Objections Through Effective Communication.", A Paper Presented at a NIMN Customer Service and Sales Management Seminar/Zonal Training Plan for Awka Area at Marble Arch Hotels, Awka |
Academic Leadership Qualities
| Supervisions | |
|---|---|
| 1 | "Factors Influencing Consumers' Choice of retail outlets in Awka, Anambra State" (2018). Completed Masters project by Iloamaeke Nzube Chukwudi |
| 2 | "Mobile Banking application service quality and customer retention" (2021). Ongoing Masters project by Chidirim Blessing Ngozi, 2018446003F |
| Editorships | |
| 1 | Editor, "Scholars Forum Journal of the Department of banking and finance" (May, 2021) |
| Examinerships | |
| 1 | Examiner, "Conduct of Final examinations in the department of Marketing, Chukwu Odumegu Ojukwu University" (June, 2017 to August, 2018). Completed External Exam |
| Contributions to the University/Society | |
| 1 | Member, Faculty Colloquium Committee, "Nnamdi Azikiwe University" (October, 2016 to October, 2018) |
| 2 | Member, University Printing Press and Bookshop Committee, "Nnamdi Azikiwe University" (October, 2012 to October, 2013) |
| 3 | Member, Student Disciplinary Committee, "Nnamdi Azikiwe University" (October, 2007 to October, 2014) |
| 4 | Vice President, "Old Boys Association, Lagos Branch" (January, 2000 to January, 2012) |
Membership of Professional/Relevant Bodies
| 1 | Full Member, "The Academy of Management Nigeria" - TAMN/FIM/2017/395 (member since 2017), https://www.tamn-ng.org/ |
| 2 | Full Member, "National Institute of Marketing of Nigeria" (member since 2005), https://nimn.com.ng/ |
| 3 | Associate Member, "Nigeria Institute of Management" - 007590 (member since 1985), http://www.nim.ng |
Relevant Events Attended
| Conferences | |
|---|---|
| 1 | "Managing Diversification for Sustainable Development in Sub-Saharan Africa", (Faculty of Management Sciences), 8th November, 2016 to 8th November, 2016; Nnamdi Azikiwe University Auditorium |
| 2 | "Hawaii Global Conference on Business and Finance", (The Institute for Business and Finance Research), 9th February, 2014 to 9th February, 2014; Hawaii, U.S.A |
| 3 | "Marketing Management", (National Institute of Marketing of Nigeria), 31st March, 2005 to 1st April, 2005; Imo Concorde Hotel, Owerri |
| Workshops | |
| 1 | "Sensitization Workshop on Intellectual Property And Technology Transfer.", (University/Industry Research Committee), 12th April, 2016 to 13th April, 2016; Nnamdi Azikiwe University |
| 2 | "Case Study Teaching & Writing Worksho", (Unizik Business School), 20th November, 2015 to 21st November, 2015; Nnamdi Azikiwe University |
| 3 | "Workshop on Research Methodology, Funding & Management.", (School of Postgraduate Studies), 7th July, 2009 to 11th July, 2009; Nnamdi Azikiwe University |